Rascasse Audience Intelligence

Younger Audience in Germany

A data profile of the people who buy, follow and care about Younger in Germany — modelled from more than twelve digital signal sources. Younger has an estimated audience of 583,657 people in Germany.

#181among TV series in Germany#505among Movie / TV Show / Series in Germany#1524in Movies & TV

The average Younger fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Judy Garland, Bath salts, Hollywood Bowl, with strongest over-indexing on Judy Garland (84.01× the country average).

Demographically, the Younger audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Younger fan in Germany is balanced, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Judy Garland.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Younger profile in Germany.

Audience size
584K
in Germany
Gender
47.2%♀
52.8% male
Age
35.0
average years
Country rank
#10351
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+144%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Younger viewers

47.2% are female, 52.8% are male, average age 35.0.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Younger audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age35.0
Estimated audience size583,657
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Younger audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Younger audience comes from Germany.

Worldwide audience distribution share by country for Younger
CountryShare
United States18.0%
United Kingdom10.3%
Germany9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Younger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Younger fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.19×
02Hamburg~10K1.18×
03Rheinland-Pfalz~20K1.12×
04Nordrhein-Westfalen~100K1.09×
05Bayern~70K1.09×
06Schleswig-Holstein~20K1.09×
07Niedersachsen~40K1.03×
08Baden-Württemberg~60K0.99×
09Saarland~5K0.99×
10Hessen~30K0.98×
11Brandenburg~10K0.97×
12Bremen~3K0.93×
13Sachsen~20K0.87×
14Sachsen-Anhalt~9K0.87×
15Mecklenburg-Vorpommern~7K0.85×
16Thüringen~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Younger, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Younger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Younger audience
#·InterestCategoryAffinity×
01Hollywood BowlTravel & Leisure257.94×
02Bath saltsHome & Garden86.57×
03PixivInternet & Social Media85.51×
04Judy GarlandMovies & TV84.01×
05Selma BlairMovies & TV48.47×
06Rose waterFood & Beverages35.03×
07Elizabeth TaylorMovies & TV20.00×
08Marlon BrandoMovies & TV20.00×
09Teresa PalmerMovies & TV20.00×
10Rick AstleyMusic & Radio20.00×
11Jon VoightMovies & TV19.22×
12Hair tutorialsBeauty & Wellness17.23×
13Inspirational QuotesBusiness & Career15.72×
14Jane FondaMovies & TV15.59×
15Liza MinnelliMusic & Radio14.49×
16Internet Movie DatabaseMovies & TV10.41×
17George ClooneyMovies & TV9.40×
18Facial hairBeauty & Wellness7.98×
19Sex and the CityMovies & TV7.13×
20Tom CruiseMovies & TV6.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Younger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Younger audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.69×
SpiritualityBALANCE2.10×
ExtroversionTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Younger audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Healthy LifestyleBALANCE0.78×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Younger have in Germany?

Younger has an estimated audience of 583,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Younger viewers?

47.2% of Younger fans are female, 52.8% are male, with an average age of 35.0 years.

03

Which brands do Younger fans like most?

Younger fans show strongest brand affinity for Judy Garland (84.01×), Bath salts (86.57×), and Hollywood Bowl (257.94×) over the country average.

04

Where do Younger fans live in Germany?

Younger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Younger fans also like?

Beyond Younger itself, the audience over-indexes on Bath salts (86.57×), Hollywood Bowl (257.94×), Hair tutorials (17.23×), and Pixiv (85.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Younger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Younger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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