A data profile of the people who buy, follow and care about Tijuana in Mexico — modelled from more than twelve digital signal sources. Tijuana has an estimated audience of 6,120,088 people in Mexico.
The average Tijuana fan in Mexico is 34.1 years old, more male, and lives primarily in Baja California.
The audience is concentrated in Baja California, State of Mexico, Distrito Federal.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average).
Demographically, the Tijuana audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Tijuana fan in Mexico is more male, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Tijuana profile in Mexico.
44.9% are female, 55.1% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 34.1 |
| Estimated audience size | 6,120,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Tijuana audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 41.9% |
| United States | 27.1% |
| Colombia | 4.7% |
Where the Tijuana audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~2M | 7.17× | |
| 02 | Quintana Roo | ~200K | 1.52× | |
| 03 | Baja California Sur | ~50K | 1.10× | |
| 04 | State of Mexico | ~800K | 0.94× | |
| 05 | Tamaulipas | ~200K | 0.89× | |
| 06 | Chiapas | ~200K | 0.88× | |
| 07 | Jalisco | ~400K | 0.83× | |
| 08 | Guerrero | ~100K | 0.82× | |
| 09 | Chihuahua | ~200K | 0.81× | |
| 10 | Michoacan de Ocampo | ~200K | 0.78× | |
| 11 | Morelos | ~80K | 0.75× | |
| 12 | Nayarit | ~40K | 0.75× | |
| 13 | Nuevo Leon | ~300K | 0.74× | |
| 14 | Puebla | ~200K | 0.74× | |
| 15 | Distrito Federal | ~600K | 0.73× | |
| 16 | Guanajuato | ~200K | 0.72× | |
| 17 | Durango | ~60K | 0.69× | |
| 18 | Colima | ~30K | 0.68× | |
| 19 | Veracruz (state) | ~200K | 0.67× | |
| 20 | Hidalgo | ~100K | 0.65× | |
| 21 | Coahuila de Zaragoza | ~100K | 0.62× | |
| 22 | Aguascalientes | ~50K | 0.61× | |
| 23 | Zacatecas | ~50K | 0.60× | |
| 24 | Tlaxcala | ~40K | 0.60× | |
| 25 | Yucatan | ~70K | 0.52× | |
| 26 | Campeche | ~20K | 0.47× |
The strongest cross-interests of the Tijuana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banana | Food & Beverages | 3.00× | ||
| 02 | Sarcasm | Politics & Society | 3.00× | ||
| 03 | Travel agency | Travel & Leisure | 3.00× | ||
| 04 | El País | News | 3.00× | ||
| 05 | Freeware | Technology & Electronics | 3.00× | ||
| 06 | Dentistry | Business & Career | 3.00× | ||
| 07 | Office 365 | Technology & Electronics | 3.00× | ||
| 08 | Google Drive | Technology & Electronics | 3.00× | ||
| 09 | Sexology | Kids & Family | 3.00× | ||
| 10 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 11 | Breastfeeding | Kids & Family | 3.00× | ||
| 12 | Twilight (series) | Movies & TV | 3.00× | ||
| 13 | captain america | Movies & TV | 3.00× | ||
| 14 | Avocado | Food & Beverages | 3.00× | ||
| 15 | Doctor of Medicine | Business & Career | 3.00× | ||
| 16 | Catholic Church | Politics & Society | 2.75× | ||
| 17 | Internet celebrity | Internet & Social Media | 2.02× | ||
| 18 | Costa Rica | Travel & Leisure | 2.02× | ||
| 19 | Game consoles | Technology & Electronics | 1.94× | ||
| 20 | Radio | Technology & Electronics | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.36× | |
| Career Orientation | POWER | 1.69× | |
| Need for Security | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Tijuana has an estimated audience of 6,120,088 people in Mexico, concentrated in Baja California and State of Mexico.
44.9% of Tijuana fans are female, 55.1% are male, with an average age of 34.1 years.
Tijuana fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Tijuana fans in Mexico are most concentrated in Baja California (reach ~2M), State of Mexico (reach ~800K), and Distrito Federal (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Tijuana itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Travel agency (3×), and El País (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Tijuana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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