Ado Audience in Mexico

Ado logo

Ado has an estimated audience of 18,043,811 people in Mexico. 55.6% are female, 44.4% are male, average age 30.4. Top brand affinities: Freeware, Pedro Pascal, Sarcasm, MSN, Dentistry.

Top brand affinities include Freeware, Pedro Pascal, Sarcasm, with strongest over-indexing on Freeware (4.5× the country average). Demographically, the Ado audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Ado fans

Demographic split for Ado audience in Mexico
MetricValue
Female55.6%
Male44.4%
Average age30.4
Estimated audience size18,043,811

Audience persona

The typical Ado fan in Mexico is more female, around 30.4 years old, with strong Risk Appetite tendencies and a notable affinity for Freeware.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ado audience
BrandAffinityCategory
Freeware4.5×Technology & Electronics
Pedro Pascal3.99×Movies & TV
Sarcasm3.29×Politics & Society
MSN2.92×News
Dentistry3.65×Business & Career
Wattpad3.88×Internet & Social Media
Catholic Church2.38×Politics & Society
Travel agency2.81×Travel & Leisure
Millie Bobby Brown3.27×Movies & TV
Breastfeeding3.94×Kids & Family
Game consoles2.01×Technology & Electronics
Machu Picchu4.29×Travel & Leisure
Michael Jackson3.22×Music & Radio
Do it yourself (DIY)1.83×Home & Garden
Love & Sex4.3×Kids & Family
Public administration4.18×Business & Career
Civil service4.75×Politics & Society
Broadcasting of sports events3.17×Movies & TV
Sexology2.88×Kids & Family
Angelique Boyer1.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ado audience
TraitClusterScore
Risk AppetiteTHRILL2.33
MindfulnessBALANCE2.05
TravellingTHRILL1.31
SpiritualityBALANCE1.29
LGBTQ+ IdentityOPEN1.25
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Ado
CountryShare
Mexico55.4%
Japan25.9%
United States6.3%

See Ado audiences in other countries

More Pop audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Ado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.