A data profile of the people who buy, follow and care about KFC in Canada — modelled from more than twelve digital signal sources. KFC has an estimated audience of 5,752,374 people in Canada.
The average KFC fan in Canada is 37.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Pizza Pizza, Wendy's, Stephen Colbert, with strongest over-indexing on Pizza Pizza (4.28× the country average).
Demographically, the KFC audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical KFC fan in Canada is balanced, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Pizza Pizza.
The key figures that characterise the KFC profile in Canada.
48.9% are female, 51.1% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 37.6 |
| Estimated audience size | 5,752,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide KFC audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
Where the KFC audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~900K | 1.34× | |
| 02 | Ontario | ~3M | 1.33× | |
| 03 | Manitoba | ~300K | 1.18× | |
| 04 | Saskatchewan | ~200K | 1.17× | |
| 05 | Nova Scotia | ~200K | 1.01× | |
| 06 | Newfoundland and Labrador | ~80K | 0.96× | |
| 07 | British Columbia | ~800K | 0.92× | |
| 08 | New Brunswick | ~100K | 0.90× | |
| 09 | Prince Edward Island | ~20K | 0.79× | |
| 10 | Quebec | ~600K | 0.42× |
The strongest cross-interests of the KFC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stephen Colbert | Movies & TV | 6.75× | ||
| 02 | Julia Roberts | Movies & TV | 5.03× | ||
| 03 | Pizza Pizza | Food & Beverages | 4.28× | ||
| 04 | Wendy's | Food & Beverages | 3.54× | ||
| 05 | Little Caesars | Food & Beverages | 3.18× | ||
| 06 | Party City | Kids & Family | 2.95× | ||
| 07 | Burger King | Food & Beverages | 2.72× | ||
| 08 | Chick-fil-A | Food & Beverages | 2.67× | ||
| 09 | Pizza Hut | Food & Beverages | 2.58× | ||
| 10 | Domino's Pizza | Food & Beverages | 2.51× | ||
| 11 | Boston Pizza | Food & Beverages | 2.39× | ||
| 12 | Save-On-Foods | Food & Beverages | 2.26× | ||
| 13 | McDonald's | Food & Beverages | 2.13× | ||
| 14 | Home Hardware | Home & Garden | 2.01× | ||
| 15 | TD Canada Trust | Business & Career | 1.95× | ||
| 16 | Toronto-Dominion Bank | Business & Career | 1.86× | ||
| 17 | Subway | Food & Beverages | 1.75× | ||
| 18 | Starbucks | Food & Beverages | 1.68× | ||
| 19 | Staples (Canada) | Business & Career | 1.65× | ||
| 20 | Sportsnet | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.88× | |
| Patriotism | CONSERVATISM | 1.88× | |
| Travelling | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.98× | |
| Urban Lifestyle | OPEN | 1.02× | |
| Need for Security | CONSERVATISM | 1.04× |
KFC's target market in Canada covers an estimated 5,752,374 people, concentrated in Ontario and Alberta.
48.9% of the KFC audience are female, 51.1% are male, with an average age of 37.6 years.
KFC fans show strongest brand affinity for Pizza Pizza (4.28×), Wendy's (3.54×), and Stephen Colbert (6.75×) over the country average.
KFC fans in Canada are most concentrated in Ontario (reach ~3M), Alberta (reach ~900K), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond KFC itself, the audience over-indexes on Wendy's (3.54×), Stephen Colbert (6.75×), Burger King (2.72×), and Pizza Hut (2.58×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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