A data profile of the people who buy, follow and care about Betway in United Kingdom — modelled from more than twelve digital signal sources. Betway has an estimated audience of 3,540,106 people in United Kingdom.
The average Betway fan in United Kingdom is 40.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Sky Bet, FIFA World Cup 2026, Sporting Life (British newspaper), with strongest over-indexing on Sky Bet (7.11× the country average).
Demographically, the Betway audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Betway fan in United Kingdom is more male, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Sky Bet.
The key figures that characterise the Betway profile in United Kingdom.
17.2% are female, 82.8% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 17.2% |
| Male | 82.8% |
| Average age | 40.6 |
| Estimated audience size | 3,540,106 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 25% |
of the worldwide Betway audience comes from United Kingdom.
| Country | Share |
|---|---|
| South Africa | 48.2% |
| Mozambique | 17.7% |
| Zambia | 9.9% |
Where the Betway audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.68× | |
| 02 | Northern Ireland | ~100K | 1.57× | |
| 03 | North East | ~200K | 1.56× | |
| 04 | West Midlands | ~200K | 1.43× | |
| 05 | Wales | ~200K | 0.97× | |
| 06 | Scotland | ~300K | 0.90× | |
| 07 | East Midlands | ~200K | 0.82× | |
| 08 | East of England | ~200K | 0.70× | |
| 09 | South West | ~200K | 0.70× | |
| 10 | South East | ~300K | 0.65× | |
| 11 | England | ~1.5M | 0.56× | |
| 12 | North West | ~200K | 0.46× |
The strongest cross-interests of the Betway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pep Guardiola | Sports | 10.25× | ||
| 02 | Sky Bet | Games | 7.11× | ||
| 03 | Boylesports | Games | 6.19× | ||
| 04 | 32Red | Games | 6.05× | ||
| 05 | The Daily Star (Bangladesh) | News | 5.05× | ||
| 06 | Sporting Life (British newspaper) | Sports | 4.78× | ||
| 07 | Nottingham Forest | Sports | 4.68× | ||
| 08 | Gibraltar | Travel & Leisure | 4.21× | ||
| 09 | Ricky Hatton | Sports | 3.81× | ||
| 10 | Aston Villa F.C. | Sports | 3.78× | ||
| 11 | William Hill (bookmaker) | Games | 3.30× | ||
| 12 | Sky Sport | Sports | 3.25× | ||
| 13 | Betfred | Games | 3.01× | ||
| 14 | Betfair | Games | 2.97× | ||
| 15 | Paddy Power | Games | 2.94× | ||
| 16 | FIFA World Cup 2026 | Sports | 2.74× | ||
| 17 | Racing Post | Sports | 2.71× | ||
| 18 | Social media | Business & Career | 1.81× | ||
| 19 | Manchester United F.C. | Sports | 1.77× | ||
| 20 | FIFA World Cup | Sports | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.27× | |
| Spirituality | BALANCE | 1.22× | |
| Urban Lifestyle | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.81× | |
| Pet Ownership | JOY | 0.88× |
Betway's target market in United Kingdom covers an estimated 3,540,106 people, concentrated in England and Yorkshire and the Humber.
17.2% of the Betway audience are female, 82.8% are male, with an average age of 40.6 years.
Betway fans show strongest brand affinity for Sky Bet (7.11×), FIFA World Cup 2026 (2.74×), and Sporting Life (British newspaper) (4.78×) over the country average.
Betway fans in United Kingdom are most concentrated in England (reach ~1.5M), Yorkshire and the Humber (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Betway itself, the audience over-indexes on FIFA World Cup 2026 (2.74×), Sporting Life (British newspaper) (4.78×), Pep Guardiola (10.25×), and Boylesports (6.19×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Betway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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