Rascasse Audience Intelligence

Meme Audience in Argentina

A data profile of the people who buy, follow and care about Meme in Argentina — modelled from more than twelve digital signal sources. Meme has an estimated audience of 2,141,557 people in Argentina.

Meme has an estimated audience of 2,141,557 people in Argentina. 52.6% are female, 47.4% are male, average age 32.7. Top brand affinities: Air fryer, Arsenal F.C., Liverpool F.C., Sarcasm, Bugatti.

Top brand affinities include Air fryer, Arsenal F.C., Liverpool F.C., with strongest over-indexing on Air fryer (2.24× the country average).

Demographically, the Meme audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

The typical Meme fan in Argentina is balanced, around 32.7 years old, with strong Risk Appetite tendencies and a notable affinity for Air fryer.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Meme profile in Argentina.

Audience size
2.1M
in Argentina
Gender
52.6%
47.4% male
Age
32.7
average years
Country rank
#348
Topic in Argentina
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meme fans

52.6% are female, 47.4% are male, average age 32.7.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Meme audience in Argentina
MetricValue
Female52.6%
Male47.4%
Average age32.7
Estimated audience size2,141,557
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Meme audience in Argentina
Age bracketShare%
16-1936%
20-2925%
30-3917%
40-4912%
50+11%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Meme audience comes from Argentina.

Worldwide audience distribution share by country for Meme
CountryShare
United States32.4%
India5.0%
Brazil4.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meme audience
#·InterestCategoryAffinity×
01SpaceXCars & Mobility3.07×
02Player versus playerGames3.05×
03paul smithFashion & Accessoires2.70×
04LacrosseSports2.67×
05BugattiCars & Mobility2.43×
06Air fryerFood & Beverages2.24×
07Aston MartinCars & Mobility2.18×
08State schoolKids & Family2.13×
09Arsenal F.C.Sports2.07×
10Solid-state driveTechnology & Electronics1.99×
11AtheismPolitics & Society1.97×
12Gender equalityPolitics & Society1.90×
13SarcasmPolitics & Society1.85×
14Vehicle audioCars & Mobility1.73×
15Tesla MotorsCars & Mobility1.70×
16Rolls-Royce Motor CarsCars & Mobility1.70×
17Liverpool F.C.Sports1.65×
18LamborghiniCars & Mobility1.60×
19Made in USABusiness & Career1.58×
20Lewis HamiltonSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Meme audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.16×
PatriotismCONSERVATISM1.16×
Early Adopter MentalityPOWER1.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Meme audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Luxury OrientationPREMIUM0.86×
Design AffinityPREMIUM0.86×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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