Online casino Audience in United States
Online casino has an estimated audience of 2,595,695 people in United States. 40.6% are female, 59.4% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Mobile gambling, Stake, Michigan Lottery, Roulette, Online gambling.
The average Online casino fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mobile gambling, Stake, Michigan Lottery, with strongest over-indexing on Mobile gambling (37.03× the country average). Demographically, the Online casino audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Online casino fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 41.1 |
| Estimated audience size | 2,595,695 |
Audience persona
The typical Online casino fan in United States is more male, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Mobile gambling.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 211,838 | 0.74× |
| Texas | 167,645 | 0.75× |
| Florida | 101,912 | 0.58× |
| Missouri | 86,908 | 2.08× |
| Indiana | 82,960 | 1.75× |
| Oklahoma | 82,540 | 2.86× |
| Minnesota | 71,350 | 1.92× |
| Ohio | 67,672 | 0.85× |
| New York | 65,689 | 0.45× |
| Louisiana | 62,670 | 1.87× |
| Pennsylvania | 60,843 | 0.7× |
| Arkansas | 60,837 | 2.84× |
| Alabama | 60,492 | 1.67× |
| Arizona | 59,446 | 1.12× |
| Illinois | 57,613 | 0.67× |
| Mississippi | 54,651 | 2.56× |
| North Carolina | 48,947 | 0.63× |
| Georgia | 48,644 | 0.61× |
| Tennessee | 45,830 | 0.88× |
| Iowa | 40,916 | 1.91× |
| Kansas | 38,158 | 1.87× |
| Kentucky | 37,703 | 1.16× |
| Wisconsin | 37,429 | 0.96× |
| Virginia | 35,579 | 0.56× |
| Michigan | 35,422 | 0.52× |
| Colorado | 31,898 | 0.78× |
| Oregon | 28,359 | 0.95× |
| Washington | 25,412 | 0.49× |
| South Carolina | 25,314 | 0.65× |
| New Jersey | 23,743 | 0.36× |
| New Mexico | 21,072 | 1.62× |
| Utah | 19,867 | 0.85× |
| Massachusetts | 18,512 | 0.36× |
| Nevada | 14,429 | 0.57× |
| Nebraska | 13,786 | 1.06× |
| West Virginia | 13,270 | 1.1× |
| Maryland | 12,499 | 0.28× |
| North Dakota | 11,533 | 2.16× |
| Connecticut | 8,833 | 0.34× |
| New Hampshire | 6,771 | 0.66× |
| Idaho | 6,122 | 0.47× |
| Hawaii | 5,537 | 0.5× |
| South Dakota | 5,527 | 0.92× |
| Wyoming | 5,176 | 1.35× |
| Maine | 4,631 | 0.5× |
| Rhode Island | 3,844 | 0.47× |
| Alaska | 3,192 | 0.57× |
| Washington, District of Columbia | 2,994 | 0.38× |
| Montana | 2,879 | 0.4× |
| Delaware | 2,735 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile gambling | 37.03× | Games |
| Stake | 24.76× | Games |
| Michigan Lottery | 13× | Games |
| Roulette | 15.86× | Games |
| Online gambling | 14.01× | Games |
| Betfair | 37.14× | Games |
| StarGames | 22.39× | Games |
| Casino games | 7.39× | Games |
| Casino | 4.47× | Games |
| Sports betting | 8.21× | Games |
| Gambling | 3.47× | Games |
| Toronto-Dominion Bank | 6.02× | Business & Career |
| University of Delhi | 26.63× | Business & Career |
| Clubbing (subculture) | 33.2× | Travel & Leisure |
| Slot machine | 5.06× | Games |
| Video poker | 13.02× | Games |
| The Borgata | 22.24× | Travel & Leisure |
| Texas Roadhouse | 2.6× | Food & Beverages |
| SugarHouse Casino | 32.14× | Games |
| Meijer | 3.91× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.4 |
| Quality Awareness | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.18 |
| Price Sensitivity | PREMIUM | 1.15 |
| LGBTQ+ Identity | OPEN | 1.05 |
| Need for Security | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.1% |
| United Kingdom | 11.1% |
| Romania | 4.9% |
See Online casino audiences in other countries
More Gaming genre audiences in United States
- Video games (106,768,341)
- First-person shooter games (50,840,037)
- Mobile game (48,316,660)
- Online games (47,188,587)
- Card games (31,383,601)
Frequently asked questions
How many fans does Online casino have in United States?
Online casino has an estimated audience of 2,595,695 people in United States, concentrated in California and Texas.
What is the gender split and age of Online casino fans?
40.6% of Online casino fans are female, 59.4% are male, with an average age of 41.1 years.
Which brands do Online casino fans like most?
Online casino fans show strongest brand affinity for Mobile gambling (37.03×), Stake (24.76×), and Michigan Lottery (13×) over the country average.
Where do Online casino fans live in United States?
Online casino fans in United States are most concentrated in California (reach 211,838), Texas (reach 167,645), and Florida (reach 101,912). These three regions account for the largest share of the active audience.
What other brands do Online casino fans also like?
Beyond Online casino itself, the audience over-indexes on Stake (24.76×), Michigan Lottery (13×), Roulette (15.86×), and Online gambling (14.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Online casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.