PlayNow.com Audience in Canada
PlayNow.com has an estimated audience of 5,870,809 people in Canada. 39.7% are female, 60.3% are male, average age 43.0. Top regions: British Columbia, Manitoba, Saskatchewan. Top brand affinities: Lottery, Ice Hockey World Championships, Vehicle insurance, Sports betting, NHL.
The average PlayNow.com fan in Canada is 43.0 years old, more male, and lives primarily in British Columbia. The audience is concentrated in British Columbia, Manitoba, Saskatchewan. Top brand affinities include Lottery, Ice Hockey World Championships, Vehicle insurance, with strongest over-indexing on Lottery (7.79× the country average). Demographically, the PlayNow.com audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine · Subtype: Casino
Demographics of PlayNow.com fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 43.0 |
| Estimated audience size | 5,870,809 |
Audience persona
The typical PlayNow.com fan in Canada is more male, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lottery.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| British Columbia | 3,300,842 | 3.76× |
| Manitoba | 1,125,000 | 5.18× |
| Saskatchewan | 184,538 | 0.99× |
| Quebec | 171,861 | 0.12× |
| Nova Scotia | 99,626 | 0.57× |
| New Brunswick | 88,687 | 0.65× |
| Ontario | 79,223 | 0.03× |
| Newfoundland and Labrador | 67,217 | 0.75× |
| Alberta | 43,278 | 0.06× |
| Prince Edward Island | 25,542 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lottery | 7.79× | Games |
| Ice Hockey World Championships | 1.84× | Sports |
| Vehicle insurance | 5.18× | Cars & Mobility |
| Sports betting | 6.05× | Games |
| NHL | 1.82× | Sports |
| Brooklyn Nets | 5.76× | Sports |
| Subway | 2.26× | Food & Beverages |
| Barbecue | 1.96× | Food & Beverages |
| Debit card | 4.5× | Business & Career |
| Pizza Hut | 2.14× | Food & Beverages |
| Golf | 1.77× | Sports |
| 1.92× | Internet & Social Media | |
| Tabloid (newspaper format) | 3.27× | Literature |
| Religion | 1.77× | Business & Career |
| Vancouver Canucks | 2.16× | Sports |
| NFL | 1.63× | Sports |
| Mortgage loans | 1.81× | Business & Career |
| FedEx | 2.66× | Business & Career |
| 1.91× | Internet & Social Media | |
| MasterCard | 4.28× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.02 |
| Spirituality | BALANCE | 1.77 |
| Career Orientation | POWER | 1.56 |
| Family Orientation | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.35 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 77.8% |
| Poland | 15.0% |
| Germany | 1.4% |
See PlayNow.com audiences in other countries
More Casino audiences in Canada
- Stake (4,296,120)
- Pragmatic Play (89,683)
- myVEGAS (60,517)
- Hollywood Casino at Charles Town Races (43,363)
- StarGames (36,082)
Frequently asked questions
How many fans does PlayNow.com have in Canada?
PlayNow.com has an estimated audience of 5,870,809 people in Canada, concentrated in British Columbia and Manitoba.
What is the gender split and age of PlayNow.com fans?
39.7% of PlayNow.com fans are female, 60.3% are male, with an average age of 43.0 years.
Which brands do PlayNow.com fans like most?
PlayNow.com fans show strongest brand affinity for Lottery (7.79×), Ice Hockey World Championships (1.84×), and Vehicle insurance (5.18×) over the country average.
Where do PlayNow.com fans live in Canada?
PlayNow.com fans in Canada are most concentrated in British Columbia (reach 3,300,842), Manitoba (reach 1,125,000), and Saskatchewan (reach 184,538). These three regions account for the largest share of the active audience.
What other brands do PlayNow.com fans also like?
Beyond PlayNow.com itself, the audience over-indexes on Ice Hockey World Championships (1.84×), Vehicle insurance (5.18×), Sports betting (6.05×), and NHL (1.82×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for PlayNow.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.