Younger Audience in Germany
Younger has an estimated audience of 420,544 people in Germany. 47.2% are female, 52.8% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Nazım Hikmet Ran, Oral, Kazakhstan, Mechanic, Litter box, Laneige.
The average Younger fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Nazım Hikmet Ran, Oral, Kazakhstan, Mechanic, with strongest over-indexing on Nazım Hikmet Ran (109.82× the country average). Demographically, the Younger audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Younger fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 35.0 |
| Estimated audience size | 420,544 |
Audience persona
The typical Younger fan in Germany is balanced, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Nazım Hikmet Ran.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,630 | 1.04× |
| Bayern | 75,597 | 1.12× |
| Niedersachsen | 41,474 | 1.02× |
| Hessen | 39,348 | 1.23× |
| Berlin | 27,216 | 1.45× |
| Baden-Württemberg | 26,315 | 0.46× |
| Rheinland-Pfalz | 24,690 | 1.17× |
| Sachsen | 18,454 | 0.89× |
| Schleswig-Holstein | 16,402 | 1.09× |
| Brandenburg | 12,496 | 0.96× |
| Hamburg | 10,927 | 1.15× |
| Sachsen-Anhalt | 8,850 | 0.81× |
| Thüringen | 8,346 | 0.78× |
| Mecklenburg-Vorpommern | 6,620 | 0.82× |
| Saarland | 5,424 | 1.05× |
| Bremen | 3,477 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nazım Hikmet Ran | 109.82× | Literature |
| Oral, Kazakhstan | 20× | Travel & Leisure |
| Mechanic | 4.88× | Cars & Mobility |
| Litter box | 2.42× | Pets & Animals |
| Laneige | 11.25× | Beauty & Wellness |
| Superior Hiking Trail | 16.17× | Travel & Leisure |
| Gil Ofarim | 1.65× | Music & Radio |
| Keizer, Oregon | 75.76× | Travel & Leisure |
| Guys and Dolls | 16.69× | Music & Radio |
| VfL Wolfsburg | 1.87× | Sports |
| Eindhoven | 2.35× | Travel & Leisure |
| Surveillance aircraft | 5.63× | |
| Este, Veneto | 2.51× | Travel & Leisure |
| Nationality | 2.53× | Politics & Society |
| Natural rubber | 1.98× | Cars & Mobility |
| Handmade Gifts | 1.73× | Kids & Family |
| Iseo, Lombardy | 8.65× | Travel & Leisure |
| Ezekiel Elliott | 17.11× | Sports |
| Sinister (band) | 9.31× | Music & Radio |
| IS (Infinite Stratos) | 3.29× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.05 |
| Spirituality | BALANCE | 1.71 |
| Price Sensitivity | PREMIUM | 1.43 |
| Pet Ownership | JOY | 1.38 |
| Extroversion | THRILL | 1.34 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 8.9% |
| Germany | 7.4% |
See Younger audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Younger have in Germany?
Younger has an estimated audience of 420,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Younger fans?
47.2% of Younger fans are female, 52.8% are male, with an average age of 35.0 years.
Which brands do Younger fans like most?
Younger fans show strongest brand affinity for Nazım Hikmet Ran (109.82×), Oral, Kazakhstan (20×), and Mechanic (4.88×) over the country average.
Where do Younger fans live in Germany?
Younger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,630), Bayern (reach 75,597), and Niedersachsen (reach 41,474). These three regions account for the largest share of the active audience.
What other brands do Younger fans also like?
Beyond Younger itself, the audience over-indexes on Oral, Kazakhstan (20×), Mechanic (4.88×), Litter box (2.42×), and Laneige (11.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Younger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.