A data profile of the people who buy, follow and care about Sarcasm in Spain — modelled from more than twelve digital signal sources. Sarcasm has an estimated audience of 2,495,461 people in Spain.
The average Sarcasm fan in Spain is 41.2 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Humour, Laughter, TikTok, with strongest over-indexing on Humour (2.24× the country average).
Demographically, the Sarcasm audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sarcasm fan in Spain is balanced, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Humour.
The key figures that characterise the Sarcasm profile in Spain.
54.3% are female, 45.7% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 41.2 |
| Estimated audience size | 2,495,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Sarcasm audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.8% |
| India | 5.5% |
| United Kingdom | 5.1% |
Where the Sarcasm audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~600K | 1.26× | |
| 02 | La Rioja | ~20K | 1.17× | |
| 03 | Community of Madrid | ~400K | 1.06× | |
| 04 | Balearic Islands | ~70K | 1.06× | |
| 05 | Comunidad Valenciana | ~300K | 1.03× | |
| 06 | Cantabria | ~30K | 1.03× | |
| 07 | Navarre | ~30K | 1.02× | |
| 08 | Canary Islands | ~100K | 1.01× | |
| 09 | Extremadura | ~50K | 1.00× | |
| 10 | Region of Murcia | ~80K | 0.98× | |
| 11 | Principality of Asturias | ~60K | 0.97× | |
| 12 | Castilla-La Mancha | ~100K | 0.96× | |
| 13 | Aragon | ~60K | 0.96× | |
| 14 | Castile and León | ~100K | 0.93× | |
| 15 | Galicia | ~100K | 0.91× | |
| 16 | Basque Autonomous Country | ~80K | 0.91× | |
| 17 | Andalusia | ~400K | 0.86× |
The strongest cross-interests of the Sarcasm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Irony | Movies & TV | 4.80× | ||
| 02 | Humorism | Literature | 2.72× | ||
| 03 | Video hosting service | Technology & Electronics | 2.50× | ||
| 04 | Humour | Literature | 2.24× | ||
| 05 | Laughter | Movies & TV | 2.19× | ||
| 06 | Joke | Literature | 2.09× | ||
| 07 | Noticias (magazine) | Website / Newspaper / Magazine | 2.05× | ||
| 08 | Developmental psychology | Health | 1.99× | ||
| 09 | Childhood | Kids & Family | 1.89× | ||
| 10 | Broadcasting | Movies & TV | 1.88× | ||
| 11 | Digital television | Movies & TV | 1.88× | ||
| 12 | Interpersonal relationship | Kids & Family | 1.87× | ||
| 13 | Poetry | Literature | 1.69× | ||
| 14 | Girl | Kids & Family | 1.64× | ||
| 15 | Current events | Arts & Culture | 1.58× | ||
| 16 | Monarchy | Politics & Society | 1.55× | ||
| 17 | Online newspaper | News | 1.54× | ||
| 18 | TikTok | Internet & Social Media | 1.53× | ||
| 19 | X | Internet & Social Media | 1.53× | ||
| 20 | Telecommunication | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Urban Lifestyle | OPEN | 1.18× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Community Orientation | OPEN | 0.71× | |
| Sustainability | BALANCE | 0.77× |
Sarcasm has an estimated audience of 2,495,461 people in Spain, concentrated in Catalonia and Community of Madrid.
54.3% of Sarcasm fans are female, 45.7% are male, with an average age of 41.2 years.
Sarcasm fans show strongest brand affinity for Humour (2.24×), Laughter (2.19×), and TikTok (1.53×) over the country average.
Sarcasm fans in Spain are most concentrated in Catalonia (reach ~600K), Community of Madrid (reach ~400K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sarcasm itself, the audience over-indexes on Laughter (2.19×), TikTok (1.53×), Current events (1.58×), and Monarchy (1.55×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sarcasm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.