Sportsbook Audience in United States

Sportsbook has an estimated audience of 2,901,365 people in United States. 29.1% are female, 70.9% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Aaron Rodgers, Google Maps, Indeed.com, Capital One, JD Sports.

The average Sportsbook fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aaron Rodgers, Google Maps, Indeed.com, with strongest over-indexing on Aaron Rodgers (16.53× the country average). Demographically, the Sportsbook audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Betting

Demographics of Sportsbook fans

Demographic split for Sportsbook audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.2
Estimated audience size2,901,365

Audience persona

The typical Sportsbook fan in United States is more male, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Sportsbook in United States
RegionReachAffinity
California401,7741.26×
Texas272,1391.09×
New York241,0561.49×
Wisconsin214,2454.91×
Illinois140,9201.46×
Florida125,9990.64×
Colorado101,3572.22×
Nevada93,4653.33×
Ohio91,5541.02×
Pennsylvania80,3000.82×
South Carolina79,6681.83×
Georgia75,6880.85×
New Jersey75,4031.02×
Virginia70,5881×
North Carolina70,3820.81×
Arizona61,0451.03×
Massachusetts55,8970.98×
Washington50,1330.86×
Michigan48,6860.64×
Indiana47,3070.89×
Alabama45,0471.11×
Louisiana37,8151.01×
Maryland36,0090.72×
Mississippi35,4421.48×
Tennessee34,8310.6×
Minnesota29,1080.7×
Missouri28,3310.61×
Oregon27,5660.83×
Connecticut27,0230.93×
Utah26,7451.03×
Kentucky25,1090.69×
Oklahoma17,2660.54×
Nebraska17,0311.17×
Iowa15,2110.64×
Kansas15,0570.66×
Rhode Island14,8821.61×
Arkansas13,1570.55×
New Mexico11,3230.78×
Washington, District of Columbia8,9241.02×
New Hampshire8,5240.75×
West Virginia7,2100.53×
Hawaii6,2680.5×
Delaware5,9560.74×
Maine5,0690.49×
Idaho5,0180.34×
North Dakota4,4560.75×
South Dakota3,4100.51×
Montana2,5450.32×
Wyoming2,4510.57×
Vermont2,2080.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sportsbook audience
BrandAffinityCategory
Aaron Rodgers16.53×Sports
Google Maps9.77×Internet & Social Media
Indeed.com9.76×Business & Career
Capital One8.92×Business & Career
JD Sports25.09×Shopping
CarGurus10.05×Cars & Mobility
DraftKings26.12×Sports
Luka Dončić17.27×Sports
Enterprise Rent-A-Car8.88×Cars & Mobility
Sports betting13.16×Games
Unibet39.43×Games
Circle K8.19×Shopping
Mobile gambling21.9×Games
Bruce Willis8.18×Movies & TV
Orange18.58×Technology & Electronics
DeviantArt7.16×Internet & Social Media
Disc golf18.52×Sports
AccuWeather6.01×Home & Garden
Google News5.45×News
Gambling3.87×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sportsbook audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
Risk AppetiteTHRILL1.29
Quality AwarenessPREMIUM1.21
ExtroversionTHRILL1.18
Sports ActivityPOWER1.14
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Sportsbook
CountryShare
United States91.9%
Indonesia5.1%
Netherlands1.3%

See Sportsbook audiences in other countries

More Betting audiences in United States

Frequently asked questions

How many fans does Sportsbook have in United States?

Sportsbook has an estimated audience of 2,901,365 people in United States, concentrated in California and Texas.

What is the gender split and age of Sportsbook fans?

29.1% of Sportsbook fans are female, 70.9% are male, with an average age of 40.2 years.

Which brands do Sportsbook fans like most?

Sportsbook fans show strongest brand affinity for Aaron Rodgers (16.53×), Google Maps (9.77×), and Indeed.com (9.76×) over the country average.

Where do Sportsbook fans live in United States?

Sportsbook fans in United States are most concentrated in California (reach 401,774), Texas (reach 272,139), and New York (reach 241,056). These three regions account for the largest share of the active audience.

What other brands do Sportsbook fans also like?

Beyond Sportsbook itself, the audience over-indexes on Google Maps (9.77×), Indeed.com (9.76×), Capital One (8.92×), and JD Sports (25.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sportsbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.