A data profile of the people who buy, follow and care about Meme in Brazil — modelled from more than twelve digital signal sources. Meme has an estimated audience of 10,505,321 people in Brazil.
Meme has an estimated audience of 10,505,321 people in Brazil. 54.5% are female, 45.5% are male, average age 31.1. Top brand affinities: Samsung, X, Internet meme, Tinder, Spanish language.
Top brand affinities include Samsung, X, Internet meme, with strongest over-indexing on Samsung (1.63× the country average).
Demographically, the Meme audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Meme fan in Brazil is balanced, around 31.1 years old, with strong Extroversion tendencies and a notable affinity for Samsung.
The key figures that characterise the Meme profile in Brazil.
54.5% are female, 45.5% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 31.1 |
| Estimated audience size | 10,505,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 23% | |
| 30-39 | 14% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Meme audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 5.0% |
| Brazil | 4.8% |
The strongest cross-interests of the Meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LTE (telecommunication) | Technology & Electronics | 2.40× | ||
| 02 | Sarcasm | Politics & Society | 2.29× | ||
| 03 | Internet meme | Internet & Social Media | 2.06× | ||
| 04 | Tinder | Internet & Social Media | 2.05× | ||
| 05 | Spanish language | Politics & Society | 1.81× | ||
| 06 | A.C. Milan | Sports | 1.79× | ||
| 07 | Cate Blanchett | Movies & TV | 1.79× | ||
| 08 | Tom Hardy | Movies & TV | 1.76× | ||
| 09 | Celta de Vigo | Sports | 1.71× | ||
| 10 | Diplomacy | Politics & Society | 1.70× | ||
| 11 | Imagine Dragons | Music & Radio | 1.68× | ||
| 12 | Athletic Bilbao | Sports | 1.67× | ||
| 13 | Samsung | Technology & Electronics | 1.63× | ||
| 14 | Reggae | Music & Radio | 1.63× | ||
| 15 | Emma Watson | Movies & TV | 1.63× | ||
| 16 | Gender equality | Politics & Society | 1.59× | ||
| 17 | Leonardo DiCaprio | Movies & TV | 1.58× | ||
| 18 | Robert Downey jr | Movies & TV | 1.57× | ||
| 19 | X | Internet & Social Media | 1.56× | ||
| 20 | Optimism | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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