Rascasse Audience Intelligence

Ado Audience in United States

A data profile of the people who buy, follow and care about Ado in United States — modelled from more than twelve digital signal sources. Ado has an estimated audience of 2,173,629 people in United States.

#72among Pop in United States#2366among Person in United States#1465in Music & Radio

The average Ado fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ariana Grande, Taylor Swift, Superman, with strongest over-indexing on Ariana Grande (9.95× the country average).

Demographically, the Ado audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ado fan in United States is more female, around 35.3 years old, with strong Mindfulness tendencies and a notable affinity for Ariana Grande.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ado profile in United States.

Audience size
2.2M
in United States
Gender
60.3%♀
39.7% male
Age
35.3
average years
Country rank
#13337
Person in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ado fans

60.3% are female, 39.7% are male, average age 35.3.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Ado audience in United States
MetricValue
Female60.3%
Male39.7%
Average age35.3
Estimated audience size2,173,629
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Ado audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3917%
40-4917%
50+15%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Ado audience comes from United States.

Worldwide audience distribution share by country for Ado
CountryShare
Mexico55.9%
Japan24.9%
United States6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ado audience in United States is strongest.

Fig. 05

Top regions by affinity

Ado fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.03×
02California~400K1.55×
03Texas~300K1.44×
04Arizona~60K1.43×
05Washington~60K1.36×
06Georgia~80K1.26×
07New Jersey~70K1.25×
08Illinois~80K1.22×
09New York~100K1.21×
10Nevada~20K1.21×
11Florida~200K1.18×
12Maryland~40K1.16×
13Virginia~60K1.09×
14Indiana~40K1.05×
15North Carolina~70K1.04×
16Connecticut~20K1.02×
17Massachusetts~40K1.01×
18Utah~20K1.01×
19Oregon~20K1.00×
20Pennsylvania~70K0.99×
21Minnesota~30K0.95×
22Nebraska~10K0.95×
23Washington, District of Columbia~6K0.95×
24Michigan~50K0.94×
25Louisiana~30K0.94×
26South Carolina~30K0.93×
27Alabama~30K0.93×
28Alaska~4K0.93×
29Colorado~30K0.92×
30Rhode Island~6K0.92×
31Oklahoma~20K0.91×
32Kansas~10K0.91×
33New Mexico~10K0.91×
34Tennessee~40K0.90×
35Kentucky~20K0.90×
36Mississippi~20K0.90×
37Delaware~5K0.90×
38Ohio~60K0.89×
39Arkansas~10K0.87×
40Missouri~30K0.84×
41New Hampshire~7K0.84×
42Wisconsin~30K0.83×
43South Dakota~4K0.83×
44West Virginia~8K0.81×
45North Dakota~3K0.81×
46Iowa~10K0.80×
47Idaho~8K0.79×
48Maine~6K0.79×
49Vermont~3K0.78×
50Montana~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Ado, United States
0.77×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ado audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ado audience
#·InterestCategoryAffinity×
01Robbie WilliamsMusic & Radio10.29×
02Ariana GrandeMusic & Radio9.95×
03Taylor SwiftMusic & Radio3.55×
04MonstersMovies & TV3.18×
05Michael JacksonMusic & Radio2.82×
06Sabrina CarpenterMusic & Radio2.31×
07YouTube MusicInternet & Social Media2.26×
08Millie Bobby BrownMovies & TV2.17×
09Natural skin careBeauty & Wellness2.16×
10Spirit HalloweenKids & Family1.97×
11Google DriveTechnology & Electronics1.90×
12Personal careHealth1.84×
13Britney SpearsMusic & Radio1.74×
14SupermanMovies & TV1.67×
15NBA playoffsSports1.66×
16Harry PotterMovies & TV1.62×
17BatmanMovies & TV1.62×
18Do it yourself (DIY)Home & Garden1.61×
19Vintage clothingFashion & Accessoires1.59×
20ULTA BeautyBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ado audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ado audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.41×
SustainabilityBALANCE1.21×
Early Adopter MentalityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ado audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Quality AwarenessPREMIUM0.81×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ado have in United States?

Ado has an estimated audience of 2,173,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ado fans?

60.3% of Ado fans are female, 39.7% are male, with an average age of 35.3 years.

03

Which brands do Ado fans like most?

Ado fans show strongest brand affinity for Ariana Grande (9.95×), Taylor Swift (3.55×), and Superman (1.67×) over the country average.

04

Where do Ado fans live in United States?

Ado fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ado fans also like?

Beyond Ado itself, the audience over-indexes on Taylor Swift (3.55×), Superman (1.67×), Michael Jackson (2.82×), and Do it yourself (DIY) (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Ado audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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