A data profile of the people who buy, follow and care about TV game shows in United Kingdom — modelled from more than twelve digital signal sources. TV game shows has an estimated audience of 6,396,381 people in United Kingdom.
The average TV game shows fan in United Kingdom is 43.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Home Bargains, Daily Mirror, Katie Price, with strongest over-indexing on Home Bargains (1.77× the country average).
Demographically, the TV game shows audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical TV game shows fan in United Kingdom is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Home Bargains.
The key figures that characterise the TV game shows profile in United Kingdom.
59.4% are female, 40.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 43.9 |
| Estimated audience size | 6,396,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide TV game shows audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.4% |
| India | 5.1% |
| Brazil | 5.1% |
Where the TV game shows audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~800K | 1.24× | |
| 02 | South West | ~600K | 1.18× | |
| 03 | East Midlands | ~500K | 1.05× | |
| 04 | Northern Ireland | ~200K | 1.05× | |
| 05 | East of England | ~600K | 1.04× | |
| 06 | Wales | ~400K | 1.04× | |
| 07 | Scotland | ~600K | 1.01× | |
| 08 | North East | ~200K | 1.00× | |
| 09 | South East | ~800K | 0.97× | |
| 10 | Yorkshire and the Humber | ~500K | 0.92× | |
| 11 | England | ~5M | 0.86× | |
| 12 | West Midlands | ~200K | 0.81× | |
| 13 | Greater London | ~600K | 0.78× |
The strongest cross-interests of the TV game shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betway | Games | 2.73× | ||
| 02 | Scooby-Doo | Movies & TV | 2.26× | ||
| 03 | Emmerdale | Movies & TV | 2.19× | ||
| 04 | Coronation Street | Movies & TV | 2.10× | ||
| 05 | Strictly Come Dancing | Sports | 2.04× | ||
| 06 | Katie Price | Fashion & Accessoires | 1.95× | ||
| 07 | Broadway theatre | Travel & Leisure | 1.94× | ||
| 08 | Quiz | Games | 1.94× | ||
| 09 | EastEnders | Movies & TV | 1.93× | ||
| 10 | Dick Van Dyke | Movies & TV | 1.92× | ||
| 11 | Soap opera | Movies & TV | 1.82× | ||
| 12 | ITV (TV channel) | Movies & TV | 1.81× | ||
| 13 | Home Bargains | Shopping | 1.77× | ||
| 14 | Poundland | Shopping | 1.75× | ||
| 15 | TV talkshows | Movies & TV | 1.73× | ||
| 16 | Greggs | Food & Beverages | 1.67× | ||
| 17 | Republic of Ireland | Travel & Leisure | 1.63× | ||
| 18 | Show business | Movies & TV | 1.58× | ||
| 19 | Virgin Media | Technology & Electronics | 1.53× | ||
| 20 | Daily Mirror | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Price Sensitivity | PREMIUM | 1.26× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Risk Appetite | THRILL | 0.77× | |
| Sustainability | BALANCE | 0.78× |
TV game shows has an estimated audience of 6,396,381 people in United Kingdom, concentrated in England and North West.
59.4% of TV game shows fans are female, 40.6% are male, with an average age of 43.9 years.
TV game shows fans show strongest brand affinity for Home Bargains (1.77×), Daily Mirror (1.51×), and Katie Price (1.95×) over the country average.
TV game shows fans in United Kingdom are most concentrated in England (reach ~5M), North West (reach ~800K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond TV game shows itself, the audience over-indexes on Daily Mirror (1.51×), Katie Price (1.95×), Strictly Come Dancing (2.04×), and Greggs (1.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for TV game shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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