Tijuana Audience in United States

Tijuana logo

Tijuana has an estimated audience of 3,953,141 people in United States. 44.6% are female, 55.4% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Cillian Murphy, Indeed.com, Capital One, CarGurus.

The average Tijuana fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Cillian Murphy, Indeed.com, with strongest over-indexing on Google Maps (20.03× the country average). Demographically, the Tijuana audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Tijuana fans

Demographic split for Tijuana audience in United States
MetricValue
Female44.6%
Male55.4%
Average age38.0
Estimated audience size3,953,141

Audience persona

The typical Tijuana fan in United States is more male, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Tijuana in United States
RegionReachAffinity
California1,939,4464.46×
Texas432,0031.27×
Florida254,9010.95×
New York228,7841.04×
Illinois147,3811.12×
Georgia139,0721.14×
Arizona126,1731.56×
North Carolina112,6270.95×
Washington108,0091.36×
Pennsylvania103,0170.77×
Ohio98,2060.81×
New Jersey98,1870.98×
Michigan97,7630.95×
Virginia83,0610.86×
Tennessee81,0041.02×
Nevada75,3451.97×
Massachusetts73,9640.95×
Colorado65,9511.06×
Maryland62,2940.92×
Indiana61,0570.85×
Oregon55,9991.24×
Missouri50,5130.79×
South Carolina49,9800.84×
Minnesota49,4160.87×
Wisconsin45,7880.77×
Louisiana44,0880.86×
Utah43,2711.22×
Alabama40,2340.73×
Oklahoma38,8570.89×
Kentucky35,5810.72×
Connecticut33,6250.85×
Arkansas29,7700.91×
Mississippi28,1960.87×
Kansas27,7770.89×
Iowa24,8680.76×
New Mexico21,1311.07×
Idaho19,8891×
Nebraska19,3200.97×
Hawaii16,1440.95×
Washington, District of Columbia14,4251.21×
Rhode Island12,1120.96×
West Virginia10,0330.55×
New Hampshire9,5680.61×
Maine8,5310.6×
Montana8,1700.74×
Delaware7,8350.72×
South Dakota6,1800.68×
North Dakota5,8830.72×
Alaska5,5000.65×
Wyoming4,7830.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tijuana audience
BrandAffinityCategory
Google Maps20.03×Internet & Social Media
Cillian Murphy49.63×Movies & TV
Indeed.com12.56×Business & Career
Capital One10.65×Business & Career
CarGurus15.5×Cars & Mobility
Circle K15.89×Shopping
Armie Hammer42.62×Movies & TV
Autism Awareness19.03×Health
Enterprise Rent-A-Car12.16×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Dakota Johnson16.64×Movies & TV
Apple Store13.12×Shopping
ICloud14.25×Technology & Electronics
MoneyGram22.42×Business & Career
Billy Bob Thornton12.65×Movies & TV
AccuWeather9.22×Home & Garden
Microblogging12.67×Technology & Electronics
Khan Academy11.68×Business & Career
Volaris18.82×Travel & Leisure
Forrest Gump19.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tijuana audience
TraitClusterScore
ExtroversionTHRILL1.35
Urban LifestyleOPEN1.34
SpiritualityBALANCE1.25
Need for SecurityCONSERVATISM1.19
Social Media UsageJOY1.11
Risk AppetiteTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Tijuana
CountryShare
Mexico42.0%
United States27.1%
Colombia4.7%

See Tijuana audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Tijuana have in United States?

Tijuana has an estimated audience of 3,953,141 people in United States, concentrated in California and Texas.

What is the gender split and age of Tijuana fans?

44.6% of Tijuana fans are female, 55.4% are male, with an average age of 38.0 years.

Which brands do Tijuana fans like most?

Tijuana fans show strongest brand affinity for Google Maps (20.03×), Cillian Murphy (49.63×), and Indeed.com (12.56×) over the country average.

Where do Tijuana fans live in United States?

Tijuana fans in United States are most concentrated in California (reach 1,939,446), Texas (reach 432,003), and Florida (reach 254,901). These three regions account for the largest share of the active audience.

What other brands do Tijuana fans also like?

Beyond Tijuana itself, the audience over-indexes on Cillian Murphy (49.63×), Indeed.com (12.56×), Capital One (10.65×), and CarGurus (15.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tijuana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.