Betway Audience in United States
Betway has an estimated audience of 341,687 people in United States. 23.3% are female, 76.7% are male, average age 40.6. Top regions: Florida, New York, California. Top brand affinities: Los Angeles Clippers, Haifa, Nesine.com, Union Public Service Commission, Easy Money.
The average Betway fan in United States is 40.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Los Angeles Clippers, Haifa, Nesine.com, with strongest over-indexing on Los Angeles Clippers (126.91× the country average). Demographically, the Betway audience skews more male with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Betway fans
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 40.6 |
| Estimated audience size | 341,687 |
Audience persona
The typical Betway fan in United States is more male, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Los Angeles Clippers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 109,457 | 4.73× |
| New York | 83,600 | 4.38× |
| California | 73,243 | 1.95× |
| New Jersey | 32,504 | 3.74× |
| Texas | 26,526 | 0.9× |
| Pennsylvania | 17,831 | 1.55× |
| Georgia | 16,913 | 1.61× |
| Illinois | 15,491 | 1.36× |
| Virginia | 14,648 | 1.76× |
| Arizona | 12,271 | 1.76× |
| Washington | 11,366 | 1.66× |
| Ohio | 9,198 | 0.87× |
| Maryland | 7,851 | 1.34× |
| North Carolina | 6,367 | 0.62× |
| Massachusetts | 5,728 | 0.85× |
| Colorado | 4,967 | 0.92× |
| Michigan | 4,073 | 0.46× |
| Indiana | 4,002 | 0.64× |
| Tennessee | 3,667 | 0.53× |
| Nevada | 3,639 | 1.1× |
| Oregon | 3,441 | 0.88× |
| Washington, District of Columbia | 3,246 | 3.16× |
| Louisiana | 3,029 | 0.69× |
| Missouri | 2,726 | 0.49× |
| Minnesota | 2,578 | 0.53× |
| Kentucky | 2,455 | 0.57× |
| South Carolina | 2,184 | 0.42× |
| Alabama | 2,033 | 0.43× |
| Wisconsin | 1,810 | 0.35× |
| Connecticut | 1,802 | 0.53× |
| Kansas | 1,704 | 0.63× |
| Mississippi | 1,577 | 0.56× |
| Arkansas | 1,554 | 0.55× |
| Iowa | 1,530 | 0.54× |
| Oklahoma | 1,520 | 0.4× |
| Utah | 1,121 | 0.37× |
| West Virginia | 868 | 0.55× |
| Nebraska | 761 | 0.44× |
| North Dakota | 698 | 0.99× |
| New Mexico | 603 | 0.35× |
| Montana | 603 | 0.64× |
| New Hampshire | 585 | 0.43× |
| Maine | 564 | 0.46× |
| Idaho | 532 | 0.31× |
| Hawaii | 523 | 0.36× |
| Rhode Island | 511 | 0.47× |
| Delaware | 494 | 0.52× |
| South Dakota | 394 | 0.5× |
| Alaska | 333 | 0.46× |
| Vermont | 248 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Los Angeles Clippers | 126.91× | Sports |
| Haifa | 444.69× | Travel & Leisure |
| Nesine.com | 3041.83× | Internet & Social Media |
| Union Public Service Commission | 325.59× | Politics & Society |
| Easy Money | 252.58× | Movies & TV |
| iddaa | 557.96× | Sports |
| Sky Bet | 283.38× | Games |
| Betclic | 419.61× | Games |
| Small Business Expo | 107.43× | |
| 888sport | 290.17× | Games |
| The Ashes | 140.04× | Sports |
| Minnesota Timberwolves | 16.04× | Sports |
| Actor Vijay | 65.09× | Movies & TV |
| Cleveland Cavaliers | 12.08× | Sports |
| Miami Heat | 9.95× | Sports |
| Cricbuzz | 28.76× | Sports |
| Sportskeeda Cricket | 260.56× | Sports |
| Baker Mayfield | 19.41× | Sports |
| IPL Cricket | 91.28× | Sports |
| Golden State Warriors | 5.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.27 |
| Sports Activity | POWER | 1.12 |
| Risk Appetite | THRILL | 1.11 |
| Sustainability | BALANCE | 1.06 |
| Community Orientation | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 48.3% |
| Mozambique | 17.7% |
| Zambia | 10.0% |
See Betway audiences in other countries
More Betting audiences in United States
- Sportsbook (2,901,366)
- BetMGM (1,758,412)
- Betfair (669,324)
- William Hill (bookmaker) (648,470)
- Bookmaker (566,439)
Frequently asked questions
How many fans does Betway have in United States?
Betway has an estimated audience of 341,687 people in United States, concentrated in Florida and New York.
What is the gender split and age of Betway fans?
23.3% of Betway fans are female, 76.7% are male, with an average age of 40.6 years.
Which brands do Betway fans like most?
Betway fans show strongest brand affinity for Los Angeles Clippers (126.91×), Haifa (444.69×), and Nesine.com (3041.83×) over the country average.
Where do Betway fans live in United States?
Betway fans in United States are most concentrated in Florida (reach 109,457), New York (reach 83,600), and California (reach 73,243). These three regions account for the largest share of the active audience.
What other brands do Betway fans also like?
Beyond Betway itself, the audience over-indexes on Haifa (444.69×), Nesine.com (3041.83×), Union Public Service Commission (325.59×), and Easy Money (252.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Betway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.