Tijuana Audience in Mexico
Tijuana has an estimated audience of 6,120,088 people in Mexico. 44.9% are female, 55.1% are male, average age 34.1. Top regions: Baja California, State of Mexico, Distrito Federal. Top brand affinities: Office 365, Google Drive, Twilight (series), Karl Marx, Fox News Channel.
The average Tijuana fan in Mexico is 34.1 years old, more male, and lives primarily in Baja California. The audience is concentrated in Baja California, State of Mexico, Distrito Federal. Top brand affinities include Office 365, Google Drive, Twilight (series), with strongest over-indexing on Office 365 (76.27× the country average). Demographically, the Tijuana audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Tijuana fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 34.1 |
| Estimated audience size | 6,120,088 |
Audience persona
The typical Tijuana fan in Mexico is more male, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for Office 365.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Baja California | 1,826,578 | 7.19× |
| State of Mexico | 793,664 | 0.94× |
| Distrito Federal | 589,563 | 0.73× |
| Jalisco | 375,720 | 0.83× |
| Nuevo Leon | 271,638 | 0.74× |
| Puebla | 240,032 | 0.74× |
| Veracruz (state) | 239,103 | 0.66× |
| Guanajuato | 207,819 | 0.72× |
| Quintana Roo | 183,977 | 1.53× |
| Tamaulipas | 181,554 | 0.89× |
| Chihuahua | 171,104 | 0.81× |
| Michoacan de Ocampo | 164,224 | 0.78× |
| Chiapas | 161,476 | 0.88× |
| Guerrero | 126,670 | 0.82× |
| Coahuila de Zaragoza | 112,099 | 0.61× |
| Hidalgo | 94,622 | 0.64× |
| Morelos | 77,987 | 0.74× |
| Yucatan | 63,493 | 0.5× |
| Durango | 57,267 | 0.68× |
| Baja California Sur | 54,040 | 1.11× |
| Aguascalientes | 45,697 | 0.59× |
| Zacatecas | 44,276 | 0.57× |
| Nayarit | 43,357 | 0.73× |
| Tlaxcala | 39,793 | 0.57× |
| Colima | 25,298 | 0.64× |
| Campeche | 17,800 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 76.27× | Technology & Electronics |
| Google Drive | 68.46× | Technology & Electronics |
| Twilight (series) | 55.12× | Movies & TV |
| Karl Marx | 92.17× | Literature |
| Fox News Channel | 118.49× | Movies & TV |
| Ayrton Senna | 82.88× | Sports |
| Tinder | 55.79× | Internet & Social Media |
| Ready Player One | 80.18× | Movies & TV |
| China Central Television | 51.72× | Movies & TV |
| Near field communication | 165.37× | Technology & Electronics |
| The Dubai Mall | 266.67× | Fashion & Accessoires |
| Pixel art | 173.15× | Arts & Culture |
| Eyeglass prescription | 160× | Health |
| Automated teller machine | 87.78× | Business & Career |
| Boomerang | 135.45× | Sports |
| Halloween costume | 106.75× | Kids & Family |
| Ketchup | 75.14× | Food & Beverages |
| Latte macchiato | 143.84× | Food & Beverages |
| Faro, Portugal | 149.91× | Travel & Leisure |
| Nutritionist | 39.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.66 |
| Risk Appetite | THRILL | 8.32 |
| Urban Lifestyle | OPEN | 2.48 |
| Need for Security | CONSERVATISM | 1.79 |
| Travelling | THRILL | 1.4 |
| Spirituality | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 42.0% |
| United States | 27.1% |
| Colombia | 4.7% |
See Tijuana audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
Frequently asked questions
How many fans does Tijuana have in Mexico?
Tijuana has an estimated audience of 6,120,088 people in Mexico, concentrated in Baja California and State of Mexico.
What is the gender split and age of Tijuana fans?
44.9% of Tijuana fans are female, 55.1% are male, with an average age of 34.1 years.
Which brands do Tijuana fans like most?
Tijuana fans show strongest brand affinity for Office 365 (76.27×), Google Drive (68.46×), and Twilight (series) (55.12×) over the country average.
Where do Tijuana fans live in Mexico?
Tijuana fans in Mexico are most concentrated in Baja California (reach 1,826,578), State of Mexico (reach 793,664), and Distrito Federal (reach 589,563). These three regions account for the largest share of the active audience.
What other brands do Tijuana fans also like?
Beyond Tijuana itself, the audience over-indexes on Google Drive (68.46×), Twilight (series) (55.12×), Karl Marx (92.17×), and Fox News Channel (118.49×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Tijuana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.