A data profile of the people who buy, follow and care about Ado in Mexico — modelled from more than twelve digital signal sources. Ado has an estimated audience of 19,212,523 people in Mexico.
Ado has an estimated audience of 19,212,523 people in Mexico. 54.2% are female, 45.8% are male, average age 30.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Love & Sex, Valentine's Day.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (95.41× the country average).
Demographically, the Ado audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Ado fan in Mexico is balanced, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Ado profile in Mexico.
54.2% are female, 45.8% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 30.4 |
| Estimated audience size | 19,212,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Ado audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 55.9% |
| Japan | 24.9% |
| United States | 6.3% |
The strongest cross-interests of the Ado audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 186.85× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 137.98× | ||
| 03 | Love & Sex | Kids & Family | 133.38× | ||
| 04 | Valentine's Day | Kids & Family | 122.49× | ||
| 05 | Shopping and fashion | Shopping | 95.41× | ||
| 06 | Game consoles | Technology & Electronics | 62.19× | ||
| 07 | Catholic Church | Politics & Society | 42.30× | ||
| 08 | Sarcasm | Politics & Society | 36.58× | ||
| 09 | Broadcasting of sports events | Movies & TV | 31.64× | ||
| 10 | Travel agency | Travel & Leisure | 30.57× | ||
| 11 | Dentistry | Business & Career | 27.09× | ||
| 12 | Mobile game | Games | 27.07× | ||
| 13 | El País | News | 21.11× | ||
| 14 | Freeware | Technology & Electronics | 19.90× | ||
| 15 | Machu Picchu | Travel & Leisure | 19.86× | ||
| 16 | Banana | Food & Beverages | 19.41× | ||
| 17 | Breastfeeding | Kids & Family | 17.59× | ||
| 18 | Doctor of Medicine | Business & Career | 16.95× | ||
| 19 | Made in USA | Business & Career | 16.60× | ||
| 20 | Sexology | Kids & Family | 15.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 9.24× | |
| Travelling | THRILL | 8.34× | |
| Risk Appetite | THRILL | 2.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Tradition | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Ado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.