Rascasse Audience Intelligence

Robbie Williams Audience in United States

A data profile of the people who buy, follow and care about Robbie Williams in United States — modelled from more than twelve digital signal sources. Robbie Williams has an estimated audience of 1,099,441 people in United States.

#120among Pop in United States#4856among Person in United States#2835in Music & Radio

The average Robbie Williams fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boy George, FIFA World Cup 2026, Athlete, with strongest over-indexing on Boy George (16.56× the country average).

Demographically, the Robbie Williams audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Robbie Williams fan in United States is balanced, around 37.3 years old, with strong Community Orientation tendencies and a notable affinity for Boy George.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robbie Williams profile in United States.

Audience size
1.1M
in United States
Gender
54.8%♀
45.2% male
Age
37.3
average years
Country rank
#22188
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robbie Williams fans

54.8% are female, 45.2% are male, average age 37.3.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Robbie Williams audience in United States
MetricValue
Female54.8%
Male45.2%
Average age37.3
Estimated audience size1,099,441
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Robbie Williams audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Robbie Williams audience comes from United States.

Worldwide audience distribution share by country for Robbie Williams
CountryShare
Germany15.5%
United Kingdom12.5%
Mexico7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robbie Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Robbie Williams fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.28×
02Utah~10K1.25×
03Massachusetts~30K1.24×
04California~200K1.23×
05Washington~30K1.22×
06Washington, District of Columbia~5K1.21×
07Illinois~50K1.20×
08Colorado~20K1.19×
09New York~80K1.18×
10Kansas~10K1.15×
11Connecticut~10K1.12×
12Florida~90K1.10×
13Maine~5K1.09×
14New Jersey~30K1.07×
15Minnesota~20K1.07×
16New Hampshire~5K1.07×
17Nevada~10K1.06×
18Idaho~7K1.06×
19Oklahoma~10K1.05×
20Missouri~20K1.04×
21Nebraska~7K1.04×
22Texas~100K1.03×
23Tennessee~30K1.03×
24Rhode Island~4K1.03×
25Vermont~2K1.03×
26Pennsylvania~40K1.02×
27Wisconsin~20K1.02×
28Montana~4K1.02×
29Michigan~30K1.01×
30Virginia~30K1.01×
31Kentucky~20K1.00×
32Ohio~40K0.99×
33Indiana~20K0.99×
34Maryland~20K0.98×
35Iowa~10K0.96×
36New Mexico~6K0.95×
37North Carolina~40K0.94×
38Georgia~40K0.93×
39Arkansas~10K0.93×
40North Dakota~2K0.89×
41Delaware~3K0.88×
42Louisiana~10K0.87×
43West Virginia~5K0.87×
44Hawaii~5K0.86×
45South Dakota~3K0.86×
46South Carolina~20K0.85×
47Alaska~2K0.77×
48Arizona~20K0.73×
49Mississippi~7K0.71×
50Alabama~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Robbie Williams, United States
0.56×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robbie Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robbie Williams audience
#·InterestCategoryAffinity×
01Boy GeorgeMusic & Radio16.56×
02Rod StewartMusic & Radio11.08×
03Angela White (athlete)Movies & TV9.81×
04HighSchoolMusic & Radio8.03×
05AthleteMusic & Radio7.93×
06Hakeem JeffriesPolitics & Society7.37×
07Democratic UndergroundPolitics & Society7.10×
08Kelly OsbourneMusic & Radio6.09×
09Diane KeatonMovies & TV4.12×
10Dick Van DykeMovies & TV4.11×
11Google NewsNews3.91×
12Madea's Class ReunionMovies & TV3.88×
13New York CityTravel & Leisure2.33×
14FIFA World Cup 2026Sports2.31×
15CultureLiterature2.10×
16Current eventsArts & Culture1.79×
17United StatesTravel & Leisure1.78×
18FoodFood & Beverages1.65×
19Food and drinkFood & Beverages1.62×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robbie Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robbie Williams audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
Quality AwarenessPREMIUM1.60×
MindfulnessBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robbie Williams audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Social Media UsageJOY1.05×
DIY MentalityTHRILL1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robbie Williams have in United States?

Robbie Williams has an estimated audience of 1,099,441 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Robbie Williams fans?

54.8% of Robbie Williams fans are female, 45.2% are male, with an average age of 37.3 years.

03

Which brands do Robbie Williams fans like most?

Robbie Williams fans show strongest brand affinity for Boy George (16.56×), FIFA World Cup 2026 (2.31×), and Athlete (7.93×) over the country average.

04

Where do Robbie Williams fans live in United States?

Robbie Williams fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Robbie Williams fans also like?

Beyond Robbie Williams itself, the audience over-indexes on FIFA World Cup 2026 (2.31×), Athlete (7.93×), HighSchool (8.03×), and Dick Van Dyke (4.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Robbie Williams audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Robbie Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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