Rascasse Audience Intelligence

The Borgata Audience in United States

A data profile of the people who buy, follow and care about The Borgata in United States — modelled from more than twelve digital signal sources. The Borgata has an estimated audience of 843,710 people in United States.

#47among Hotel in United States#2475among POI in United States#2012in Travel & Leisure

The average The Borgata fan in United States is 46.4 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, Pennsylvania.

Top brand affinities include Mobile gambling, Michigan Lottery, Mohegan Sun, with strongest over-indexing on Mobile gambling (84.62× the country average).

Demographically, the The Borgata audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Borgata fan in United States is balanced, around 46.4 years old, with strong Family Orientation tendencies and a notable affinity for Mobile gambling.

Category: Travel & Leisure · Type: POI · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Borgata profile in United States.

Audience size
844K
in United States
Gender
49.6%♀
50.4% male
Age
46.4
average years
Country rank
#26511
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Borgata fans

49.6% are female, 50.4% are male, average age 46.4.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for The Borgata audience in United States
MetricValue
Female49.6%
Male50.4%
Average age46.4
Estimated audience size843,710
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the The Borgata audience in United States
Age bracketShare%
16-196%
20-2912%
30-3920%
40-4926%
50+36%
Fig. 04

Worldwide distribution

74.2%

of the worldwide The Borgata audience comes from United States.

Worldwide audience distribution share by country for The Borgata
CountryShare
United States74.2%
Italy7.3%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Borgata audience in United States is strongest.

Fig. 05

Top regions by affinity

The Borgata fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~400K20.65×
02Delaware~10K4.70×
03New York~200K4.51×
04Pennsylvania~100K3.65×
05Maryland~20K1.45×
06Connecticut~8K0.98×
07Vermont~1K0.95×
08Alaska~2K0.94×
09South Dakota~2K0.93×
10North Dakota~2K0.93×
11Rhode Island~2K0.92×
12Montana~2K0.91×
13Washington, District of Columbia~2K0.90×
14West Virginia~3K0.88×
15Idaho~4K0.87×
16New Mexico~4K0.87×
17Hawaii~3K0.87×
18New Hampshire~3K0.87×
19Maine~3K0.87×
20Mississippi~6K0.85×
21Nebraska~4K0.85×
22Arkansas~6K0.84×
23Iowa~6K0.84×
24Kansas~6K0.84×
25Utah~6K0.83×
26Louisiana~9K0.82×
27Oklahoma~8K0.82×
28Alabama~10K0.81×
29Kentucky~9K0.81×
30Oregon~8K0.81×
31Wisconsin~10K0.80×
32Missouri~10K0.79×
33Minnesota~9K0.78×
34Virginia~20K0.77×
35Tennessee~10K0.76×
36South Carolina~10K0.76×
37Nevada~6K0.76×
38Indiana~10K0.75×
39Colorado~10K0.73×
40Washington~10K0.70×
41Arizona~10K0.66×
42Michigan~10K0.65×
43Massachusetts~10K0.64×
44Illinois~20K0.60×
45Georgia~20K0.59×
46Ohio~20K0.59×
47North Carolina~10K0.57×
48Texas~30K0.46×
49Florida~30K0.45×
50California~40K0.39×
Fig. 06

Affinity by region

Affinity by region — The Borgata, United States
0.39×1.00×20.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Borgata audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Borgata audience
#·InterestCategoryAffinity×
01Mobile gamblingGames84.62×
02Mohegan SunTravel & Leisure34.84×
03Maryland Terrapins men's basketballSports25.80×
04Online casinoGames22.24×
05Pennsylvania LotteryGames18.26×
06Flamingo Las VegasTravel & Leisure18.00×
07Dental tourismHealth17.17×
08Michigan LotteryGames16.92×
09Bellagio (resort)Travel & Leisure16.84×
10Online gamblingGames16.52×
11Caesars PalaceTravel & Leisure15.78×
12The Venetian Las VegasTravel & Leisure10.58×
13World SeriesSports7.46×
14Duke Blue Devils men's basketballSports6.63×
15Mega MillionsGames6.48×
16PowerballGames6.25×
17Slot machineGames5.71×
18Casino gamesGames5.64×
19Seattle MarinersSports4.98×
20GamblingGames4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Borgata audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Borgata audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.73×
Career OrientationPOWER1.57×
Price SensitivityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Borgata audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.74×
Pet OwnershipJOY0.76×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Borgata have in United States?

The Borgata has an estimated audience of 843,710 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of The Borgata fans?

49.6% of The Borgata fans are female, 50.4% are male, with an average age of 46.4 years.

03

Which brands do The Borgata fans like most?

The Borgata fans show strongest brand affinity for Mobile gambling (84.62×), Michigan Lottery (16.92×), and Mohegan Sun (34.84×) over the country average.

04

Where do The Borgata fans live in United States?

The Borgata fans in United States are most concentrated in New Jersey (reach ~400K), New York (reach ~200K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Borgata fans also like?

Beyond The Borgata itself, the audience over-indexes on Michigan Lottery (16.92×), Mohegan Sun (34.84×), Powerball (6.25×), and Online gambling (16.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Borgata. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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