Ado Audience in Mexico

Ado has an estimated audience of 18,043,811 people in Mexico. 55.6% are female, 44.4% are male, average age 30.4. Top brand affinities: Freeware, Pedro Pascal, Sarcasm, MSN, Dentistry.
Top brand affinities include Freeware, Pedro Pascal, Sarcasm, with strongest over-indexing on Freeware (4.5× the country average). Demographically, the Ado audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Ado fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 30.4 |
| Estimated audience size | 18,043,811 |
Audience persona
The typical Ado fan in Mexico is more female, around 30.4 years old, with strong Risk Appetite tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 4.5× | Technology & Electronics |
| Pedro Pascal | 3.99× | Movies & TV |
| Sarcasm | 3.29× | Politics & Society |
| MSN | 2.92× | News |
| Dentistry | 3.65× | Business & Career |
| Wattpad | 3.88× | Internet & Social Media |
| Catholic Church | 2.38× | Politics & Society |
| Travel agency | 2.81× | Travel & Leisure |
| Millie Bobby Brown | 3.27× | Movies & TV |
| Breastfeeding | 3.94× | Kids & Family |
| Game consoles | 2.01× | Technology & Electronics |
| Machu Picchu | 4.29× | Travel & Leisure |
| Michael Jackson | 3.22× | Music & Radio |
| Do it yourself (DIY) | 1.83× | Home & Garden |
| Love & Sex | 4.3× | Kids & Family |
| Public administration | 4.18× | Business & Career |
| Civil service | 4.75× | Politics & Society |
| Broadcasting of sports events | 3.17× | Movies & TV |
| Sexology | 2.88× | Kids & Family |
| Angelique Boyer | 1.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.33 |
| Mindfulness | BALANCE | 2.05 |
| Travelling | THRILL | 1.31 |
| Spirituality | BALANCE | 1.29 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 55.4% |
| Japan | 25.9% |
| United States | 6.3% |
See Ado audiences in other countries
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How to read this data
Audience size is the estimated number of people in Mexico who actively search for Ado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.