Ado Audience in Mexico
Ado has an estimated audience of 18,066,984 people in Mexico. 54.2% are female, 45.8% are male, average age 30.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Love & Sex, Valentine's Day.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (95.41× the country average). Demographically, the Ado audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Ado fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 30.4 |
| Estimated audience size | 18,066,984 |
Audience persona
The typical Ado fan in Mexico is balanced, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Ado fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 95.41× | Shopping |
| Costa Rica | 186.85× | Travel & Leisure |
| Game consoles | 62.19× | Technology & Electronics |
| Love & Sex | 133.38× | Kids & Family |
| Valentine's Day | 122.49× | Kids & Family |
| Exfoliation (cosmetology) | 137.98× | Beauty & Wellness |
| Catholic Church | 42.3× | Politics & Society |
| Sarcasm | 36.58× | Politics & Society |
| Mobile game | 27.07× | Games |
| Travel agency | 30.57× | Travel & Leisure |
| Dentistry | 27.09× | Business & Career |
| Broadcasting of sports events | 31.64× | Movies & TV |
| Banana | 19.41× | Food & Beverages |
| El País | 21.11× | News |
| Freeware | 19.9× | Technology & Electronics |
| Breastfeeding | 17.59× | Kids & Family |
| Machu Picchu | 19.86× | Travel & Leisure |
| Sexology | 15.16× | Kids & Family |
| Doctor of Medicine | 16.95× | Business & Career |
| Made in USA | 16.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 9.24 |
| Travelling | THRILL | 8.34 |
| Risk Appetite | THRILL | 2.42 |
| Mindfulness | BALANCE | 2.1 |
| Urban Lifestyle | OPEN | 2.07 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 54.8% |
| Japan | 25.6% |
| United States | 6.3% |
See Ado audiences in other countries
More Pop audiences in Mexico
- Jenni Rivera (3,623,099)
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- Sabrina Carpenter (2,656,623)
- Luis Miguel (2,620,657)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Ado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.