A data profile of the people who buy, follow and care about Online poker in United Kingdom — modelled from more than twelve digital signal sources. Online poker has an estimated audience of 4,275,895 people in United Kingdom.
The average Online poker fan in United Kingdom is 43.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Betfred, Sky Bet, Paddy Power, with strongest over-indexing on Betfred (3.72× the country average).
Demographically, the Online poker audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Online poker fan in United Kingdom is more male, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Betfred.
The key figures that characterise the Online poker profile in United Kingdom.
36.9% are female, 63.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 43.0 |
| Estimated audience size | 4,275,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Online poker audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 10.0% |
| India | 10.0% |
| Japan | 9.2% |
Where the Online poker audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~400K | 1.20× | |
| 02 | West Midlands | ~200K | 1.19× | |
| 03 | Yorkshire and the Humber | ~400K | 1.15× | |
| 04 | Scotland | ~400K | 1.13× | |
| 05 | England | ~3M | 1.05× | |
| 06 | South East | ~600K | 1.02× | |
| 07 | North East | ~200K | 1.01× | |
| 08 | East of England | ~400K | 0.95× | |
| 09 | Wales | ~200K | 0.94× | |
| 10 | Northern Ireland | ~100K | 0.94× | |
| 11 | South West | ~300K | 0.92× | |
| 12 | North West | ~300K | 0.70× |
The strongest cross-interests of the Online poker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 32Red | Games | 4.56× | ||
| 02 | Betfred | Games | 3.72× | ||
| 03 | Sky Bet | Games | 3.63× | ||
| 04 | Betfair | Games | 3.52× | ||
| 05 | Paddy Power | Games | 3.36× | ||
| 06 | Esso | Cars & Mobility | 2.98× | ||
| 07 | Ladbrokes | Games | 2.92× | ||
| 08 | Toolstation | Home & Garden | 2.78× | ||
| 09 | NatWest | Business & Career | 2.71× | ||
| 10 | William Hill (bookmaker) | Games | 2.61× | ||
| 11 | Screwfix | Home & Garden | 2.20× | ||
| 12 | Gambling | Games | 2.15× | ||
| 13 | National Lottery | Games | 2.11× | ||
| 14 | Advertising | Business & Career | 1.76× | ||
| 15 | Android (operating system) | Technology & Electronics | 1.74× | ||
| 16 | Smartphones | Technology & Electronics | 1.72× | ||
| 17 | Leisure | Travel & Leisure | 1.64× | ||
| 18 | X | Internet & Social Media | 1.61× | ||
| 19 | Current events | Arts & Culture | 1.57× | ||
| 20 | Social network | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Spirituality | BALANCE | 1.31× | |
| Social Media Usage | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.48× | |
| Design Affinity | PREMIUM | 0.58× | |
| Early Adopter Mentality | POWER | 0.72× |
Online poker has an estimated audience of 4,275,895 people in United Kingdom, concentrated in England and South East.
36.9% of Online poker fans are female, 63.1% are male, with an average age of 43.0 years.
Online poker fans show strongest brand affinity for Betfred (3.72×), Sky Bet (3.63×), and Paddy Power (3.36×) over the country average.
Online poker fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Online poker itself, the audience over-indexes on Sky Bet (3.63×), Paddy Power (3.36×), Toolstation (2.78×), and Betfair (3.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Online poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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