Meme Audience in United Kingdom
Meme has an estimated audience of 10,299,403 people in United Kingdom. 53.3% are female, 46.7% are male, average age 35.1. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Purchase discount, Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Home business.
The average Meme fan in United Kingdom is 35.1 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Purchase discount, Sports nutrition, Diabetes mellitus awareness, with strongest over-indexing on Purchase discount (8.54× the country average). Demographically, the Meme audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Meme fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 35.1 |
| Estimated audience size | 10,299,403 |
Audience persona
The typical Meme fan in United Kingdom is balanced, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Purchase discount.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,724,553 | 1.2× |
| South East | 1,474,885 | 1.07× |
| Yorkshire and the Humber | 1,108,662 | 1.34× |
| South West | 815,935 | 0.96× |
| East of England | 784,563 | 0.83× |
| Scotland | 747,673 | 0.81× |
| West Midlands | 613,166 | 1.39× |
| Wales | 609,260 | 1.04× |
| East Midlands | 597,715 | 0.82× |
| North West | 500,515 | 0.45× |
| North East | 452,209 | 1.13× |
| Northern Ireland | 304,827 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Purchase discount | 8.54× | Shopping |
| Sports nutrition | 10.05× | Food & Beverages |
| Diabetes mellitus awareness | 8.08× | Health |
| Drinking establishment | 6.18× | Food & Beverages |
| Home business | 5.94× | Business & Career |
| Sapphire | 8.57× | Fashion & Accessoires |
| Destination spa | 7.41× | Health |
| Diana, Princess of Wales | 11× | Politics & Society |
| Tax refund | 5.54× | Business & Career |
| Lantern Festival | 13.87× | Travel & Leisure |
| Cyberwarfare | 12.46× | Technology & Electronics |
| Weddings | 2.1× | Kids & Family |
| Lacto vegetarianism | 12.46× | Food & Beverages |
| Hobby | 1.79× | Home & Garden |
| Wine cocktail | 8.98× | Food & Beverages |
| Luxury yacht | 3.25× | Travel & Leisure |
| Expensive Taste | 2.62× | Business & Career |
| David Walliams | 5.43× | Movies & TV |
| Love & Sex | 5.29× | Kids & Family |
| TripAdvisor | 2.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.14 |
| Price Sensitivity | PREMIUM | 1.12 |
| Convenience Orientation | PREMIUM | 1.08 |
| Luxury Orientation | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.03 |
| Extroversion | THRILL | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| India | 5.0% |
| Brazil | 4.8% |
See Meme audiences in other countries
More Content type audiences in United Kingdom
- Instant messaging (11,905,970)
- Viral video (9,603,929)
- Internet meme (7,610,565)
- Internet celebrity (4,341,322)
- Funny Videos (2,563,146)
Frequently asked questions
How many fans does Meme have in United Kingdom?
Meme has an estimated audience of 10,299,403 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Meme fans?
53.3% of Meme fans are female, 46.7% are male, with an average age of 35.1 years.
Which brands do Meme fans like most?
Meme fans show strongest brand affinity for Purchase discount (8.54×), Sports nutrition (10.05×), and Diabetes mellitus awareness (8.08×) over the country average.
Where do Meme fans live in United Kingdom?
Meme fans in United Kingdom are most concentrated in England (reach 7,724,553), South East (reach 1,474,885), and Yorkshire and the Humber (reach 1,108,662). These three regions account for the largest share of the active audience.
What other brands do Meme fans also like?
Beyond Meme itself, the audience over-indexes on Sports nutrition (10.05×), Diabetes mellitus awareness (8.08×), Drinking establishment (6.18×), and Home business (5.94×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.