Rascasse Audience Intelligence

Bookmaker Target Market in United States

A data profile of the people who buy, follow and care about Bookmaker in United States — modelled from more than twelve digital signal sources. Bookmaker has an estimated audience of 571,828 people in United States.

#5among Betting in United States#3488among Brand in United States#720in Games

The average Bookmaker fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include PAOK FC, Olympiacos F.C., Web server, with strongest over-indexing on PAOK FC (360.75× the country average).

Demographically, the Bookmaker audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bookmaker fan in United States is more male, around 35.5 years old, with strong Mindfulness tendencies and a notable affinity for PAOK FC.

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bookmaker profile in United States.

Audience size
572K
in United States
Gender
31.2%♀
68.8% male
Age
35.5
average years
Country rank
#33810
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bookmaker

31.2% are female, 68.8% are male, average age 35.5.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Bookmaker audience in United States
MetricValue
Female31.2%
Male68.8%
Average age35.5
Estimated audience size571,828
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Bookmaker audience in United States
Age bracketShare%
16-1924%
20-2927%
30-3921%
40-4916%
50+12%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Bookmaker audience comes from United States.

Worldwide audience distribution share by country for Bookmaker
CountryShare
United Kingdom27.7%
United States23.4%
Italy17.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bookmaker audience in United States is strongest.

Fig. 05

Top regions by affinity

Bookmaker customers by region in United States
#RegionReachAffinity×
01Hawaii~7K2.96×
02Mississippi~10K2.81×
03Georgia~40K2.55×
04Alabama~20K2.51×
05Delaware~3K2.06×
06California~100K1.95×
07Texas~90K1.91×
08South Carolina~10K1.63×
09Nevada~9K1.59×
10New Mexico~4K1.53×
11Nebraska~4K1.42×
12New York~40K1.38×
13Rhode Island~2K1.33×
14Wisconsin~10K1.31×
15Colorado~10K1.26×
16Massachusetts~10K1.24×
17Florida~40K1.15×
18Missouri~10K1.15×
19Minnesota~9K1.14×
20Washington~10K1.12×
21Michigan~10K0.99×
22Oklahoma~6K0.99×
23North Carolina~20K0.94×
24Alaska~1K0.90×
25Vermont<1K0.87×
26Montana~1K0.86×
27North Dakota<1K0.85×
28South Dakota~1K0.84×
29Tennessee~9K0.79×
30West Virginia~2K0.77×
31New Hampshire~2K0.77×
32Maine~2K0.77×
33Utah~4K0.76×
34Arkansas~4K0.75×
35Idaho~2K0.75×
36Connecticut~4K0.74×
37Washington, District of Columbia~1K0.73×
38Louisiana~5K0.72×
39Virginia~10K0.69×
40Kansas~3K0.66×
41Illinois~10K0.64×
42Iowa~3K0.64×
43Kentucky~4K0.62×
44Oregon~4K0.61×
45Arizona~7K0.60×
46Indiana~6K0.57×
47Pennsylvania~10K0.55×
48Ohio~9K0.54×
49Maryland~5K0.54×
50New Jersey~7K0.49×
Fig. 06

Affinity by region

Affinity by region — Bookmaker, United States
0.49×1.00×2.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bookmaker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bookmaker audience
#·InterestCategoryAffinity×
01PAOK FCSports360.75×
02Olympiacos F.C.Sports226.19×
03IntersportShopping124.70×
04Bangkok AirwaysTravel & Leisure45.78×
05Paddy PowerGames42.58×
06BangkokTravel & Leisure20.24×
07Web serverTechnology & Electronics20.00×
08United States national football teamSports20.00×
09FIFA Club World CupSports20.00×
10Copa LibertadoresSports20.00×
11Crystal Palace F.C.Sports20.00×
12Inter MilanSports19.59×
13Online gamblingGames19.47×
14India national cricket teamSports19.20×
15Sports bettingGames18.70×
16Mobile gamblingGames16.50×
17Paris Saint-GermainSports13.96×
18A.C. MilanSports11.59×
19GamblingGames5.13×
20Google DriveTechnology & Electronics3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bookmaker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bookmaker audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.94×
Risk AppetiteTHRILL2.25×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bookmaker audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.65×
ExtroversionTHRILL0.65×
Pet OwnershipJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bookmaker's target market in United States?

Bookmaker's target market in United States covers an estimated 571,828 people, concentrated in California and Texas.

02

What is the gender split and age of Bookmaker customers?

31.2% of the Bookmaker audience are female, 68.8% are male, with an average age of 35.5 years.

03

Which brands do Bookmaker fans like most?

Bookmaker fans show strongest brand affinity for PAOK FC (360.75×), Olympiacos F.C. (226.19×), and Web server (20×) over the country average.

04

Where do Bookmaker fans live in United States?

Bookmaker fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Georgia (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bookmaker fans also like?

Beyond Bookmaker itself, the audience over-indexes on Olympiacos F.C. (226.19×), Web server (20×), Sports betting (18.7×), and Intersport (124.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Betting audiences in United States

See Bookmaker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bookmaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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