Online poker Audience in United States

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Online poker has an estimated audience of 10,912,431 people in United States. 45.8% are female, 54.2% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Casino games, Online games, Massively multiplayer online games, Card games, Massively multiplayer online role-playing games.

The average Online poker fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casino games, Online games, Massively multiplayer online games, with strongest over-indexing on Casino games (6.35× the country average). Demographically, the Online poker audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Online poker fans

Demographic split for Online poker audience in United States
MetricValue
Female45.8%
Male54.2%
Average age42.8
Estimated audience size10,912,431

Audience persona

The typical Online poker fan in United States is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Casino games.

Top regions in United States

Top regions ranked by reach for Online poker in United States
RegionReachAffinity
California1,286,1431.07×
Texas774,6530.83×
Florida704,9220.95×
New York650,1181.07×
Illinois376,4141.04×
Pennsylvania369,3751.01×
New Jersey329,2221.19×
Ohio324,7090.97×
Massachusetts306,4191.43×
Virginia294,8741.11×
North Carolina290,5570.88×
Georgia273,9590.81×
Michigan273,0000.96×
Indiana237,5381.19×
Washington218,5851×
Arizona196,9320.88×
Maryland181,0340.96×
Tennessee179,3530.82×
Colorado178,7181.04×
Connecticut173,0651.58×
Missouri165,1680.94×
Wisconsin158,4710.97×
Minnesota143,2620.92×
Nevada142,9591.35×
South Carolina142,8750.87×
Kentucky134,1600.98×
Alabama120,0050.79×
Oregon114,3440.91×
Louisiana108,5370.77×
Oklahoma107,0910.88×
Arkansas97,8661.09×
Kansas88,7691.03×
Iowa87,7210.98×
Utah77,9610.8×
Mississippi73,8380.82×
Nebraska53,1490.97×
New Hampshire52,4541.22×
Rhode Island46,9351.35×
West Virginia46,2090.91×
Idaho46,0770.84×
Maine43,1931.1×
Washington, District of Columbia38,3151.17×
Hawaii38,1610.81×
New Mexico32,9460.6×
Montana31,4321.04×
Vermont27,1211.42×
North Dakota23,8371.06×
Delaware22,9420.76×
South Dakota22,1600.88×
Alaska21,5850.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online poker audience
BrandAffinityCategory
Casino games6.35×Games
Online games3.08×Games
Massively multiplayer online games5.05×Games
Card games3.44×Games
Massively multiplayer online role-playing games4.35×Games
Word games4.99×Games
Puzzle video games3.4×Games
Anime movies2.57×Movies & TV
Rhythm and blues music1.83×Music & Radio
Strategy games4.08×Games
Bollywood movies3.85×Movies & TV
Simulation games4.76×Games
Coupons1.83×Shopping
Board games3.29×Games
CrazyGames3.08×Games
Thriller movies2.05×Movies & TV
First-person shooter games2.11×Games
Documentary movies1.87×Movies & TV
Michigan Lottery4.2×Games
Powerball2.01×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online poker audience
TraitClusterScore
TravellingTHRILL1.4
Family OrientationCONSERVATISM1.39
Convenience OrientationPREMIUM1.33
Price SensitivityPREMIUM1.26
IndividualismJOY1.19
Quality AwarenessPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Online poker
CountryShare
United States10.0%
India10.0%
Japan9.2%

See Online poker audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Online poker have in United States?

Online poker has an estimated audience of 10,912,431 people in United States, concentrated in California and Texas.

What is the gender split and age of Online poker fans?

45.8% of Online poker fans are female, 54.2% are male, with an average age of 42.8 years.

Which brands do Online poker fans like most?

Online poker fans show strongest brand affinity for Casino games (6.35×), Online games (3.08×), and Massively multiplayer online games (5.05×) over the country average.

Where do Online poker fans live in United States?

Online poker fans in United States are most concentrated in California (reach 1,286,143), Texas (reach 774,653), and Florida (reach 704,922). These three regions account for the largest share of the active audience.

What other brands do Online poker fans also like?

Beyond Online poker itself, the audience over-indexes on Online games (3.08×), Massively multiplayer online games (5.05×), Card games (3.44×), and Massively multiplayer online role-playing games (4.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.