KFC Audience in Canada
KFC has an estimated audience of 5,687,525 people in Canada. 48.9% are female, 51.1% are male, average age 37.6. Top regions: Ontario, Alberta, British Columbia. Top brand affinities: Pizza Pizza, Pizza Hut, Stephen Colbert, Burger King, Boston Pizza.
The average KFC fan in Canada is 37.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Alberta, British Columbia. Top brand affinities include Pizza Pizza, Pizza Hut, Stephen Colbert, with strongest over-indexing on Pizza Pizza (4.28× the country average). Demographically, the KFC audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of KFC fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 37.6 |
| Estimated audience size | 5,687,525 |
Audience persona
The typical KFC fan in Canada is balanced, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Pizza Pizza.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,159,801 | 1.33× |
| Alberta | 942,942 | 1.34× |
| British Columbia | 783,133 | 0.92× |
| Quebec | 568,350 | 0.42× |
| Manitoba | 250,662 | 1.18× |
| Saskatchewan | 210,866 | 1.17× |
| Nova Scotia | 171,690 | 1.01× |
| New Brunswick | 118,113 | 0.9× |
| Newfoundland and Labrador | 82,950 | 0.96× |
| Prince Edward Island | 21,997 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pizza Pizza | 4.28× | Food & Beverages |
| Pizza Hut | 2.58× | Food & Beverages |
| Stephen Colbert | 6.75× | Movies & TV |
| Burger King | 2.72× | Food & Beverages |
| Boston Pizza | 2.39× | Food & Beverages |
| Save-On-Foods | 2.26× | Food & Beverages |
| Home Hardware | 2.01× | Home & Garden |
| Sportsnet | 1.59× | Sports |
| Julia Roberts | 5.03× | Movies & TV |
| Chick-fil-A | 2.67× | Food & Beverages |
| TD Canada Trust | 1.95× | Business & Career |
| Little Caesars | 3.18× | Food & Beverages |
| Toronto-Dominion Bank | 1.86× | Business & Career |
| Party City | 2.95× | Kids & Family |
| Starbucks | 1.68× | Food & Beverages |
| Subway | 1.75× | Food & Beverages |
| Staples (Canada) | 1.65× | Business & Career |
| Best Buy | 1.58× | Shopping |
| Dairy Queen | 2.08× | Food & Beverages |
| Sport Chek | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.88 |
| Patriotism | CONSERVATISM | 1.88 |
| Travelling | THRILL | 1.25 |
| Family Orientation | CONSERVATISM | 1.13 |
| Early Adopter Mentality | POWER | 1.11 |
| Career Orientation | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| United Kingdom | 5.9% |
| Japan | 4.1% |
See KFC audiences in other countries
More Fast food restaurants audiences in Canada
- Pizza Hut (6,328,003)
- Subway (6,056,762)
- Burger King (5,556,726)
- Taco Bell (2,918,240)
- Five Guys (2,192,294)
Frequently asked questions
How many fans does KFC have in Canada?
KFC has an estimated audience of 5,687,525 people in Canada, concentrated in Ontario and Alberta.
What is the gender split and age of KFC fans?
48.9% of KFC fans are female, 51.1% are male, with an average age of 37.6 years.
Which brands do KFC fans like most?
KFC fans show strongest brand affinity for Pizza Pizza (4.28×), Pizza Hut (2.58×), and Stephen Colbert (6.75×) over the country average.
Where do KFC fans live in Canada?
KFC fans in Canada are most concentrated in Ontario (reach 3,159,801), Alberta (reach 942,942), and British Columbia (reach 783,133). These three regions account for the largest share of the active audience.
What other brands do KFC fans also like?
Beyond KFC itself, the audience over-indexes on Pizza Hut (2.58×), Stephen Colbert (6.75×), Burger King (2.72×), and Boston Pizza (2.39×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.