The Borgata Audience in United States

The Borgata has an estimated audience of 843,710 people in United States. 49.6% are female, 50.4% are male, average age 46.4. Top regions: New Jersey, New York, Pennsylvania. Top brand affinities: Mobile gambling, Michigan Lottery, Mohegan Sun, PSV Eindhoven, Powerball.

The average The Borgata fan in United States is 46.4 years old, balanced, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, Pennsylvania. Top brand affinities include Mobile gambling, Michigan Lottery, Mohegan Sun, with strongest over-indexing on Mobile gambling (125.49× the country average). Demographically, the The Borgata audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Hotel

Demographics of The Borgata fans

Demographic split for The Borgata audience in United States
MetricValue
Female49.6%
Male50.4%
Average age46.4
Estimated audience size843,710

Audience persona

The typical The Borgata fan in United States is balanced, around 46.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Mobile gambling.

Top regions in United States

Top regions ranked by reach for The Borgata in United States
RegionReachAffinity
New Jersey446,56720.81×
New York238,6765.06×
Pennsylvania106,1573.74×
Maryland22,1481.53×
Florida14,7730.26×
Virginia13,9220.68×
Delaware11,7835.06×
California9,0550.1×
Connecticut8,6111.02×
South Carolina8,6060.68×
North Carolina7,6230.3×
Texas7,5670.1×
Massachusetts7,4790.45×
Georgia5,2420.2×
Ohio5,0900.2×
Illinois4,3020.15×
Nevada3,6300.44×
Michigan3,4360.16×
Arizona3,2090.19×
Washington2,5810.15×
Indiana2,2360.15×
Colorado2,2060.17×
Tennessee2,1190.13×
Mississippi1,8320.26×
Washington, District of Columbia1,8160.72×
Kentucky1,7750.17×
Louisiana1,6290.15×
Alabama1,6170.14×
Oklahoma1,5920.17×
Missouri1,5340.11×
Arkansas1,4110.2×
Minnesota1,3740.11×
Kansas1,3040.2×
Wisconsin1,2810.1×
South Dakota1,2700.65×
Iowa1,2380.18×
Nebraska1,2200.29×
West Virginia1,2100.31×
Alaska1,2080.67×
Maine1,2030.4×
Hawaii1,1560.32×
Idaho1,1170.26×
Oregon1,1150.12×
Montana1,0530.45×
Rhode Island1,0430.39×
Vermont1,0260.69×
North Dakota1,0120.58×
New Hampshire9970.3×
New Mexico9710.23×
Utah9500.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Borgata audience
BrandAffinityCategory
Mobile gambling125.49×Games
Michigan Lottery23.17×Games
Mohegan Sun39.68×Travel & Leisure
PSV Eindhoven68.13×Sports
Powerball7.77×Games
Online casino29.49×Games
Online gambling17.61×Games
Mega Millions8.03×Games
Maryland Terrapins men's basketball32.55×Sports
Slot machine7.45×Games
Duke Blue Devils men's basketball8.66×Sports
Gambling3.87×Games
Memphis Tigers men's basketball29.2×Sports
Bellagio (resort)16.5×Travel & Leisure
Chumba Casino6.79×Travel & Leisure
Blackjack8.17×Games
Maison Margiela10.77×Fashion & Accessoires
Casino3.71×Games
New York Knicks5.45×Sports
Casino games5.89×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Borgata audience
TraitClusterScore
Luxury OrientationPREMIUM1.52
Family OrientationCONSERVATISM1.41
Price SensitivityPREMIUM1.39
TravellingTHRILL1.33
Career OrientationPOWER1.33
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for The Borgata
CountryShare
United States74.2%
Italy7.3%
Canada3.9%

See The Borgata audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does The Borgata have in United States?

The Borgata has an estimated audience of 843,710 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of The Borgata fans?

49.6% of The Borgata fans are female, 50.4% are male, with an average age of 46.4 years.

Which brands do The Borgata fans like most?

The Borgata fans show strongest brand affinity for Mobile gambling (125.49×), Michigan Lottery (23.17×), and Mohegan Sun (39.68×) over the country average.

Where do The Borgata fans live in United States?

The Borgata fans in United States are most concentrated in New Jersey (reach 446,567), New York (reach 238,676), and Pennsylvania (reach 106,157). These three regions account for the largest share of the active audience.

What other brands do The Borgata fans also like?

Beyond The Borgata itself, the audience over-indexes on Michigan Lottery (23.17×), Mohegan Sun (39.68×), PSV Eindhoven (68.13×), and Powerball (7.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Borgata. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.