Tijuana Audience in United States
Tijuana has an estimated audience of 3,953,141 people in United States. 44.6% are female, 55.4% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Kendra Scott, Progressive rock, Google Home, Governor of Michigan.
The average Tijuana fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Kendra Scott, Progressive rock, with strongest over-indexing on Nationality (5.71× the country average). Demographically, the Tijuana audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Tijuana fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 38.0 |
| Estimated audience size | 3,953,141 |
Audience persona
The typical Tijuana fan in United States is more male, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,939,446 | 4.46× |
| Texas | 432,003 | 1.27× |
| Florida | 254,901 | 0.95× |
| New York | 228,784 | 1.04× |
| Illinois | 147,381 | 1.12× |
| Georgia | 139,072 | 1.14× |
| Arizona | 126,173 | 1.56× |
| North Carolina | 112,627 | 0.95× |
| Washington | 108,009 | 1.36× |
| Pennsylvania | 103,017 | 0.77× |
| Ohio | 98,206 | 0.81× |
| New Jersey | 98,187 | 0.98× |
| Michigan | 97,763 | 0.95× |
| Virginia | 83,061 | 0.86× |
| Tennessee | 81,004 | 1.02× |
| Nevada | 75,345 | 1.97× |
| Massachusetts | 73,964 | 0.95× |
| Colorado | 65,951 | 1.06× |
| Maryland | 62,294 | 0.92× |
| Indiana | 61,057 | 0.85× |
| Oregon | 55,999 | 1.24× |
| Missouri | 50,513 | 0.79× |
| South Carolina | 49,980 | 0.84× |
| Minnesota | 49,416 | 0.87× |
| Wisconsin | 45,788 | 0.77× |
| Louisiana | 44,088 | 0.86× |
| Utah | 43,271 | 1.22× |
| Alabama | 40,234 | 0.73× |
| Oklahoma | 38,857 | 0.89× |
| Kentucky | 35,581 | 0.72× |
| Connecticut | 33,625 | 0.85× |
| Arkansas | 29,770 | 0.91× |
| Mississippi | 28,196 | 0.87× |
| Kansas | 27,777 | 0.89× |
| Iowa | 24,868 | 0.76× |
| New Mexico | 21,131 | 1.07× |
| Idaho | 19,889 | 1× |
| Nebraska | 19,320 | 0.97× |
| Hawaii | 16,144 | 0.95× |
| Washington, District of Columbia | 14,425 | 1.21× |
| Rhode Island | 12,112 | 0.96× |
| West Virginia | 10,033 | 0.55× |
| New Hampshire | 9,568 | 0.61× |
| Maine | 8,531 | 0.6× |
| Montana | 8,170 | 0.74× |
| Delaware | 7,835 | 0.72× |
| South Dakota | 6,180 | 0.68× |
| North Dakota | 5,883 | 0.72× |
| Alaska | 5,500 | 0.65× |
| Wyoming | 4,783 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 5.71× | Politics & Society |
| Kendra Scott | 7.86× | Fashion & Accessoires |
| Progressive rock | 4.84× | Music & Radio |
| Google Home | 12.35× | Technology & Electronics |
| Governor of Michigan | 12.31× | Politics & Society |
| Hipster | 15.59× | Politics & Society |
| Grinch | 6.1× | Movies & TV |
| Vickie Guerrero | 21.29× | Business & Career |
| Goop | 7.53× | Internet & Social Media |
| Vocal harmony | 6.24× | Music & Radio |
| Hibachi | 10.65× | Food & Beverages |
| Panama | 4.9× | Travel & Leisure |
| Lahaina, Hawaii | 22.42× | Travel & Leisure |
| Homie | 16.49× | Politics & Society |
| Wok | 7.08× | Food & Beverages |
| Minnesota | 1.8× | Travel & Leisure |
| Combat sport | 1.53× | Sports |
| Personality | 5.73× | Business & Career |
| Historic site | 4.02× | Arts & Culture |
| jordy nelson | 13.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.34 |
| Spirituality | BALANCE | 1.25 |
| Need for Security | CONSERVATISM | 1.19 |
| Social Media Usage | JOY | 1.11 |
| Risk Appetite | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 42.0% |
| United States | 27.1% |
| Colombia | 4.7% |
See Tijuana audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Tijuana have in United States?
Tijuana has an estimated audience of 3,953,141 people in United States, concentrated in California and Texas.
What is the gender split and age of Tijuana fans?
44.6% of Tijuana fans are female, 55.4% are male, with an average age of 38.0 years.
Which brands do Tijuana fans like most?
Tijuana fans show strongest brand affinity for Nationality (5.71×), Kendra Scott (7.86×), and Progressive rock (4.84×) over the country average.
Where do Tijuana fans live in United States?
Tijuana fans in United States are most concentrated in California (reach 1,939,446), Texas (reach 432,003), and Florida (reach 254,901). These three regions account for the largest share of the active audience.
What other brands do Tijuana fans also like?
Beyond Tijuana itself, the audience over-indexes on Kendra Scott (7.86×), Progressive rock (4.84×), Google Home (12.35×), and Governor of Michigan (12.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tijuana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.