Rascasse Audience Intelligence

Online poker Audience in United States

A data profile of the people who buy, follow and care about Online poker in United States — modelled from more than twelve digital signal sources. Online poker has an estimated audience of 10,912,431 people in United States.

#30among Gaming genre in United States#2128among Topic in United States#69in Games

The average Online poker fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casino games, Online games, Massively multiplayer online games, with strongest over-indexing on Casino games (6.35× the country average).

Demographically, the Online poker audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online poker fan in United States is balanced, around 42.8 years old, with strong Creativity tendencies and a notable affinity for Casino games.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online poker profile in United States.

Audience size
10.9M
in United States
Gender
45.8%♀
54.2% male
Age
42.8
average years
Country rank
#3282
Topic in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online poker fans

45.8% are female, 54.2% are male, average age 42.8.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Online poker audience in United States
MetricValue
Female45.8%
Male54.2%
Average age42.8
Estimated audience size10,912,431
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Online poker audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4922%
50+28%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Online poker audience comes from United States.

Worldwide audience distribution share by country for Online poker
CountryShare
United States10.0%
India10.0%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online poker audience in United States is strongest.

Fig. 05

Top regions by affinity

Online poker fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~200K1.42×
02Massachusetts~300K1.30×
03Vermont~20K1.30×
04North Dakota~30K1.29×
05Kansas~100K1.25×
06New Hampshire~50K1.23×
07Rhode Island~40K1.23×
08Indiana~200K1.22×
09Nevada~100K1.15×
10Maine~40K1.14×
11Arkansas~100K1.13×
12Washington, District of Columbia~40K1.12×
13South Dakota~30K1.11×
14Iowa~100K1.10×
15Kentucky~100K1.07×
16Virginia~300K1.06×
17Wisconsin~200K1.06×
18Illinois~400K1.04×
19New Jersey~300K1.04×
20Colorado~200K1.04×
21Minnesota~200K1.03×
22Ohio~300K1.02×
23Nebraska~60K1.02×
24Missouri~200K0.99×
25Oklahoma~100K0.99×
26California~1M0.98×
27New York~600K0.98×
28Arizona~200K0.98×
29Montana~30K0.98×
30Alaska~20K0.97×
31Maryland~200K0.96×
32Florida~700K0.95×
33Oregon~100K0.95×
34Pennsylvania~300K0.93×
35North Carolina~300K0.92×
36Washington~200K0.89×
37South Carolina~100K0.88×
38West Virginia~40K0.88×
39Alabama~100K0.86×
40Louisiana~100K0.86×
41Utah~80K0.85×
42Hawaii~40K0.85×
43Texas~800K0.84×
44Michigan~200K0.84×
45Georgia~300K0.83×
46Mississippi~70K0.81×
47Idaho~40K0.81×
48New Mexico~40K0.80×
49Delaware~20K0.80×
50Tennessee~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Online poker, United States
0.78×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online poker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online poker audience
#·InterestCategoryAffinity×
01Casino gamesGames6.35×
02Massively multiplayer online gamesGames5.05×
03Word gamesGames4.99×
04Simulation gamesGames4.76×
05Massively multiplayer online role-playing gamesGames4.35×
06Michigan LotteryGames4.20×
07Strategy gamesGames4.08×
08Bollywood moviesMovies & TV3.85×
09Card gamesGames3.44×
10Puzzle video gamesGames3.40×
11Board gamesGames3.29×
12Online gamesGames3.08×
13CrazyGamesGames3.08×
14Anime moviesMovies & TV2.57×
15Dick Van DykeMovies & TV2.57×
16First-person shooter gamesGames2.11×
17Thriller moviesMovies & TV2.05×
18Documentary moviesMovies & TV1.87×
19Rhythm and blues musicMusic & Radio1.83×
20CouponsShopping1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online poker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online poker audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.37×
ExtroversionTHRILL1.37×
Price SensitivityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online poker audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Design AffinityPREMIUM0.87×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online poker have in United States?

Online poker has an estimated audience of 10,912,431 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Online poker fans?

45.8% of Online poker fans are female, 54.2% are male, with an average age of 42.8 years.

03

Which brands do Online poker fans like most?

Online poker fans show strongest brand affinity for Casino games (6.35×), Online games (3.08×), and Massively multiplayer online games (5.05×) over the country average.

04

Where do Online poker fans live in United States?

Online poker fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Online poker fans also like?

Beyond Online poker itself, the audience over-indexes on Online games (3.08×), Massively multiplayer online games (5.05×), Card games (3.44×), and Massively multiplayer online role-playing games (4.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Online poker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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