Younger Audience in Germany

Younger has an estimated audience of 420,544 people in Germany. 47.2% are female, 52.8% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Pixiv, Bath salts, Hair tutorials, Sex and the City, Internet Movie Database.

The average Younger fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Pixiv, Bath salts, Hair tutorials, with strongest over-indexing on Pixiv (109.82× the country average). Demographically, the Younger audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Younger fans

Demographic split for Younger audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age35.0
Estimated audience size420,544

Audience persona

The typical Younger fan in Germany is balanced, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Pixiv.

Top regions in Germany

Top regions ranked by reach for Younger in Germany
RegionReachAffinity
Nordrhein-Westfalen95,6301.04×
Bayern75,5971.12×
Niedersachsen41,4741.02×
Hessen39,3481.23×
Berlin27,2161.45×
Baden-Württemberg26,3150.46×
Rheinland-Pfalz24,6901.17×
Sachsen18,4540.89×
Schleswig-Holstein16,4021.09×
Brandenburg12,4960.96×
Hamburg10,9271.15×
Sachsen-Anhalt8,8500.81×
Thüringen8,3460.78×
Mecklenburg-Vorpommern6,6200.82×
Saarland5,4241.05×
Bremen3,4770.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Younger audience
BrandAffinityCategory
Pixiv109.82×Internet & Social Media
Bath salts112.82×Home & Garden
Hair tutorials24.73×Beauty & Wellness
Sex and the City12.53×Movies & TV
Internet Movie Database17.11×Movies & TV
Selma Blair45.91×Movies & TV
Jane Fonda20×Movies & TV
Elizabeth Taylor20×Movies & TV
Judy Garland20.25×Movies & TV
Katie Price16.69×Fashion & Accessoires
Rose water42.29×Food & Beverages
Marlon Brando17.07×Movies & TV
Facial hair7.91×Beauty & Wellness
Jon Voight20×Movies & TV
Rick Astley20×Music & Radio
Google Maps2.97×Internet & Social Media
Teresa Palmer20×Movies & TV
George Clooney7.49×Movies & TV
Liza Minnelli13.79×Music & Radio
Chicago Fire (TV series)10.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Younger audience
TraitClusterScore
Convenience OrientationPREMIUM2.05
SpiritualityBALANCE1.71
Price SensitivityPREMIUM1.43
Pet OwnershipJOY1.38
ExtroversionTHRILL1.34
Sports ActivityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Younger
CountryShare
United States24.4%
United Kingdom8.9%
Germany7.4%

See Younger audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does Younger have in Germany?

Younger has an estimated audience of 420,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Younger fans?

47.2% of Younger fans are female, 52.8% are male, with an average age of 35.0 years.

Which brands do Younger fans like most?

Younger fans show strongest brand affinity for Pixiv (109.82×), Bath salts (112.82×), and Hair tutorials (24.73×) over the country average.

Where do Younger fans live in Germany?

Younger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,630), Bayern (reach 75,597), and Niedersachsen (reach 41,474). These three regions account for the largest share of the active audience.

What other brands do Younger fans also like?

Beyond Younger itself, the audience over-indexes on Bath salts (112.82×), Hair tutorials (24.73×), Sex and the City (12.53×), and Internet Movie Database (17.11×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Younger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.