A data profile of the people who buy, follow and care about Meme in India — modelled from more than twelve digital signal sources. Meme has an estimated audience of 10,966,416 people in India.
Meme has an estimated audience of 10,966,416 people in India. 20.7% are female, 79.3% are male, average age 28.6. Top brand affinities: Young's, Videography, Anthropology, OnePlus, Real property.
Top brand affinities include Young's, Videography, Anthropology, with strongest over-indexing on Young's (3.4× the country average).
Demographically, the Meme audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Meme fan in India is more male, around 28.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Young's.
The key figures that characterise the Meme profile in India.
20.7% are female, 79.3% are male, average age 28.6.
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 28.6 |
| Estimated audience size | 10,966,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 29% | |
| 30-39 | 14% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Meme audience comes from India.
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 5.0% |
| Brazil | 4.8% |
The strongest cross-interests of the Meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young's | Food & Beverages | 3.40× | ||
| 02 | Jim Carrey | Movies & TV | 3.40× | ||
| 03 | Edward Norton | Movies & TV | 3.40× | ||
| 04 | Kristen Stewart | Movies & TV | 3.40× | ||
| 05 | Brock Lesnar | Sports | 2.93× | ||
| 06 | Roman Reigns | Sports | 2.80× | ||
| 07 | WrestleMania | Sports | 2.72× | ||
| 08 | Emma Stone | Movies & TV | 2.50× | ||
| 09 | United Nations | Politics & Society | 2.43× | ||
| 10 | Las Vegas | Travel & Leisure | 2.35× | ||
| 11 | Sabrina Carpenter | Music & Radio | 2.29× | ||
| 12 | Videography | Internet & Social Media | 2.20× | ||
| 13 | Mixed martial arts | Sports | 2.03× | ||
| 14 | Sarcasm | Politics & Society | 1.97× | ||
| 15 | Anthropology | Business & Career | 1.96× | ||
| 16 | Real property | Home & Garden | 1.94× | ||
| 17 | Zendaya | Movies & TV | 1.89× | ||
| 18 | Macau | Travel & Leisure | 1.83× | ||
| 19 | OnePlus | Technology & Electronics | 1.76× | ||
| 20 | Swimming pool | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.17× | |
| Extroversion | THRILL | 1.12× | |
| Indulgence | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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