Stake Audience in United States

Stake logo

Stake has an estimated audience of 4,664,192 people in United States. 33.1% are female, 66.9% are male, average age 41.4. Top regions: California, Texas, Washington. Top brand affinities: Keene, New Hampshire, Brookside, Pro-Ject, Noodle (Gorillaz), Historic site.

The average Stake fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Keene, New Hampshire, Brookside, Pro-Ject, with strongest over-indexing on Keene, New Hampshire (338.02× the country average). Demographically, the Stake audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Casino

Demographics of Stake fans

Demographic split for Stake audience in United States
MetricValue
Female33.1%
Male66.9%
Average age41.4
Estimated audience size4,664,192

Audience persona

The typical Stake fan in United States is more male, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Stake in United States
RegionReachAffinity
California1,262,7642.46×
Texas430,1601.07×
Washington341,0003.64×
Nevada330,0957.32×
Florida320,6231.02×
Maryland213,1842.66×
New York147,0500.56×
Illinois134,6480.87×
Ohio123,5600.86×
Georgia111,5010.78×
Pennsylvania95,5680.61×
North Carolina94,9370.68×
Indiana88,5711.04×
Arizona80,8640.85×
Missouri73,4500.98×
Virginia73,2580.64×
New Jersey71,2620.6×
Tennessee68,2050.73×
Massachusetts68,2000.74×
Oklahoma60,1231.16×
Colorado58,3410.79×
Wisconsin57,2010.82×
Oregon53,6681×
Minnesota52,7450.79×
Louisiana50,9640.85×
Alabama44,7640.69×
South Carolina44,0500.63×
Michigan40,5500.33×
Arkansas37,7250.98×
Utah34,9990.84×
Iowa34,1560.89×
Mississippi31,8050.83×
Kansas31,2480.85×
Connecticut27,7190.59×
Kentucky23,7580.41×
New Mexico20,4950.88×
Nebraska18,6820.8×
West Virginia13,7770.63×
New Hampshire13,1350.71×
Maine12,1600.73×
Hawaii11,2630.56×
North Dakota10,7951.13×
Rhode Island9,5730.64×
Montana9,3750.72×
Idaho7,7540.33×
Washington, District of Columbia7,6820.55×
South Dakota7,5440.7×
Alaska6,0750.61×
Delaware5,7260.44×
Wyoming5,1120.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stake audience
BrandAffinityCategory
Keene, New Hampshire338.02×Travel & Leisure
Brookside53.1×Movies & TV
Pro-Ject8.48×Music & Radio
Noodle (Gorillaz)6.27×Music & Radio
Historic site6.95×Arts & Culture
Grinch5.26×Movies & TV
Product design2.29×Business & Career
Vocal harmony5.08×Music & Radio
Dana Carvey9.11×Movies & TV
Israel2.04×Travel & Leisure
Cherish (group)9.33×Music & Radio
TV Fanatic9.06×Movies & TV
Grace Slick7.25×Music & Radio
Bank account1.91×Business & Career
Hebe4.44×Home & Garden
Rajasthan11.07×Travel & Leisure
INQUIRER.net8.39×News
Elsword9.62×Games
Sears2.39×Shopping
Warning sign6.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stake audience
TraitClusterScore
Risk AppetiteTHRILL1.7
LGBTQ+ IdentityOPEN1.4
Family OrientationCONSERVATISM1.26
Luxury OrientationPREMIUM1.21
Early Adopter MentalityPOWER1.18
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Stake
CountryShare
United States14.2%
Canada13.1%
India12.5%

See Stake audiences in other countries

More Casino audiences in United States

Frequently asked questions

How many fans does Stake have in United States?

Stake has an estimated audience of 4,664,192 people in United States, concentrated in California and Texas.

What is the gender split and age of Stake fans?

33.1% of Stake fans are female, 66.9% are male, with an average age of 41.4 years.

Which brands do Stake fans like most?

Stake fans show strongest brand affinity for Keene, New Hampshire (338.02×), Brookside (53.1×), and Pro-Ject (8.48×) over the country average.

Where do Stake fans live in United States?

Stake fans in United States are most concentrated in California (reach 1,262,764), Texas (reach 430,160), and Washington (reach 341,000). These three regions account for the largest share of the active audience.

What other brands do Stake fans also like?

Beyond Stake itself, the audience over-indexes on Brookside (53.1×), Pro-Ject (8.48×), Noodle (Gorillaz) (6.27×), and Historic site (6.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.