Betway Audience in Germany
Betway has an estimated audience of 443,515 people in Germany. 18.6% are female, 81.4% are male, average age 42.9. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Borussia Dortmund, Transfermarkt, Arminia Bielefeld, VfB Stuttgart, Dynamo Dresden.
The average Betway fan in Germany is 42.9 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Borussia Dortmund, Transfermarkt, Arminia Bielefeld, with strongest over-indexing on Borussia Dortmund (3.71× the country average). Demographically, the Betway audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Betway fans
| Metric | Value |
|---|---|
| Female | 18.6% |
| Male | 81.4% |
| Average age | 42.9 |
| Estimated audience size | 443,515 |
Audience persona
The typical Betway fan in Germany is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 126,929 | 3.76× |
| Nordrhein-Westfalen | 98,396 | 1.01× |
| Bayern | 60,830 | 0.85× |
| Niedersachsen | 43,020 | 1× |
| Baden-Württemberg | 33,858 | 0.56× |
| Berlin | 23,656 | 1.19× |
| Rheinland-Pfalz | 19,416 | 0.87× |
| Sachsen | 14,982 | 0.69× |
| Brandenburg | 13,463 | 0.98× |
| Schleswig-Holstein | 9,329 | 0.59× |
| Thüringen | 9,311 | 0.82× |
| Hamburg | 8,878 | 0.89× |
| Sachsen-Anhalt | 8,558 | 0.74× |
| Bremen | 4,671 | 1.23× |
| Mecklenburg-Vorpommern | 3,199 | 0.38× |
| Saarland | 2,371 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.71× | Sports |
| Transfermarkt | 6.38× | Sports |
| Arminia Bielefeld | 10.3× | Sports |
| VfB Stuttgart | 5.33× | Sports |
| Dynamo Dresden | 5.69× | Sports |
| 1. FC Heidenheim | 11.31× | Sports |
| Real Madrid C.F. | 4.07× | Sports |
| UEFA Champions League | 3.41× | Sports |
| VfL Bochum | 7.53× | Sports |
| Sportschau | 4.03× | Sports |
| FC Schalke 04 | 5.08× | Sports |
| 2. Bundesliga | 3.65× | Sports |
| Hamburger SV | 4.71× | Sports |
| Tottenham Hotspur F.C. | 7.18× | Sports |
| DFB-Pokal | 6.02× | Sports |
| Competition | 4.43× | Business & Career |
| FIFA World Cup | 2.88× | Sports |
| SC Freiburg | 6.27× | Sports |
| Eintracht Frankfurt | 3.43× | Sports |
| IHF World Men's Handball Championship | 4.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Extroversion | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.23 |
| Need for Security | CONSERVATISM | 1.23 |
| Travelling | THRILL | 1.22 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 48.3% |
| Mozambique | 17.7% |
| Zambia | 10.0% |
See Betway audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
Frequently asked questions
How many fans does Betway have in Germany?
Betway has an estimated audience of 443,515 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Betway fans?
18.6% of Betway fans are female, 81.4% are male, with an average age of 42.9 years.
Which brands do Betway fans like most?
Betway fans show strongest brand affinity for Borussia Dortmund (3.71×), Transfermarkt (6.38×), and Arminia Bielefeld (10.3×) over the country average.
Where do Betway fans live in Germany?
Betway fans in Germany are most concentrated in Hessen (reach 126,929), Nordrhein-Westfalen (reach 98,396), and Bayern (reach 60,830). These three regions account for the largest share of the active audience.
What other brands do Betway fans also like?
Beyond Betway itself, the audience over-indexes on Transfermarkt (6.38×), Arminia Bielefeld (10.3×), VfB Stuttgart (5.33×), and Dynamo Dresden (5.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Betway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.