Rascasse Audience Intelligence

Stake Target Market in United States

A data profile of the people who buy, follow and care about Stake in United States — modelled from more than twelve digital signal sources. Stake has an estimated audience of 4,169,346 people in United States.

#1among Casino in United States#801among Brand in United States#148in Games

The average Stake fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sports betting, Mobile gambling, Online casino, with strongest over-indexing on Sports betting (42.89× the country average).

Demographically, the Stake audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stake fan in United States is balanced, around 39.4 years old, with strong Risk Appetite tendencies and a notable affinity for Sports betting.

Category: Games · Type: Brand · Subtype: Casino

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stake profile in United States.

Audience size
4.2M
in United States
Gender
45.9%♀
54.1% male
Age
39.4
average years
Country rank
#7773
Brand in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stake

45.9% are female, 54.1% are male, average age 39.4.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Stake audience in United States
MetricValue
Female45.9%
Male54.1%
Average age39.4
Estimated audience size4,169,346
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Stake audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Stake audience comes from United States.

Worldwide audience distribution share by country for Stake
CountryShare
Canada13.3%
United States12.2%
India11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stake audience in United States is strongest.

Fig. 05

Top regions by affinity

Stake customers by region in United States
#RegionReachAffinity×
01Nevada~300K6.85×
02Washington~300K3.22×
03Maryland~200K2.41×
04California~1M2.01×
05Oklahoma~80K1.61×
06North Dakota~10K1.46×
07Texas~500K1.40×
08New Mexico~30K1.40×
09South Dakota~10K1.36×
10Indiana~100K1.30×
11Arkansas~50K1.29×
12Florida~400K1.28×
13Oregon~60K1.26×
14Kansas~40K1.25×
15Missouri~90K1.24×
16Iowa~40K1.21×
17Nebraska~30K1.17×
18Utah~40K1.09×
19Mississippi~40K1.09×
20Ohio~100K1.06×
21New Hampshire~20K1.05×
22Illinois~200K1.02×
23Wisconsin~70K1.01×
24Arizona~90K0.99×
25Colorado~70K0.99×
26Minnesota~60K0.97×
27Alabama~60K0.96×
28Wyoming~6K0.95×
29Maine~20K0.94×
30Alaska~9K0.92×
31North Carolina~100K0.90×
32Georgia~100K0.89×
33South Carolina~60K0.85×
34Massachusetts~70K0.84×
35Tennessee~70K0.75×
36Louisiana~40K0.75×
37Virginia~80K0.74×
38Hawaii~10K0.73×
39Montana~8K0.66×
40Rhode Island~9K0.62×
41West Virginia~10K0.60×
42New York~100K0.54×
43New Jersey~60K0.53×
44Connecticut~20K0.53×
45Washington, District of Columbia~7K0.53×
46Pennsylvania~80K0.52×
47Delaware~6K0.46×
48Kentucky~30K0.45×
49Idaho~10K0.43×
50Michigan~40K0.34×
Fig. 06

Affinity by region

Affinity by region — Stake, United States
0.34×1.00×6.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stake audience
#·InterestCategoryAffinity×
01Sports bettingGames42.89×
02UnibetGames32.29×
03Mobile gamblingGames29.10×
04Online casinoGames24.76×
05Online gamblingGames14.51×
06Calgary FlamesSports10.88×
07Manchester City F.C.Sports6.31×
08NeymarSports5.91×
09Casino gamesGames5.67×
10Online pokerGames5.56×
11Michigan LotteryGames4.20×
12Cristiano RonaldoSports3.82×
13GamblingGames3.48×
14KFCFood & Beverages3.38×
15Slot machineGames3.38×
16FC BarcelonaSports2.79×
17Mega MillionsGames2.67×
18PowerballGames2.37×
19Real Madrid C.F.Sports2.33×
20CasinoGames2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stake audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.65×
Career OrientationPOWER1.47×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stake audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Pet OwnershipJOY0.77×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stake's target market in United States?

Stake's target market in United States covers an estimated 4,169,346 people, concentrated in California and Texas.

02

What is the gender split and age of Stake customers?

45.9% of the Stake audience are female, 54.1% are male, with an average age of 39.4 years.

03

Which brands do Stake fans like most?

Stake fans show strongest brand affinity for Sports betting (42.89×), Mobile gambling (29.1×), and Online casino (24.76×) over the country average.

04

Where do Stake fans live in United States?

Stake fans in United States are most concentrated in California (reach ~1M), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Stake fans also like?

Beyond Stake itself, the audience over-indexes on Mobile gambling (29.1×), Online casino (24.76×), Online gambling (14.51×), and Unibet (32.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Casino audiences in United States

See Stake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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