Stake Audience in Canada
Stake has an estimated audience of 4,296,120 people in Canada. 36.1% are female, 63.9% are male, average age 40.9. Top regions: Quebec, British Columbia, Alberta. Top brand affinities: Unibet, Ice Hockey World Championships, Casino games, Aaron Rodgers, Online casino.
The average Stake fan in Canada is 40.9 years old, more male, and lives primarily in Quebec. The audience is concentrated in Quebec, British Columbia, Alberta. Top brand affinities include Unibet, Ice Hockey World Championships, Casino games, with strongest over-indexing on Unibet (36.1× the country average). Demographically, the Stake audience skews more male with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Casino
Demographics of Stake fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 40.9 |
| Estimated audience size | 4,296,120 |
Audience persona
The typical Stake fan in Canada is more male, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Unibet.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 783,837 | 0.76× |
| British Columbia | 721,543 | 1.12× |
| Alberta | 592,211 | 1.12× |
| Ontario | 314,719 | 0.17× |
| Manitoba | 196,565 | 1.22× |
| Saskatchewan | 178,664 | 1.31× |
| Nova Scotia | 138,637 | 1.08× |
| New Brunswick | 92,708 | 0.93× |
| Newfoundland and Labrador | 70,251 | 1.07× |
| Prince Edward Island | 25,158 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unibet | 36.1× | Games |
| Ice Hockey World Championships | 1.79× | Sports |
| Casino games | 8.08× | Games |
| Aaron Rodgers | 6.33× | Sports |
| Online casino | 8.71× | Games |
| Connor McDavid | 3.11× | Sports |
| Sidney Crosby | 2.92× | Sports |
| Retail banking | 3.63× | Business & Career |
| Online banking | 2.92× | Business & Career |
| Louis C.K. | 10.93× | Movies & TV |
| Western Union | 2.65× | Business & Career |
| KFC | 1.79× | Food & Beverages |
| Scotiabank | 1.53× | Business & Career |
| Credit (finance) | 2.01× | Business & Career |
| MoneyGram | 3.69× | Business & Career |
| Casino | 1.72× | Games |
| Tabloid (newspaper format) | 2.02× | Literature |
| Brock Lesnar | 4.07× | Sports |
| Bank account | 2.82× | Business & Career |
| Vehicle insurance | 1.97× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.88 |
| Quality Awareness | PREMIUM | 1.24 |
| Convenience Orientation | PREMIUM | 1.22 |
| Need for Security | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.15 |
| Urban Lifestyle | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| Canada | 12.7% |
| India | 11.6% |
See Stake audiences in other countries
More Casino audiences in Canada
- PlayNow.com (5,870,809)
- Pragmatic Play (89,683)
- myVEGAS (60,517)
- Hollywood Casino at Charles Town Races (43,363)
- StarGames (36,082)
Frequently asked questions
How many fans does Stake have in Canada?
Stake has an estimated audience of 4,296,120 people in Canada, concentrated in Quebec and British Columbia.
What is the gender split and age of Stake fans?
36.1% of Stake fans are female, 63.9% are male, with an average age of 40.9 years.
Which brands do Stake fans like most?
Stake fans show strongest brand affinity for Unibet (36.1×), Ice Hockey World Championships (1.79×), and Casino games (8.08×) over the country average.
Where do Stake fans live in Canada?
Stake fans in Canada are most concentrated in Quebec (reach 783,837), British Columbia (reach 721,543), and Alberta (reach 592,211). These three regions account for the largest share of the active audience.
What other brands do Stake fans also like?
Beyond Stake itself, the audience over-indexes on Ice Hockey World Championships (1.79×), Casino games (8.08×), Aaron Rodgers (6.33×), and Online casino (8.71×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Stake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.