Ado Audience in Germany
Ado has an estimated audience of 303,410 people in Germany. 57.5% are female, 42.5% are male, average age 35.2. Top brand affinities: Robbie Williams, Taylor Swift, Harry Potter, Amanda Seyfried, Melanie Lynskey.
Top brand affinities include Robbie Williams, Taylor Swift, Harry Potter, with strongest over-indexing on Robbie Williams (8.79× the country average). Demographically, the Ado audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Ado fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 35.2 |
| Estimated audience size | 303,410 |
Audience persona
The typical Ado fan in Germany is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Robbie Williams.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Robbie Williams | 8.79× | Music & Radio |
| Taylor Swift | 5.86× | Music & Radio |
| Harry Potter | 1.57× | Movies & TV |
| Amanda Seyfried | 6.99× | Movies & TV |
| Melanie Lynskey | 8.73× | Movies & TV |
| Ariana Grande | 4.16× | Music & Radio |
| Spiegel Online | 1.73× | News |
| Lena Meyer-Landrut | 4.05× | Music & Radio |
| Michael Douglas | 5.65× | Movies & TV |
| Alicia Silverstone | 8.27× | Movies & TV |
| Millie Bobby Brown | 3.04× | Movies & TV |
| Cher | 4.38× | Music & Radio |
| Vacations | 1.82× | Travel & Leisure |
| Alternative hip hop | 2.65× | Music & Radio |
| Matthias Reim | 3.78× | Music & Radio |
| House music | 1.83× | Music & Radio |
| Lingerie | 2.15× | Fashion & Accessoires |
| Rossmann | 1.59× | Shopping |
| Simply Red | 6.28× | Music & Radio |
| FIFA Club World Cup | 4.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.25 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Creativity | OPEN | 1.13 |
| Sports Activity | POWER | 1.13 |
| Design Affinity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 55.4% |
| Japan | 25.9% |
| United States | 6.3% |
See Ado audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.