A data profile of the people who buy, follow and care about Pizza Hut in Canada — modelled from more than twelve digital signal sources. Pizza Hut has an estimated audience of 6,328,003 people in Canada.
The average Pizza Hut fan in Canada is 36.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Tim Horton, Domino's Pizza, Little Caesars, with strongest over-indexing on Tim Horton (1.5× the country average).
Demographically, the Pizza Hut audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Individualism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Pizza Hut fan in Canada is balanced, around 36.9 years old, with strong Individualism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Pizza Hut profile in Canada.
52.5% are female, 47.5% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.9 |
| Estimated audience size | 6,328,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Pizza Hut audience comes from Canada.
| Country | Share |
|---|---|
| United States | 44.0% |
| Canada | 4.8% |
| United Kingdom | 4.2% |
Where the Pizza Hut audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~1M | 1.39× | |
| 02 | Ontario | ~3.5M | 1.38× | |
| 03 | British Columbia | ~1.5M | 1.32× | |
| 04 | Manitoba | ~300K | 1.09× | |
| 05 | Saskatchewan | ~200K | 1.04× | |
| 06 | Prince Edward Island | ~30K | 0.90× | |
| 07 | Quebec | ~1M | 0.79× | |
| 08 | Nova Scotia | ~100K | 0.72× | |
| 09 | Newfoundland and Labrador | ~40K | 0.38× |
The strongest cross-interests of the Pizza Hut audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yum! Brands | Food & Beverages | 8.36× | ||
| 02 | Little Caesars | Food & Beverages | 6.21× | ||
| 03 | Buy one, get one free | Shopping | 5.31× | ||
| 04 | Domino's Pizza | Food & Beverages | 4.77× | ||
| 05 | Pizza Pizza | Food & Beverages | 3.31× | ||
| 06 | Taco Bell | Food & Beverages | 2.90× | ||
| 07 | KFC | Food & Beverages | 2.81× | ||
| 08 | Pizza | Food & Beverages | 2.53× | ||
| 09 | Popeyes Louisiana Kitchen | Food & Beverages | 2.51× | ||
| 10 | Dairy Queen | Food & Beverages | 2.42× | ||
| 11 | Circle K | Shopping | 2.22× | ||
| 12 | Boston Pizza | Food & Beverages | 2.17× | ||
| 13 | PlayNow.com | Games | 2.14× | ||
| 14 | Wendy's | Food & Beverages | 2.03× | ||
| 15 | Burger King | Food & Beverages | 2.03× | ||
| 16 | Save-On-Foods | Food & Beverages | 2.02× | ||
| 17 | Subway | Food & Beverages | 1.89× | ||
| 18 | McDonald's | Food & Beverages | 1.82× | ||
| 19 | Old Navy | Fashion & Accessoires | 1.71× | ||
| 20 | Tim Horton | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.63× | |
| Sports Activity | POWER | 1.34× | |
| Travelling | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Urban Lifestyle | OPEN | 0.93× | |
| Social Media Usage | JOY | 0.99× |
Pizza Hut's target market in Canada covers an estimated 6,328,003 people, concentrated in Ontario and British Columbia.
52.5% of the Pizza Hut audience are female, 47.5% are male, with an average age of 36.9 years.
Pizza Hut fans show strongest brand affinity for Tim Horton (1.5×), Domino's Pizza (4.77×), and Little Caesars (6.21×) over the country average.
Pizza Hut fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Pizza Hut itself, the audience over-indexes on Domino's Pizza (4.77×), Little Caesars (6.21×), Pizza Pizza (3.31×), and KFC (2.81×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Pizza Hut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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