Meme Audience in Brazil
Meme has an estimated audience of 10,505,321 people in Brazil. 54.5% are female, 45.5% are male, average age 31.1. Top brand affinities: Sociedade Esportiva Palmeiras, Harry Potter, São Paulo FC, Sport Club Corinthians Paulista, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, Harry Potter, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.73× the country average). Demographically, the Meme audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Meme fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 31.1 |
| Estimated audience size | 10,505,321 |
Audience persona
The typical Meme fan in Brazil is balanced, around 31.1 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.73× | Sports |
| Harry Potter | 1.93× | Movies & TV |
| São Paulo FC | 1.98× | Sports |
| Sport Club Corinthians Paulista | 1.94× | Sports |
| Neymar | 2.36× | Sports |
| Real Madrid C.F. | 1.61× | Sports |
| TikTok | 2.48× | Internet & Social Media |
| UEFA Champions League | 2.43× | Sports |
| Cruzeiro Esporte Clube | 1.57× | Sports |
| Sport Club Internacional | 1.69× | Sports |
| Samsung | 2.2× | Technology & Electronics |
| X | 2.06× | Internet & Social Media |
| Paris Saint-Germain | 1.84× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 1.76× | Sports |
| Radio | 2.24× | Technology & Electronics |
| Batman | 1.89× | Movies & TV |
| Tinder | 3.26× | Internet & Social Media |
| Cristiano Ronaldo | 1.79× | Sports |
| Sephora | 2.4× | Shopping |
| AliExpress | 1.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.87 |
| Risk Appetite | THRILL | 1.63 |
| Spirituality | BALANCE | 1.61 |
| Creativity | OPEN | 1.53 |
| Extroversion | THRILL | 1.52 |
| Mindfulness | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| India | 5.0% |
| Brazil | 4.8% |
See Meme audiences in other countries
More Content type audiences in Brazil
- Instant messaging (20,634,300)
- Internet meme (7,700,805)
- Viral video (6,095,949)
- Influencer marketing (4,498,300)
- Practical joke (3,078,625)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.