Rascasse Audience Intelligence

Betway Target Market in United States

A data profile of the people who buy, follow and care about Betway in United States — modelled from more than twelve digital signal sources. Betway has an estimated audience of 309,235 people in United States.

#9among Betting in United States#4923among Brand in United States#1099in Games

The average Betway fan in United States is 40.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Haifa, Los Angeles Clippers, Nesine.com, with strongest over-indexing on Haifa (444.69× the country average).

Demographically, the Betway audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Betway fan in United States is more male, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Haifa.

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Betway profile in United States.

Audience size
309K
in United States
Gender
23.3%♀
76.7% male
Age
40.6
average years
Country rank
#47595
Brand in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Betway

23.3% are female, 76.7% are male, average age 40.6.

Fig. 02

Gender split

23.3%
Female
76.7%
Male
Demographic split for Betway audience in United States
MetricValue
Female23.3%
Male76.7%
Average age40.6
Estimated audience size309,235
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Betway audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3918%
40-4917%
50+27%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Betway audience comes from United States.

Worldwide audience distribution share by country for Betway
CountryShare
South Africa48.2%
Mozambique17.7%
Zambia9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Betway audience in United States is strongest.

Fig. 05

Top regions by affinity

Betway customers by region in United States
#RegionReachAffinity×
01Florida~90K3.91×
02New York~70K3.53×
03New Jersey~30K3.24×
04North Dakota~2K2.95×
05Washington, District of Columbia~3K2.60×
06Virginia~20K2.31×
07Montana~2K1.91×
08California~60K1.61×
09Georgia~20K1.61×
10South Dakota~1K1.58×
11Arizona~10K1.45×
12Oregon~6K1.43×
13Washington~9K1.36×
14Maryland~8K1.33×
15Pennsylvania~10K1.26×
16Illinois~10K1.12×
17Nevada~3K0.96×
18Louisiana~4K0.94×
19Texas~30K0.90×
20Nebraska~2K0.90×
21Mississippi~2K0.84×
22Arkansas~2K0.84×
23Kansas~2K0.84×
24Colorado~4K0.81×
25Alaska<1K0.81×
26Ohio~8K0.79×
27Massachusetts~5K0.77×
28Vermont<1K0.77×
29West Virginia~1K0.74×
30Kentucky~3K0.72×
31Delaware<1K0.72×
32Maine<1K0.71×
33Rhode Island<1K0.71×
34Indiana~4K0.70×
35Iowa~2K0.70×
36Idaho~1K0.70×
37New Hampshire<1K0.69×
38North Carolina~7K0.65×
39Oklahoma~2K0.63×
40Hawaii<1K0.63×
41Tennessee~4K0.62×
42Connecticut~2K0.62×
43New Mexico~1K0.61×
44Minnesota~3K0.60×
45Alabama~3K0.60×
46Missouri~3K0.59×
47South Carolina~3K0.59×
48Utah~2K0.54×
49Michigan~5K0.53×
50Wisconsin~3K0.52×
Fig. 06

Affinity by region

Affinity by region — Betway, United States
0.52×1.00×3.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Betway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Betway audience
#·InterestCategoryAffinity×
01Nesine.comInternet & Social Media3041.83×
02iddaaSports557.96×
03HaifaTravel & Leisure444.69×
04BetclicGames419.61×
05Union Public Service CommissionPolitics & Society325.59×
06888sportGames290.17×
07Sky BetGames283.38×
08Sportskeeda CricketSports260.56×
09Easy MoneyMovies & TV252.58×
10The AshesSports140.04×
11Los Angeles ClippersSports126.91×
12Small Business ExpoEvent107.43×
13IPL CricketSports91.28×
14Actor VijayMovies & TV65.09×
15Indian CricketSports35.61×
16CricbuzzSports28.76×
17Baker MayfieldSports19.41×
18Minnesota TimberwolvesSports16.04×
19Cleveland CavaliersSports12.08×
20Miami HeatSports9.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Betway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Betway audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.24×
Community OrientationOPEN1.69×
IndividualismJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Betway audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
SustainabilityBALANCE0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Betway's target market in United States?

Betway's target market in United States covers an estimated 309,235 people, concentrated in Florida and New York.

02

What is the gender split and age of Betway customers?

23.3% of the Betway audience are female, 76.7% are male, with an average age of 40.6 years.

03

Which brands do Betway fans like most?

Betway fans show strongest brand affinity for Haifa (444.69×), Los Angeles Clippers (126.91×), and Nesine.com (3041.83×) over the country average.

04

Where do Betway fans live in United States?

Betway fans in United States are most concentrated in Florida (reach ~90K), New York (reach ~70K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Betway fans also like?

Beyond Betway itself, the audience over-indexes on Los Angeles Clippers (126.91×), Nesine.com (3041.83×), Easy Money (252.58×), and Union Public Service Commission (325.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Betting audiences in United States

See Betway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Betway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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