A data profile of the people who buy, follow and care about Mixed martial arts in India — modelled from more than twelve digital signal sources. Mixed martial arts has an estimated audience of 4,118,378 people in India.
The average Mixed martial arts fan in India is 29.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Easy (store), Martial arts, Ali (film), with strongest over-indexing on Easy (store) (10.52× the country average).
Demographically, the Mixed martial arts audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Mixed martial arts fan in India is more male, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Easy (store).
The key figures that characterise the Mixed martial arts profile in India.
11.9% are female, 88.1% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 11.9% |
| Male | 88.1% |
| Average age | 29.6 |
| Estimated audience size | 4,118,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 26% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Mixed martial arts audience comes from India.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 5.4% |
| Japan | 4.7% |
Where the Mixed martial arts audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~100K | 1.77× | |
| 02 | Karnataka | ~100K | 1.23× | |
| 03 | Arunachal Pradesh | ~3K | 1.18× | |
| 04 | Manipur | ~6K | 1.17× | |
| 05 | Nagaland | ~3K | 1.13× | |
| 06 | Tamil Nadu | ~100K | 1.11× | |
| 07 | Meghalaya | ~5K | 1.11× | |
| 08 | Sikkim | ~2K | 1.10× | |
| 09 | Tripura | ~6K | 1.08× | |
| 10 | Assam | ~40K | 1.03× | |
| 11 | Mizoram | ~3K | 1.00× | |
| 12 | Goa | ~4K | 0.99× | |
| 13 | Uttarakhand | ~20K | 0.97× | |
| 14 | Maharashtra | ~200K | 0.96× | |
| 15 | West Bengal | ~100K | 0.95× | |
| 16 | Jammu and Kashmir | ~20K | 0.91× | |
| 17 | Telangana | ~50K | 0.89× | |
| 18 | Himachal Pradesh | ~10K | 0.88× | |
| 19 | Chhattisgarh | ~20K | 0.87× | |
| 20 | Jharkhand | ~30K | 0.84× | |
| 21 | Haryana | ~40K | 0.81× | |
| 22 | Andhra Pradesh | ~40K | 0.79× | |
| 23 | Odisha | ~30K | 0.79× | |
| 24 | Punjab (region) | ~40K | 0.78× | |
| 25 | Uttar Pradesh | ~100K | 0.74× | |
| 26 | Gujarat | ~80K | 0.70× | |
| 27 | Madhya Pradesh | ~50K | 0.70× | |
| 28 | Rajasthan | ~60K | 0.67× | |
| 29 | Bihar | ~50K | 0.64× |
The strongest cross-interests of the Mixed martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Submission wrestling | Sports | 17.78× | ||
| 02 | Ali (film) | Movies & TV | 15.89× | ||
| 03 | Lightweight (MMA) | Sports | 13.47× | ||
| 04 | Easy (store) | Home & Garden | 10.52× | ||
| 05 | Martial arts | Sports | 9.11× | ||
| 06 | Ultimate Fighting Championship | Sports | 5.35× | ||
| 07 | Wrestling | Sports | 4.56× | ||
| 08 | FIFA World Cup | Sports | 2.32× | ||
| 09 | Team sport | Sports | 2.10× | ||
| 10 | Viral video | Internet & Social Media | 1.80× | ||
| 11 | Physical exercise | Sports | 1.71× | ||
| 12 | Sex and the City | Movies & TV | 1.67× | ||
| 13 | Music videos | Music & Radio | 1.62× | ||
| 14 | Comedy movies | Movies & TV | 1.59× | ||
| 15 | Photography | Arts & Culture | 1.58× | ||
| 16 | Education | Business & Career | 1.54× | ||
| 17 | Physical fitness | Sports | 1.54× | ||
| 18 | Current events | Arts & Culture | 1.53× | ||
| 19 | FIFA World Cup 2026 | Sports | 1.52× | ||
| 20 | Fitness and wellness | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.04× | |
| Community Orientation | OPEN | 1.58× | |
| Mindfulness | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Luxury Orientation | PREMIUM | 0.92× |
Mixed martial arts has an estimated audience of 4,118,378 people in India, concentrated in Maharashtra and Uttar Pradesh.
11.9% of Mixed martial arts fans are female, 88.1% are male, with an average age of 29.6 years.
Mixed martial arts fans show strongest brand affinity for Easy (store) (10.52×), Martial arts (9.11×), and Ali (film) (15.89×) over the country average.
Mixed martial arts fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~100K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mixed martial arts itself, the audience over-indexes on Martial arts (9.11×), Ali (film) (15.89×), FIFA World Cup (2.32×), and FIFA World Cup 2026 (1.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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