A data profile of the people who buy, follow and care about TV talkshows in Mexico — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 3,952,121 people in Mexico.
The average TV talkshows fan in Mexico is 36.6 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Ado, Stranger Things, Tijuana, with strongest over-indexing on Ado (1.62× the country average).
Demographically, the TV talkshows audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical TV talkshows fan in Mexico is balanced, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for Ado.
The key figures that characterise the TV talkshows profile in Mexico.
49.5% are female, 50.5% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 36.6 |
| Estimated audience size | 3,952,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide TV talkshows audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
Where the TV talkshows audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guanajuato | ~200K | 1.05× | |
| 02 | Baja California | ~200K | 1.05× | |
| 03 | Veracruz (state) | ~200K | 1.03× | |
| 04 | Jalisco | ~300K | 0.98× | |
| 05 | State of Mexico | ~500K | 0.94× | |
| 06 | Distrito Federal | ~500K | 0.94× |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Late-night talk show | Movies & TV | 5.79× | ||
| 02 | Demi Moore | Movies & TV | 2.68× | ||
| 03 | Bruce Willis | Movies & TV | 2.45× | ||
| 04 | Massively multiplayer online role-playing games | Games | 2.43× | ||
| 05 | Ana de Armas | Movies & TV | 2.22× | ||
| 06 | Jenna Ortega | Movies & TV | 2.03× | ||
| 07 | TV game shows | Movies & TV | 2.01× | ||
| 08 | IKEA | Home & Garden | 1.79× | ||
| 09 | Jacob Elordi | Movies & TV | 1.68× | ||
| 10 | Stranger Things | Movies & TV | 1.66× | ||
| 11 | Angelique Boyer | Movies & TV | 1.63× | ||
| 12 | Ado | Music & Radio | 1.62× | ||
| 13 | BTS | Music & Radio | 1.62× | ||
| 14 | Marriage | Kids & Family | 1.58× | ||
| 15 | Internet celebrity | Internet & Social Media | 1.54× | ||
| 16 | Skin care | Beauty & Wellness | 1.54× | ||
| 17 | Plays | Literature | 1.54× | ||
| 18 | H&M | Shopping | 1.53× | ||
| 19 | Hair care | Beauty & Wellness | 1.51× | ||
| 20 | Tijuana | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.61× | |
| Community Orientation | OPEN | 1.59× | |
| Early Adopter Mentality | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Need for Security | CONSERVATISM | 1.11× | |
| Urban Lifestyle | OPEN | 1.12× |
TV talkshows has an estimated audience of 3,952,121 people in Mexico, concentrated in State of Mexico and Distrito Federal.
49.5% of TV talkshows fans are female, 50.5% are male, with an average age of 36.6 years.
TV talkshows fans show strongest brand affinity for Ado (1.62×), Stranger Things (1.66×), and Tijuana (1.5×) over the country average.
TV talkshows fans in Mexico are most concentrated in State of Mexico (reach ~500K), Distrito Federal (reach ~500K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
Beyond TV talkshows itself, the audience over-indexes on Stranger Things (1.66×), Tijuana (1.5×), Bruce Willis (2.45×), and Massively multiplayer online role-playing games (2.43×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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