Pizza Hut Audience in Canada
Pizza Hut has an estimated audience of 6,328,003 people in Canada. 52.5% are female, 47.5% are male, average age 36.9. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Tim Horton, Little Caesars, Pizza Pizza, KFC, Pizza.
The average Pizza Hut fan in Canada is 36.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Tim Horton, Little Caesars, Pizza Pizza, with strongest over-indexing on Tim Horton (1.5× the country average). Demographically, the Pizza Hut audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Pizza Hut fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.9 |
| Estimated audience size | 6,328,003 |
Audience persona
The typical Pizza Hut fan in Canada is balanced, around 36.9 years old, with strong Individualism tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,647,397 | 1.38× |
| British Columbia | 1,250,875 | 1.32× |
| Quebec | 1,197,395 | 0.79× |
| Alberta | 1,088,164 | 1.39× |
| Manitoba | 258,687 | 1.09× |
| Saskatchewan | 208,678 | 1.04× |
| Nova Scotia | 136,387 | 0.72× |
| Newfoundland and Labrador | 36,256 | 0.38× |
| Prince Edward Island | 28,000 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.5× | Sports |
| Little Caesars | 6.21× | Food & Beverages |
| Pizza Pizza | 3.31× | Food & Beverages |
| KFC | 2.81× | Food & Beverages |
| Pizza | 2.53× | Food & Beverages |
| Yum! Brands | 8.36× | Food & Beverages |
| Buy one, get one free | 5.31× | Shopping |
| Boston Pizza | 2.17× | Food & Beverages |
| PlayNow.com | 2.14× | Games |
| Save-On-Foods | 2.02× | Food & Beverages |
| Taco Bell | 2.9× | Food & Beverages |
| Dairy Queen | 2.42× | Food & Beverages |
| Burger King | 2.03× | Food & Beverages |
| Subway | 1.89× | Food & Beverages |
| Circle K | 2.22× | Shopping |
| Old Navy | 1.71× | Fashion & Accessoires |
| Winnipeg Jets | 1.83× | Sports |
| Chick-fil-A | 2.38× | Food & Beverages |
| Sport Chek | 1.66× | Shopping |
| Shoppers Drug Mart | 1.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.63 |
| Sports Activity | POWER | 1.34 |
| Travelling | THRILL | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
| Need for Security | CONSERVATISM | 1.24 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| Canada | 4.9% |
| United Kingdom | 4.4% |
See Pizza Hut audiences in other countries
More Fast food restaurants audiences in Canada
- Subway (6,056,762)
- KFC (5,687,525)
- Burger King (5,556,726)
- Taco Bell (2,918,240)
- Five Guys (2,192,294)
Frequently asked questions
How many fans does Pizza Hut have in Canada?
Pizza Hut has an estimated audience of 6,328,003 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Pizza Hut fans?
52.5% of Pizza Hut fans are female, 47.5% are male, with an average age of 36.9 years.
Which brands do Pizza Hut fans like most?
Pizza Hut fans show strongest brand affinity for Tim Horton (1.5×), Little Caesars (6.21×), and Pizza Pizza (3.31×) over the country average.
Where do Pizza Hut fans live in Canada?
Pizza Hut fans in Canada are most concentrated in Ontario (reach 3,647,397), British Columbia (reach 1,250,875), and Quebec (reach 1,197,395). These three regions account for the largest share of the active audience.
What other brands do Pizza Hut fans also like?
Beyond Pizza Hut itself, the audience over-indexes on Little Caesars (6.21×), Pizza Pizza (3.31×), KFC (2.81×), and Pizza (2.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Pizza Hut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.