Rascasse Audience Intelligence

Tijuana Audience in United States

A data profile of the people who buy, follow and care about Tijuana in United States — modelled from more than twelve digital signal sources. Tijuana has an estimated audience of 3,953,141 people in United States.

#126among City in United States#594among POI in United States#681in Travel & Leisure

The average Tijuana fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volaris, Cruz Azul, Club América, with strongest over-indexing on Volaris (15.87× the country average).

Demographically, the Tijuana audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tijuana fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tijuana profile in United States.

Audience size
4M
in United States
Gender
44.6%♀
55.4% male
Age
38.0
average years
Country rank
#8120
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tijuana fans

44.6% are female, 55.4% are male, average age 38.0.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Tijuana audience in United States
MetricValue
Female44.6%
Male55.4%
Average age38.0
Estimated audience size3,953,141
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Tijuana audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Tijuana audience comes from United States.

Worldwide audience distribution share by country for Tijuana
CountryShare
Mexico41.9%
United States27.1%
Colombia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tijuana audience in United States is strongest.

Fig. 05

Top regions by affinity

Tijuana fans by region: top regions in United States
#RegionReachAffinity×
01California~3M6.69×
02Nevada~70K1.89×
03Arizona~100K1.57×
04Washington~100K1.31×
05Texas~400K1.22×
06Oregon~50K1.19×
07Utah~40K1.17×
08Washington, District of Columbia~10K1.14×
09Georgia~100K1.08×
10New Mexico~20K1.08×
11Illinois~100K1.05×
12Colorado~60K1.01×
13Idaho~20K1.00×
14Florida~300K0.97×
15New York~200K0.97×
16Nebraska~20K0.95×
17Michigan~100K0.93×
18Rhode Island~10K0.93×
19Hawaii~20K0.92×
20Tennessee~70K0.91×
21New Jersey~90K0.90×
22Oklahoma~40K0.89×
23Wyoming~5K0.89×
24Massachusetts~70K0.88×
25Arkansas~30K0.88×
26Kansas~30K0.88×
27Maryland~60K0.86×
28North Carolina~100K0.85×
29Louisiana~40K0.85×
30Minnesota~50K0.84×
31Virginia~80K0.82×
32Mississippi~30K0.82×
33South Carolina~50K0.81×
34Indiana~60K0.79×
35Montana~9K0.79×
36Alaska~7K0.79×
37Connecticut~30K0.78×
38North Dakota~6K0.78×
39Ohio~90K0.77×
40Iowa~20K0.76×
41Wisconsin~40K0.75×
42South Dakota~7K0.75×
43Missouri~50K0.74×
44Delaware~8K0.74×
45Pennsylvania~100K0.73×
46Alabama~40K0.72×
47Kentucky~40K0.71×
48New Hampshire~10K0.65×
49Maine~9K0.63×
50West Virginia~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Tijuana, United States
0.62×1.00×6.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tijuana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tijuana audience
#·InterestCategoryAffinity×
01Atlético NacionalSports17.83×
02VolarisTravel & Leisure15.87×
03AcapulcoTravel & Leisure15.20×
04Tigres UANLSports13.73×
05Lyric poetryLiterature12.76×
06Cruz AzulSports12.35×
07Benny BlancoMusic & Radio11.12×
08Club AméricaSports10.86×
09MariachiMusic & Radio10.34×
10Atlético MadridSports9.85×
11CumbiaMusic & Radio8.49×
12Liga MXSports7.40×
13San Diego PadresSports7.09×
14La LigaSports6.10×
15Web serverTechnology & Electronics5.78×
16WhatsAppInternet & Social Media4.07×
17TacoFood & Beverages3.77×
18MexicoTravel & Leisure3.76×
19Las VegasTravel & Leisure3.09×
20NatureHome & Garden1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tijuana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tijuana audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Urban LifestyleOPEN1.67×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tijuana audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.72×
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tijuana have in United States?

Tijuana has an estimated audience of 3,953,141 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tijuana fans?

44.6% of Tijuana fans are female, 55.4% are male, with an average age of 38.0 years.

03

Which brands do Tijuana fans like most?

Tijuana fans show strongest brand affinity for Volaris (15.87×), Cruz Azul (12.35×), and Club América (10.86×) over the country average.

04

Where do Tijuana fans live in United States?

Tijuana fans in United States are most concentrated in California (reach ~3M), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tijuana fans also like?

Beyond Tijuana itself, the audience over-indexes on Cruz Azul (12.35×), Club América (10.86×), Liga MX (7.4×), and Mariachi (10.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tijuana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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