Show business Audience in United States

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Show business has an estimated audience of 7,232,821 people in United States. 58.6% are female, 41.4% are male, average age 40.5. Top regions: California, New York, Texas. Top brand affinities: Jingoism, Progressive rock, Electrolyte, Tierra Cali, Voltron: Legendary Defender.

The average Show business fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jingoism, Progressive rock, Electrolyte, with strongest over-indexing on Jingoism (1.65× the country average). Demographically, the Show business audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Show business fans

Demographic split for Show business audience in United States
MetricValue
Female58.6%
Male41.4%
Average age40.5
Estimated audience size7,232,821

Audience persona

The typical Show business fan in United States is more female, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for Show business in United States
RegionReachAffinity
California683,4960.86×
New York355,1200.88×
Texas328,5200.53×
Florida317,1990.65×
Illinois141,7630.59×
Virginia133,5240.76×
Pennsylvania126,9600.52×
Georgia126,8410.57×
New Jersey109,4830.6×
North Carolina108,6960.5×
Massachusetts105,9420.74×
Michigan104,5970.55×
Ohio98,7030.44×
Tennessee88,8540.61×
Arizona88,0490.6×
Washington81,6450.56×
Wisconsin75,6660.7×
Maryland75,0910.6×
Kentucky73,2300.81×
Missouri69,9240.6×
Indiana65,3250.49×
Louisiana64,1260.69×
Colorado62,4200.55×
South Carolina59,9880.55×
Nevada59,5430.85×
Oregon58,7830.71×
Oklahoma58,7440.73×
Mississippi54,0920.91×
Minnesota53,5200.52×
Alabama48,4990.48×
Arkansas48,0550.81×
Connecticut47,9670.66×
Kansas44,6840.78×
West Virginia44,6561.33×
Alaska44,5632.88×
Iowa42,4200.71×
Idaho41,2371.14×
Hawaii39,3931.27×
Montana38,8471.94×
South Dakota38,3442.29×
Utah37,9810.59×
North Dakota37,3342.51×
New Hampshire36,7941.29×
Wyoming36,1243.37×
Nebraska36,0300.99×
New Mexico35,8420.99×
Rhode Island35,5291.54×
Maine35,5081.37×
Vermont34,9452.75×
Delaware31,8181.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Show business audience
BrandAffinityCategory
Jingoism1.65×Politics & Society
Progressive rock1.54×Music & Radio
Electrolyte1.83×Health
Tierra Cali2.33×Travel & Leisure
Voltron: Legendary Defender4.63×Movies & TV
Nuts (film)1.64×Movies & TV
Casely1.78×Shopping
Definitive Technology10.79×Technology & Electronics
Spinal muscular atrophy2.34×Health
Hebe1.54×Home & Garden
Redemption (theology)2.06×Politics & Society
WAPT2.67×Movies & TV
Brunello Cucinelli1.53×Fashion & Accessoires
Lebanese cuisine1.54×Food & Beverages
Software widget2.86×Technology & Electronics
Al Ahly SC1.55×Sports
iZombie2.37×Movies & TV
Certified diabetes educator2.28×Business & Career
Mariel Hemingway1.61×Fashion & Accessoires
New York Harbor2.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Show business audience
TraitClusterScore
TravellingTHRILL1.24
Quality AwarenessPREMIUM1.14
SpiritualityBALANCE1.12
IndulgenceJOY1.11
Urban LifestyleOPEN1.09
Luxury OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Show business
CountryShare
United Kingdom17.8%
United States13.8%
China6.4%

See Show business audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Show business have in United States?

Show business has an estimated audience of 7,232,821 people in United States, concentrated in California and New York.

What is the gender split and age of Show business fans?

58.6% of Show business fans are female, 41.4% are male, with an average age of 40.5 years.

Which brands do Show business fans like most?

Show business fans show strongest brand affinity for Jingoism (1.65×), Progressive rock (1.54×), and Electrolyte (1.83×) over the country average.

Where do Show business fans live in United States?

Show business fans in United States are most concentrated in California (reach 683,496), New York (reach 355,120), and Texas (reach 328,520). These three regions account for the largest share of the active audience.

What other brands do Show business fans also like?

Beyond Show business itself, the audience over-indexes on Progressive rock (1.54×), Electrolyte (1.83×), Tierra Cali (2.33×), and Voltron: Legendary Defender (4.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Show business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.