A data profile of the people who buy, follow and care about Stake in Canada — modelled from more than twelve digital signal sources. Stake has an estimated audience of 4,529,668 people in Canada.
The average Stake fan in Canada is 40.9 years old, more male, and lives primarily in Quebec.
The audience is concentrated in Quebec, British Columbia, Alberta.
Top brand affinities include Unibet, Ice Hockey World Championships, Casino games, with strongest over-indexing on Unibet (36.1× the country average).
Demographically, the Stake audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Stake fan in Canada is more male, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Unibet.
The key figures that characterise the Stake profile in Canada.
36.1% are female, 63.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 40.9 |
| Estimated audience size | 4,529,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Stake audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 13.3% |
| United States | 12.2% |
| India | 11.5% |
Where the Stake audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saskatchewan | ~200K | 1.31× | |
| 02 | Manitoba | ~200K | 1.22× | |
| 03 | Prince Edward Island | ~30K | 1.19× | |
| 04 | British Columbia | ~700K | 1.12× | |
| 05 | Alberta | ~600K | 1.12× | |
| 06 | Nova Scotia | ~100K | 1.08× | |
| 07 | Newfoundland and Labrador | ~70K | 1.07× | |
| 08 | New Brunswick | ~90K | 0.93× | |
| 09 | Quebec | ~800K | 0.76× | |
| 10 | Ontario | ~300K | 0.17× |
The strongest cross-interests of the Stake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unibet | Games | 36.10× | ||
| 02 | Louis C.K. | Movies & TV | 10.93× | ||
| 03 | Online casino | Games | 8.71× | ||
| 04 | Casino games | Games | 8.08× | ||
| 05 | Aaron Rodgers | Sports | 6.33× | ||
| 06 | Brock Lesnar | Sports | 4.07× | ||
| 07 | MoneyGram | Business & Career | 3.69× | ||
| 08 | Retail banking | Business & Career | 3.63× | ||
| 09 | Connor McDavid | Sports | 3.11× | ||
| 10 | Sidney Crosby | Sports | 2.92× | ||
| 11 | Online banking | Business & Career | 2.92× | ||
| 12 | Western Union | Business & Career | 2.65× | ||
| 13 | Wendy's | Food & Beverages | 2.12× | ||
| 14 | Tabloid (newspaper format) | Literature | 2.02× | ||
| 15 | Credit (finance) | Business & Career | 2.01× | ||
| 16 | Ice Hockey World Championships | Sports | 1.79× | ||
| 17 | KFC | Food & Beverages | 1.79× | ||
| 18 | Casino | Games | 1.72× | ||
| 19 | Scotiabank | Business & Career | 1.53× | ||
| 20 | Domino's Pizza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Design Affinity | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.70× |
Stake's target market in Canada covers an estimated 4,529,668 people, concentrated in Quebec and British Columbia.
36.1% of the Stake audience are female, 63.9% are male, with an average age of 40.9 years.
Stake fans show strongest brand affinity for Unibet (36.1×), Ice Hockey World Championships (1.79×), and Casino games (8.08×) over the country average.
Stake fans in Canada are most concentrated in Quebec (reach ~800K), British Columbia (reach ~700K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Stake itself, the audience over-indexes on Ice Hockey World Championships (1.79×), Casino games (8.08×), Online casino (8.71×), and Aaron Rodgers (6.33×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Stake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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