Betway Target Market in Germany
A data profile of the people who buy, follow and care about Betway in Germany — modelled from more than twelve digital signal sources. Betway has an estimated audience of 387,365 people in Germany.
The average Betway fan in Germany is 42.9 years old, more male, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Jürgen Klinsmann, Transfermarkt, Borussia Dortmund, with strongest over-indexing on Jürgen Klinsmann (36.77× the country average).
Demographically, the Betway audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Betway fan in Germany is more male, around 42.9 years old, with strong Risk Appetite tendencies and a notable affinity for Jürgen Klinsmann.
At a glance
The key figures that characterise the Betway profile in Germany.
Search interest · 12-month trend
Customer demographics of Betway
18.6% are female, 81.4% are male, average age 42.9.
Gender split
| Metric | Value |
|---|---|
| Female | 18.6% |
| Male | 81.4% |
| Average age | 42.9 |
| Estimated audience size | 387,365 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Betway audience comes from Germany.
| Country | Share |
|---|---|
| South Africa | 48.2% |
| Mozambique | 17.7% |
| Zambia | 9.9% |
Geography
Where the Betway audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 3.69× | |
| 02 | Bremen | ~5K | 1.19× | |
| 03 | Berlin | ~20K | 1.11× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.03× | |
| 05 | Niedersachsen | ~40K | 0.98× | |
| 06 | Brandenburg | ~10K | 0.95× | |
| 07 | Hamburg | ~9K | 0.94× | |
| 08 | Rheinland-Pfalz | ~20K | 0.92× | |
| 09 | Bayern | ~60K | 0.82× | |
| 10 | Thüringen | ~9K | 0.82× | |
| 11 | Sachsen-Anhalt | ~9K | 0.78× | |
| 12 | Sachsen | ~20K | 0.70× | |
| 13 | Baden-Württemberg | ~40K | 0.68× | |
| 14 | Schleswig-Holstein | ~10K | 0.62× | |
| 15 | Saarland | ~3K | 0.55× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.52× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Betway audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jürgen Klinsmann | Sports | 36.77× | ||
| 02 | 1. FC Heidenheim | Sports | 11.31× | ||
| 03 | Arminia Bielefeld | Sports | 10.30× | ||
| 04 | VfL Bochum | Sports | 7.53× | ||
| 05 | Tottenham Hotspur F.C. | Sports | 7.18× | ||
| 06 | Transfermarkt | Sports | 6.38× | ||
| 07 | SC Freiburg | Sports | 6.27× | ||
| 08 | DFB-Pokal | Sports | 6.02× | ||
| 09 | Dynamo Dresden | Sports | 5.69× | ||
| 10 | Hannover 96 | Sports | 5.61× | ||
| 11 | VfB Stuttgart | Sports | 5.33× | ||
| 12 | FC Schalke 04 | Sports | 5.08× | ||
| 13 | Borussia Mönchengladbach | Sports | 4.60× | ||
| 14 | Real Madrid C.F. | Sports | 4.07× | ||
| 15 | Sportschau | Sports | 4.03× | ||
| 16 | Borussia Dortmund | Sports | 3.71× | ||
| 17 | 2. Bundesliga | Sports | 3.65× | ||
| 18 | UEFA Champions League | Sports | 3.41× | ||
| 19 | FIFA World Cup | Sports | 2.88× | ||
| 20 | FC Bayern Munich | Sports | 2.39× |
Personality of the Betway audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.29× | |
| Spirituality | BALANCE | 1.27× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Creativity | OPEN | 0.82× | |
| Design Affinity | PREMIUM | 0.84× |
Frequently asked questions
Who is Betway's target market in Germany?
Betway's target market in Germany covers an estimated 387,365 people, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Betway customers?
18.6% of the Betway audience are female, 81.4% are male, with an average age of 42.9 years.
Which brands do Betway fans like most?
Betway fans show strongest brand affinity for Jürgen Klinsmann (36.77×), Transfermarkt (6.38×), and Borussia Dortmund (3.71×) over the country average.
Where do Betway fans live in Germany?
Betway fans in Germany are most concentrated in Hessen (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Betway fans also like?
Beyond Betway itself, the audience over-indexes on Transfermarkt (6.38×), Borussia Dortmund (3.71×), VfB Stuttgart (5.33×), and 1. FC Heidenheim (11.31×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Betting audiences in Germany
- Tipico (8,270,386)
- Betano (3,654,706)
- Bwin (3,221,732)
- Interwetten (2,544,081)
- NEO.bet (1,989,527)
See Betway audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Betway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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