Rascasse Audience Intelligence

Younger Audience in United States

A data profile of the people who buy, follow and care about Younger in United States — modelled from more than twelve digital signal sources. Younger has an estimated audience of 1,149,164 people in United States.

#415among TV series in United States#1595among Movie / TV Show / Series in United States#3800in Movies & TV

The average Younger fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rebelde, Hilary Duff, Amy Adams, with strongest over-indexing on Rebelde (146.11× the country average).

Demographically, the Younger audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Younger fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Rebelde.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Younger profile in United States.

Audience size
1.1M
in United States
Gender
69.4%♀
30.6% male
Age
35.8
average years
Country rank
#21527
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Younger viewers

69.4% are female, 30.6% are male, average age 35.8.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Younger audience in United States
MetricValue
Female69.4%
Male30.6%
Average age35.8
Estimated audience size1,149,164
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Younger audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Younger audience comes from United States.

Worldwide audience distribution share by country for Younger
CountryShare
United States18.0%
United Kingdom10.3%
Germany9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Younger audience in United States is strongest.

Fig. 05

Top regions by affinity

Younger fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K1.37×
02New Hampshire~7K1.34×
03Michigan~50K1.28×
04Massachusetts~40K1.27×
05New Jersey~40K1.23×
06Maine~6K1.23×
07Rhode Island~5K1.23×
08Wisconsin~30K1.20×
09Vermont~3K1.20×
10New York~90K1.19×
11Minnesota~20K1.16×
12Pennsylvania~50K1.15×
13Colorado~30K1.15×
14Washington~30K1.14×
15Florida~100K1.11×
16Iowa~10K1.11×
17Illinois~50K1.08×
18Ohio~50K1.08×
19Missouri~20K1.08×
20Oregon~20K1.08×
21Idaho~7K1.04×
22California~200K1.03×
23South Carolina~20K1.03×
24Kansas~10K1.03×
25Maryland~20K1.02×
26Montana~4K1.02×
27Tennessee~30K1.01×
28Delaware~4K1.00×
29Virginia~30K0.99×
30Kentucky~20K0.99×
31Indiana~20K0.97×
32North Carolina~40K0.96×
33Nebraska~7K0.96×
34North Dakota~3K0.93×
35Oklahoma~10K0.92×
36West Virginia~6K0.92×
37Utah~10K0.90×
38Hawaii~5K0.90×
39Washington, District of Columbia~4K0.90×
40Texas~100K0.89×
41New Mexico~6K0.89×
42Arkansas~10K0.88×
43South Dakota~3K0.88×
44Georgia~40K0.87×
45Louisiana~20K0.86×
46Nevada~10K0.83×
47Arizona~20K0.82×
48Alaska~2K0.78×
49Mississippi~9K0.77×
50Alabama~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Younger, United States
0.63×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Younger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Younger audience
#·InterestCategoryAffinity×
01RebeldeMovies & TV146.11×
02Hilary DuffMovies & TV38.03×
03Amy AdamsMovies & TV32.33×
04MaltaTravel & Leisure32.13×
05Infiniti Q50Cars & Mobility27.84×
06Allegro (auction website)Shopping23.10×
07JoJo SiwaMovies & TV18.34×
08Pan's LabyrinthMovies & TV13.84×
09Julianne MooreMovies & TV13.32×
10Susan SarandonMovies & TV12.52×
11Jennette McCurdyMovies & TV10.63×
12Brittany SnowMovies & TV9.72×
13Kat DenningsMovies & TV8.84×
14Makeup brushBeauty & Wellness8.43×
15Jake PaulInternet & Social Media7.32×
16Anne HathawayMovies & TV5.42×
17Nail polishBeauty & Wellness5.23×
18Nail artBeauty & Wellness5.01×
19LipstickBeauty & Wellness4.63×
20High schoolBusiness & Career3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Younger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Younger audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.69×
PatriotismCONSERVATISM1.69×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Younger audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
TraditionCONSERVATISM0.84×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Younger have in United States?

Younger has an estimated audience of 1,149,164 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Younger viewers?

69.4% of Younger fans are female, 30.6% are male, with an average age of 35.8 years.

03

Which brands do Younger fans like most?

Younger fans show strongest brand affinity for Rebelde (146.11×), Hilary Duff (38.03×), and Amy Adams (32.33×) over the country average.

04

Where do Younger fans live in United States?

Younger fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Younger fans also like?

Beyond Younger itself, the audience over-indexes on Hilary Duff (38.03×), Amy Adams (32.33×), JoJo Siwa (18.34×), and Malta (32.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Younger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Younger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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