Bookmaker Audience in United States

Bookmaker has an estimated audience of 566,438 people in United States. 31.2% are female, 68.8% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: PAOK FC, Olympiacos F.C., Indeed.com, Sports betting, Paddy Power.

The average Bookmaker fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PAOK FC, Olympiacos F.C., Indeed.com, with strongest over-indexing on PAOK FC (460.46× the country average). Demographically, the Bookmaker audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Betting

Demographics of Bookmaker fans

Demographic split for Bookmaker audience in United States
MetricValue
Female31.2%
Male68.8%
Average age35.5
Estimated audience size566,438

Audience persona

The typical Bookmaker fan in United States is more male, around 35.5 years old, with strong Mindfulness tendencies and a notable affinity for PAOK FC.

Top regions in United States

Top regions ranked by reach for Bookmaker in United States
RegionReachAffinity
California112,1541.8×
Texas76,2461.57×
Florida45,9141.2×
New York33,7921.07×
Georgia33,4001.91×
North Carolina23,5001.38×
Alabama20,4752.59×
Mississippi18,3583.93×
Wisconsin16,0441.88×
Missouri15,9731.75×
Massachusetts13,9711.25×
Illinois13,7680.73×
Washington12,2101.07×
Colorado10,5111.18×
South Carolina10,0681.18×
Minnesota9,9211.22×
Pennsylvania9,7970.51×
Tennessee9,5360.84×
New Mexico8,7753.09×
Virginia8,0030.58×
Ohio7,7780.45×
Nevada7,4161.35×
Michigan6,6770.45×
New Jersey6,5060.45×
Hawaii6,4062.63×
Indiana5,7180.55×
Louisiana5,3770.74×
Arizona5,0490.44×
Maryland4,9740.51×
Oklahoma4,8050.76×
Delaware4,6742.99×
Arkansas4,1590.89×
Oregon3,8020.59×
Connecticut3,3020.58×
Nebraska2,5850.91×
Rhode Island2,0461.13×
Kentucky1,9090.27×
Utah1,6630.33×
Iowa1,5800.34×
Kansas1,5370.34×
New Hampshire1,0880.49×
Washington, District of Columbia9690.57×
Idaho7240.25×
South Dakota5550.42×
West Virginia5360.2×
Maine4810.24×
North Dakota4250.37×
Montana3710.24×
Vermont3660.37×
Alaska2740.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bookmaker audience
BrandAffinityCategory
PAOK FC460.46×Sports
Olympiacos F.C.447.17×Sports
Indeed.com11.98×Business & Career
Sports betting28.3×Games
Paddy Power120.78×Games
Google Maps9.54×Internet & Social Media
Intersport192.19×Shopping
JD Sports25.09×Shopping
Aaron Rodgers11.55×Sports
Enterprise Rent-A-Car10.81×Cars & Mobility
Merrill Lynch29.51×Business & Career
Michelle Pfeiffer17.53×Movies & TV
Google News8.99×News
Capital One5.69×Business & Career
Orange24.3×Technology & Electronics
Apple Store10.56×Shopping
India national cricket team21.12×Sports
Online gambling16.75×Games
Philadelphia 76ers10.97×Sports
DraftKings17.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bookmaker audience
TraitClusterScore
MindfulnessBALANCE3.42
Risk AppetiteTHRILL2.12
Luxury OrientationPREMIUM1.97
Early Adopter MentalityPOWER1.78
Quality AwarenessPREMIUM1.63
LGBTQ+ IdentityOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Bookmaker
CountryShare
United Kingdom33.8%
United States28.3%
Netherlands6.7%

See Bookmaker audiences in other countries

More Betting audiences in United States

Frequently asked questions

How many fans does Bookmaker have in United States?

Bookmaker has an estimated audience of 566,438 people in United States, concentrated in California and Texas.

What is the gender split and age of Bookmaker fans?

31.2% of Bookmaker fans are female, 68.8% are male, with an average age of 35.5 years.

Which brands do Bookmaker fans like most?

Bookmaker fans show strongest brand affinity for PAOK FC (460.46×), Olympiacos F.C. (447.17×), and Indeed.com (11.98×) over the country average.

Where do Bookmaker fans live in United States?

Bookmaker fans in United States are most concentrated in California (reach 112,154), Texas (reach 76,246), and Florida (reach 45,914). These three regions account for the largest share of the active audience.

What other brands do Bookmaker fans also like?

Beyond Bookmaker itself, the audience over-indexes on Olympiacos F.C. (447.17×), Indeed.com (11.98×), Sports betting (28.3×), and Paddy Power (120.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bookmaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.