A data profile of the people who buy, follow and care about Meme in United Kingdom — modelled from more than twelve digital signal sources. Meme has an estimated audience of 10,299,403 people in United Kingdom.
The average Meme fan in United Kingdom is 35.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Lantern Festival, Luxury yacht, Wikipedia, with strongest over-indexing on Lantern Festival (12.46× the country average).
Demographically, the Meme audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Meme fan in United Kingdom is balanced, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Lantern Festival.
The key figures that characterise the Meme profile in United Kingdom.
53.3% are female, 46.7% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 35.1 |
| Estimated audience size | 10,299,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Meme audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 5.0% |
| Brazil | 4.8% |
Where the Meme audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.39× | |
| 02 | Yorkshire and the Humber | ~1M | 1.34× | |
| 03 | England | ~7.5M | 1.20× | |
| 04 | North East | ~500K | 1.13× | |
| 05 | South East | ~1.5M | 1.07× | |
| 06 | Wales | ~600K | 1.04× | |
| 07 | South West | ~800K | 0.96× | |
| 08 | Northern Ireland | ~300K | 0.96× | |
| 09 | East of England | ~800K | 0.84× | |
| 10 | East Midlands | ~600K | 0.83× | |
| 11 | Scotland | ~700K | 0.81× | |
| 12 | North West | ~500K | 0.47× |
The strongest cross-interests of the Meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lantern Festival | Travel & Leisure | 12.46× | ||
| 02 | Luka Modrić | Sports | 7.60× | ||
| 03 | Scotland national rugby union team | Sports | 6.67× | ||
| 04 | David Walliams | Movies & TV | 6.02× | ||
| 05 | Alan Carr | Movies & TV | 5.24× | ||
| 06 | Luxury yacht | Travel & Leisure | 3.86× | ||
| 07 | Mango | Shopping | 3.70× | ||
| 08 | Expensive Taste | Business & Career | 2.72× | ||
| 09 | Wikipedia | Internet & Social Media | 2.64× | ||
| 10 | Satire | Literature | 2.57× | ||
| 11 | Betfair | Games | 2.21× | ||
| 12 | Movie theater | Movies & TV | 2.14× | ||
| 13 | Hobby | Home & Garden | 2.05× | ||
| 14 | William Hill (bookmaker) | Games | 2.04× | ||
| 15 | Internet & Social Media | 1.91× | |||
| 16 | Costco | Shopping | 1.71× | ||
| 17 | Weddings | Kids & Family | 1.68× | ||
| 18 | Distilled beverage | Food & Beverages | 1.67× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.66× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Patriotism | CONSERVATISM | 1.22× | |
| Early Adopter Mentality | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Community Orientation | OPEN | 0.78× | |
| Family Orientation | CONSERVATISM | 0.83× |
Meme has an estimated audience of 10,299,403 people in United Kingdom, concentrated in England and South East.
53.3% of Meme fans are female, 46.7% are male, with an average age of 35.1 years.
Meme fans show strongest brand affinity for Lantern Festival (12.46×), Luxury yacht (3.86×), and Wikipedia (2.64×) over the country average.
Meme fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Meme itself, the audience over-indexes on Luxury yacht (3.86×), Wikipedia (2.64×), Hobby (2.05×), and David Walliams (6.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.