A data profile of the people who buy, follow and care about McDonald's in Canada — modelled from more than twelve digital signal sources. McDonald's has an estimated audience of 6,888,245 people in Canada.
The average McDonald's fan in Canada is 37.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Tim Horton, Burger King, Wendy's, with strongest over-indexing on Tim Horton (2.0× the country average).
Demographically, the McDonald's audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Individualism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical McDonald's fan in Canada is balanced, around 37.9 years old, with strong Individualism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the McDonald's profile in Canada.
51.5% are female, 48.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.9 |
| Estimated audience size | 6,888,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide McDonald's audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.2% |
| Italy | 4.8% |
| Germany | 4.7% |
Where the McDonald's audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~600K | 1.59× | |
| 02 | Ontario | ~900K | 1.35× | |
| 03 | British Columbia | ~300K | 1.21× | |
| 04 | Alberta | ~200K | 1.19× | |
| 05 | Nova Scotia | ~50K | 0.97× | |
| 06 | New Brunswick | ~40K | 0.93× | |
| 07 | Manitoba | ~50K | 0.87× | |
| 08 | Saskatchewan | ~40K | 0.75× | |
| 09 | Newfoundland and Labrador | ~20K | 0.62× | |
| 10 | Prince Edward Island | ~4K | 0.53× |
The strongest cross-interests of the McDonald's audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chipotle Mexican Grill | Food & Beverages | 4.07× | ||
| 02 | Burger King | Food & Beverages | 3.44× | ||
| 03 | Wendy's | Food & Beverages | 3.13× | ||
| 04 | Chick-fil-A | Food & Beverages | 2.55× | ||
| 05 | KFC | Food & Beverages | 2.37× | ||
| 06 | Starbucks | Food & Beverages | 2.06× | ||
| 07 | Popeyes Louisiana Kitchen | Food & Beverages | 2.04× | ||
| 08 | Tim Horton | Sports | 2.00× | ||
| 09 | Dollarama | Shopping | 1.92× | ||
| 10 | Domino's Pizza | Food & Beverages | 1.92× | ||
| 11 | PlayNow.com | Games | 1.88× | ||
| 12 | Walmart | Shopping | 1.78× | ||
| 13 | Pizza Hut | Food & Beverages | 1.73× | ||
| 14 | Subway | Food & Beverages | 1.66× | ||
| 15 | Loto-Québec | Games | 1.65× | ||
| 16 | Pizza Pizza | Food & Beverages | 1.62× | ||
| 17 | Boston Pizza | Food & Beverages | 1.56× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | Education | Business & Career | 1.54× | ||
| 20 | NHL (video game series) | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.21× | |
| Sports Activity | POWER | 1.72× | |
| Career Orientation | POWER | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Spirituality | BALANCE | 1.06× |
McDonald's's target market in Canada covers an estimated 6,888,245 people, concentrated in Ontario and Quebec.
51.5% of the McDonald's audience are female, 48.5% are male, with an average age of 37.9 years.
McDonald's fans show strongest brand affinity for Tim Horton (2.0×), Burger King (3.44×), and Wendy's (3.13×) over the country average.
McDonald's fans in Canada are most concentrated in Ontario (reach ~900K), Quebec (reach ~600K), and British Columbia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond McDonald's itself, the audience over-indexes on Burger King (3.44×), Wendy's (3.13×), Chipotle Mexican Grill (4.07×), and KFC (2.37×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for McDonald's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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