Rascasse Audience Intelligence

Show business Audience in United States

A data profile of the people who buy, follow and care about Show business in United States — modelled from more than twelve digital signal sources. Show business has an estimated audience of 7,232,821 people in United States.

#2956among Topic in United States#419in Movies & TV

The average Show business fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Robert Redford, Genetics, Reddit, with strongest over-indexing on Robert Redford (3.9× the country average).

Demographically, the Show business audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Show business fan in United States is more female, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Robert Redford.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Show business profile in United States.

Audience size
7.2M
in United States
Gender
58.6%♀
41.4% male
Age
40.5
average years
Country rank
#4883
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Show business fans

58.6% are female, 41.4% are male, average age 40.5.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Show business audience in United States
MetricValue
Female58.6%
Male41.4%
Average age40.5
Estimated audience size7,232,821
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Show business audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Show business audience comes from United States.

Worldwide audience distribution share by country for Show business
CountryShare
United Kingdom17.8%
United States13.8%
China6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Show business audience in United States is strongest.

Fig. 05

Top regions by affinity

Show business fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K1.35×
02Vermont~20K1.35×
03Alaska~20K1.27×
04South Dakota~20K1.23×
05Montana~20K1.16×
06Delaware~20K1.14×
07Maine~30K1.09×
08Rhode Island~30K1.09×
09West Virginia~40K1.07×
10New Hampshire~30K1.07×
11Hawaii~30K1.05×
12Idaho~40K1.03×
13Washington, District of Columbia~20K1.02×
14New Mexico~40K1.01×
15Nebraska~40K1.01×
16Mississippi~60K1.00×
17Arkansas~60K0.97×
18Kansas~60K0.97×
19Iowa~60K0.94×
20Wisconsin~100K0.93×
21Kentucky~80K0.93×
22Oklahoma~70K0.93×
23Connecticut~70K0.93×
24Nevada~70K0.93×
25Louisiana~90K0.92×
26Utah~60K0.92×
27Oregon~80K0.91×
28Alabama~90K0.90×
29Massachusetts~100K0.89×
30South Carolina~100K0.89×
31California~700K0.88×
32New York~400K0.88×
33Missouri~100K0.88×
34Minnesota~90K0.88×
35New Jersey~200K0.87×
36Tennessee~100K0.87×
37Maryland~100K0.87×
38Indiana~100K0.86×
39Colorado~100K0.86×
40Virginia~200K0.85×
41Arizona~100K0.85×
42Washington~100K0.85×
43Georgia~200K0.83×
44North Carolina~200K0.82×
45Michigan~200K0.82×
46Pennsylvania~200K0.81×
47Illinois~200K0.81×
48Ohio~200K0.81×
49Florida~400K0.78×
50Texas~500K0.73×
Fig. 06

Affinity by region

Affinity by region — Show business, United States
0.73×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Show business audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Show business audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society9.11×
02Robert RedfordMovies & TV3.90×
03Bored PandaInternet & Social Media3.28×
04Tom HanksMovies & TV3.00×
05George ClooneyMovies & TV2.93×
06Tabloid (newspaper format)Literature2.76×
07Breaking BadMovies & TV2.54×
08Film scoreMusic & Radio2.32×
09The Big Bang TheoryMovies & TV2.09×
10GeneticsKids & Family1.94×
11New York PostNews1.82×
12Emmy AwardMovies & TV1.76×
13NostalgiaHome & Garden1.74×
14Real propertyHome & Garden1.72×
15Romance filmMovies & TV1.70×
16Masters TournamentSports1.65×
17First class travelTravel & Leisure1.64×
18RedditInternet & Social Media1.56×
19Game of ThronesMovies & TV1.52×
20Made in USABusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Show business audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Show business audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.29×
IndulgenceJOY1.26×
TravellingTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Show business audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
DIY MentalityTHRILL0.78×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Show business have in United States?

Show business has an estimated audience of 7,232,821 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Show business fans?

58.6% of Show business fans are female, 41.4% are male, with an average age of 40.5 years.

03

Which brands do Show business fans like most?

Show business fans show strongest brand affinity for Robert Redford (3.9×), Genetics (1.94×), and Reddit (1.56×) over the country average.

04

Where do Show business fans live in United States?

Show business fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Show business fans also like?

Beyond Show business itself, the audience over-indexes on Genetics (1.94×), Reddit (1.56×), Tabloid (newspaper format) (2.76×), and Nostalgia (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Show business audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Show business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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