Pixiv Audience in Germany
Pixiv has an estimated audience of 475,117 people in Germany. 63.2% are female, 36.8% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: ArtRage, Graphics tablet, Dōjinshi, Shining Force, Fable.
The average Pixiv fan in Germany is 31.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include ArtRage, Graphics tablet, Dōjinshi, with strongest over-indexing on ArtRage (977.34× the country average). Demographically, the Pixiv audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Pixiv fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 31.5 |
| Estimated audience size | 475,117 |
Audience persona
The typical Pixiv fan in Germany is more female, around 31.5 years old, with strong Extroversion tendencies and a notable affinity for ArtRage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,213 | 1.03× |
| Hessen | 96,661 | 2.67× |
| Bayern | 59,254 | 0.78× |
| Niedersachsen | 55,455 | 1.2× |
| Baden-Württemberg | 43,326 | 0.67× |
| Sachsen | 26,454 | 1.14× |
| Berlin | 18,101 | 0.85× |
| Rheinland-Pfalz | 18,066 | 0.76× |
| Sachsen-Anhalt | 14,349 | 1.17× |
| Schleswig-Holstein | 14,109 | 0.83× |
| Thüringen | 12,591 | 1.04× |
| Brandenburg | 12,490 | 0.85× |
| Hamburg | 8,477 | 0.79× |
| Mecklenburg-Vorpommern | 6,116 | 0.67× |
| Saarland | 4,920 | 0.84× |
| Bremen | 2,923 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ArtRage | 977.34× | Technology & Electronics |
| Graphics tablet | 212.69× | Technology & Electronics |
| Dōjinshi | 576.37× | Literature |
| Shining Force | 593.89× | Games |
| Fable | 208.78× | Games |
| Fanzine | 169.19× | Literature |
| Scarface | 82.09× | Music & Radio |
| Fashion illustration | 111.8× | Arts & Culture |
| PaintShop Pro | 303.89× | Technology & Electronics |
| Fire Emblem | 188.08× | Games |
| Parasite Eve (video game) | 299.38× | Movies & TV |
| Fantasy Life | 404.44× | Games |
| Baldur's Gate 3 | 48.36× | Games |
| Younger | 85.51× | Movies & TV |
| Cubism | 150.05× | Arts & Culture |
| Phantasy Star (video game) | 488.73× | Games |
| REBELLE | 158.68× | Fashion & Accessoires |
| Transistor | 167.3× | Technology & Electronics |
| Graphics software | 68.65× | Technology & Electronics |
| Vindictus | 350.17× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.97 |
| Sustainability | BALANCE | 1.79 |
| Tradition | CONSERVATISM | 1.72 |
| Early Adopter Mentality | POWER | 1.65 |
| DIY Mentality | THRILL | 1.59 |
| Family Orientation | CONSERVATISM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 68.7% |
| Japan | 14.8% |
| United States | 3.5% |
See Pixiv audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Pixiv have in Germany?
Pixiv has an estimated audience of 475,117 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Pixiv fans?
63.2% of Pixiv fans are female, 36.8% are male, with an average age of 31.5 years.
Which brands do Pixiv fans like most?
Pixiv fans show strongest brand affinity for ArtRage (977.34×), Graphics tablet (212.69×), and Dōjinshi (576.37×) over the country average.
Where do Pixiv fans live in Germany?
Pixiv fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,213), Hessen (reach 96,661), and Bayern (reach 59,254). These three regions account for the largest share of the active audience.
What other brands do Pixiv fans also like?
Beyond Pixiv itself, the audience over-indexes on Graphics tablet (212.69×), Dōjinshi (576.37×), Shining Force (593.89×), and Fable (208.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pixiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.