Younger Audience in United States

Younger logo

Younger has an estimated audience of 1,394,477 people in United States. 69.4% are female, 30.6% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Ian Bremmer, Alton, Hampshire, Whataburger, Google Photos.

The average Younger fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Ian Bremmer, Alton, Hampshire, with strongest over-indexing on Minnesota (4.39× the country average). Demographically, the Younger audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Younger fans

Demographic split for Younger audience in United States
MetricValue
Female69.4%
Male30.6%
Average age35.8
Estimated audience size1,394,477

Audience persona

The typical Younger fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Younger in United States
RegionReachAffinity
California168,5751.1×
Texas114,4910.96×
Florida112,1211.19×
New York98,6271.27×
Pennsylvania56,6281.21×
Illinois53,4971.15×
Ohio48,6361.13×
Michigan47,2251.3×
New Jersey46,8691.32×
North Carolina40,7110.97×
Georgia38,9890.91×
Massachusetts36,9281.34×
Virginia35,4021.04×
Washington33,0941.18×
Tennessee29,2561.05×
Colorado26,8521.22×
Wisconsin26,2361.25×
Indiana25,4171×
Missouri24,6801.1×
Maryland24,5941.03×
Minnesota23,6991.19×
South Carolina22,2561.06×
Connecticut20,3011.45×
Oregon17,9501.12×
Kentucky17,3200.99×
Louisiana15,3420.85×
Oklahoma14,4200.93×
Iowa13,1041.14×
Nevada11,3650.84×
Kansas11,3381.03×
Utah11,2230.9×
Arkansas9,9400.87×
Mississippi8,5730.75×
New Hampshire7,5191.37×
Idaho7,0521.01×
Nebraska6,5640.94×
New Mexico6,1480.88×
Maine5,9841.2×
West Virginia5,7290.88×
Rhode Island5,4131.22×
Hawaii5,3940.9×
Arizona4,4550.16×
Montana3,7720.98×
Delaware3,7230.97×
Washington, District of Columbia3,5630.85×
Vermont2,7541.12×
South Dakota2,5890.8×
Alabama2,5180.13×
North Dakota2,4790.87×
Wyoming1,5930.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Younger audience
BrandAffinityCategory
Minnesota4.39×Travel & Leisure
Ian Bremmer27.26×Politics & Society
Alton, Hampshire30.44×Travel & Leisure
Whataburger1.73×Food & Beverages
Google Photos2.26×Technology & Electronics
Home equity1.7×Home & Garden
Home staging3.57×Home & Garden
Bank account1.65×Business & Career
Mothercare2×Kids & Family
Kendra Scott1.81×Fashion & Accessoires
Laneige3.08×Beauty & Wellness
Hog Hunting1.68×Sports
Keizer, Oregon13.17×Travel & Leisure
South Yorkshire6.96×Travel & Leisure
Stamp collecting2.21×Home & Garden
Tezz3.26×Movies & TV
Cam Ward1.75×Sports
Corona (band)2.59×Music & Radio
Cachorro2.44×Pets & Animals
Guys and Dolls6.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Younger audience
TraitClusterScore
ExtroversionTHRILL1.64
Family OrientationCONSERVATISM1.23
CreativityOPEN1.18
Price SensitivityPREMIUM1.15
DIY MentalityTHRILL1.11
Quality AwarenessPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Younger
CountryShare
United States24.4%
United Kingdom8.9%
Germany7.4%

See Younger audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Younger have in United States?

Younger has an estimated audience of 1,394,477 people in United States, concentrated in California and Texas.

What is the gender split and age of Younger fans?

69.4% of Younger fans are female, 30.6% are male, with an average age of 35.8 years.

Which brands do Younger fans like most?

Younger fans show strongest brand affinity for Minnesota (4.39×), Ian Bremmer (27.26×), and Alton, Hampshire (30.44×) over the country average.

Where do Younger fans live in United States?

Younger fans in United States are most concentrated in California (reach 168,575), Texas (reach 114,491), and Florida (reach 112,121). These three regions account for the largest share of the active audience.

What other brands do Younger fans also like?

Beyond Younger itself, the audience over-indexes on Ian Bremmer (27.26×), Alton, Hampshire (30.44×), Whataburger (1.73×), and Google Photos (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Younger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.