Rascasse Audience Intelligence

StarGames Target Market in United States

A data profile of the people who buy, follow and care about StarGames in United States — modelled from more than twelve digital signal sources. StarGames has an estimated audience of 795,129 people in United States.

#2among Casino in United States#2842among Brand in United States#569in Games

The average StarGames fan in United States is 41.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Unibet, Gambling, Online casino, with strongest over-indexing on Unibet (51.01× the country average).

Demographically, the StarGames audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical StarGames fan in United States is more male, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Unibet.

Category: Games · Type: Brand · Subtype: Casino

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the StarGames profile in United States.

Audience size
795K
in United States
Gender
43.2%♀
56.8% male
Age
41.6
average years
Country rank
#27569
Brand in United States
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of StarGames

43.2% are female, 56.8% are male, average age 41.6.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for StarGames audience in United States
MetricValue
Female43.2%
Male56.8%
Average age41.6
Estimated audience size795,129
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the StarGames audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

22.4%

of the worldwide StarGames audience comes from United States.

Worldwide audience distribution share by country for StarGames
CountryShare
Germany64.4%
United States22.4%
Brazil1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the StarGames audience in United States is strongest.

Fig. 05

Top regions by affinity

StarGames customers by region in United States
#RegionReachAffinity×
01Texas~1M16.52×
02Oklahoma~40K2.23×
03Colorado~40K1.90×
04Arkansas~20K1.59×
05Louisiana~20K1.15×
06Montana~4K1.11×
07North Dakota~3K1.06×
08Kansas~10K0.91×
09Wyoming~2K0.91×
10Nebraska~6K0.88×
11Nevada~10K0.84×
12Mississippi~10K0.84×
13Missouri~20K0.83×
14Alaska~2K0.80×
15New Mexico~6K0.78×
16South Dakota~3K0.78×
17Iowa~9K0.77×
18Alabama~10K0.73×
19Utah~9K0.72×
20Tennessee~20K0.70×
21Minnesota~10K0.70×
22Arizona~20K0.69×
23Rhode Island~3K0.69×
24Washington, District of Columbia~3K0.69×
25Illinois~30K0.67×
26Delaware~3K0.67×
27Idaho~5K0.66×
28New Hampshire~4K0.66×
29Kentucky~10K0.64×
30West Virginia~4K0.64×
31Hawaii~4K0.64×
32Maine~3K0.64×
33Massachusetts~20K0.62×
34Wisconsin~10K0.62×
35Florida~60K0.61×
36Indiana~20K0.60×
37New York~50K0.58×
38Pennsylvania~30K0.56×
39California~90K0.55×
40Georgia~20K0.55×
41Washington~20K0.55×
42Connecticut~8K0.55×
43North Carolina~20K0.54×
44Michigan~20K0.53×
45Maryland~10K0.52×
46South Carolina~10K0.52×
47Ohio~20K0.51×
48Virginia~20K0.51×
49New Jersey~20K0.50×
50Oregon~8K0.50×
Fig. 06

Affinity by region

Affinity by region — StarGames, United States
0.50×1.00×16.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the StarGames audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for StarGames audience
#·InterestCategoryAffinity×
01UnibetGames51.01×
02Online casinoGames22.39×
03Mobile gamblingGames12.96×
04Calgary FlamesSports10.53×
05Online gamblingGames8.71×
06Casino gamesGames5.76×
07GamblingGames5.39×
08Online pokerGames5.08×
09Sports bettingGames4.92×
10PokerGames4.10×
11Slot machineGames3.91×
12KFCFood & Beverages3.32×
13Michigan LotteryGames3.20×
14LotteryGames3.15×
15Real propertyHome & Garden1.97×
16CasinoGames1.93×
17PowerballGames1.87×
18Card gamesGames1.87×
19CBS SportsMovies & TV1.85×
20Financial servicesBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the StarGames audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by StarGames audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.43×
Family OrientationCONSERVATISM1.39×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by StarGames audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is StarGames's target market in United States?

StarGames's target market in United States covers an estimated 795,129 people, concentrated in Texas and California.

02

What is the gender split and age of StarGames customers?

43.2% of the StarGames audience are female, 56.8% are male, with an average age of 41.6 years.

03

Which brands do StarGames fans like most?

StarGames fans show strongest brand affinity for Unibet (51.01×), Gambling (5.39×), and Online casino (22.39×) over the country average.

04

Where do StarGames fans live in United States?

StarGames fans in United States are most concentrated in Texas (reach ~1M), California (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do StarGames fans also like?

Beyond StarGames itself, the audience over-indexes on Gambling (5.39×), Online casino (22.39×), Mobile gambling (12.96×), and Casino games (5.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See StarGames audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for StarGames. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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