A data profile of the people who buy, follow and care about TV talkshows in United Kingdom — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 7,389,650 people in United Kingdom.
The average TV talkshows fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Katie Price, Virgin Media, BBC iPlayer, with strongest over-indexing on Katie Price (2× the country average).
Demographically, the TV talkshows audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical TV talkshows fan in United Kingdom is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Katie Price.
The key figures that characterise the TV talkshows profile in United Kingdom.
58.7% are female, 41.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 43.1 |
| Estimated audience size | 7,389,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide TV talkshows audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
Where the TV talkshows audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~700K | 1.18× | |
| 02 | Northern Ireland | ~200K | 1.08× | |
| 03 | East of England | ~700K | 1.07× | |
| 04 | North West | ~800K | 1.04× | |
| 05 | North East | ~300K | 1.03× | |
| 06 | South East | ~1M | 1.02× | |
| 07 | Wales | ~400K | 1.02× | |
| 08 | East Midlands | ~500K | 1.01× | |
| 09 | Scotland | ~600K | 0.95× | |
| 10 | Yorkshire and the Humber | ~600K | 0.93× | |
| 11 | West Midlands | ~300K | 0.90× | |
| 12 | Greater London | ~800K | 0.82× | |
| 13 | England | ~5M | 0.71× |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ellen degeneres | Movies & TV | 4.88× | ||
| 02 | Jonathan Ross | Movies & TV | 4.14× | ||
| 03 | Lindsey Graham | Politics & Society | 3.01× | ||
| 04 | Channel 5 (UK) | Movies & TV | 2.10× | ||
| 05 | Katie Price | Fashion & Accessoires | 2.00× | ||
| 06 | Georgie & Mandy's First Marriage | Movies & TV | 2.00× | ||
| 07 | Broadway theatre | Travel & Leisure | 1.91× | ||
| 08 | ITV (TV channel) | Movies & TV | 1.91× | ||
| 09 | Strictly Come Dancing | Sports | 1.86× | ||
| 10 | Dick Van Dyke | Movies & TV | 1.79× | ||
| 11 | Virgin Media | Technology & Electronics | 1.77× | ||
| 12 | TV game shows | Movies & TV | 1.75× | ||
| 13 | BBC iPlayer | Movies & TV | 1.72× | ||
| 14 | EastEnders | Movies & TV | 1.71× | ||
| 15 | Coronation Street | Movies & TV | 1.70× | ||
| 16 | Show business | Movies & TV | 1.66× | ||
| 17 | New Look | Fashion & Accessoires | 1.65× | ||
| 18 | Soap opera | Movies & TV | 1.63× | ||
| 19 | Genetics | Kids & Family | 1.52× | ||
| 20 | Greggs | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.19× | |
| Spirituality | BALANCE | 1.14× | |
| Healthy Lifestyle | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Sustainability | BALANCE | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× |
TV talkshows has an estimated audience of 7,389,650 people in United Kingdom, concentrated in England and South East.
58.7% of TV talkshows fans are female, 41.3% are male, with an average age of 43.1 years.
TV talkshows fans show strongest brand affinity for Katie Price (2×), Virgin Media (1.77×), and BBC iPlayer (1.72×) over the country average.
TV talkshows fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and North West (reach ~800K). These three regions account for the largest share of the active audience.
Beyond TV talkshows itself, the audience over-indexes on Virgin Media (1.77×), BBC iPlayer (1.72×), Strictly Come Dancing (1.86×), and Lindsey Graham (3.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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