Pixiv Audience in Germany
A data profile of the people who buy, follow and care about Pixiv in Germany — modelled from more than twelve digital signal sources. Pixiv has an estimated audience of 73,306 people in Germany.
The average Pixiv fan in Germany is 31.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.
Top brand affinities include ArtRage, Graphics tablet, Dōjinshi, with strongest over-indexing on ArtRage (977.34× the country average).
Demographically, the Pixiv audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pixiv fan in Germany is more female, around 31.5 years old, with strong Price Sensitivity tendencies and a notable affinity for ArtRage.
At a glance
The key figures that characterise the Pixiv profile in Germany.
Search interest · 12-month trend
Audience demographics of Pixiv
63.2% are female, 36.8% are male, average age 31.5.
Gender split
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 31.5 |
| Estimated audience size | 73,306 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Pixiv audience comes from Germany.
| Country | Share |
|---|---|
| China | 72.8% |
| Japan | 15.7% |
| South Korea | 2.7% |
Geography
Where the Pixiv audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~90K | 2.61× | |
| 02 | Sachsen | ~50K | 1.94× | |
| 03 | Niedersachsen | ~50K | 1.17× | |
| 04 | Sachsen-Anhalt | ~10K | 1.17× | |
| 05 | Thüringen | ~10K | 1.04× | |
| 06 | Nordrhein-Westfalen | ~100K | 0.99× | |
| 07 | Saarland | ~5K | 0.88× | |
| 08 | Brandenburg | ~10K | 0.84× | |
| 09 | Schleswig-Holstein | ~10K | 0.83× | |
| 10 | Berlin | ~20K | 0.82× | |
| 11 | Hamburg | ~9K | 0.79× | |
| 12 | Bremen | ~3K | 0.77× | |
| 13 | Bayern | ~60K | 0.76× | |
| 14 | Rheinland-Pfalz | ~20K | 0.76× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.71× | |
| 16 | Baden-Württemberg | ~40K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pixiv audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ArtRage | Technology & Electronics | 977.34× | ||
| 02 | Shining Force | Games | 593.89× | ||
| 03 | Dōjinshi | Literature | 576.37× | ||
| 04 | Phantasy Star (video game) | Games | 488.73× | ||
| 05 | Secret of Mana | Games | 436.06× | ||
| 06 | Legend of Mana | Games | 432.69× | ||
| 07 | Fantasy Life | Games | 404.44× | ||
| 08 | PaintShop Pro | Technology & Electronics | 303.89× | ||
| 09 | Parasite Eve (video game) | Movies & TV | 299.38× | ||
| 10 | Graphics tablet | Technology & Electronics | 212.69× | ||
| 11 | Fable | Games | 208.78× | ||
| 12 | Fire Emblem | Games | 188.08× | ||
| 13 | Fanzine | Literature | 169.19× | ||
| 14 | REBELLE | Fashion & Accessoires | 158.68× | ||
| 15 | Cubism | Arts & Culture | 150.05× | ||
| 16 | Fashion illustration | Arts & Culture | 111.80× | ||
| 17 | Younger | Movies & TV | 85.51× | ||
| 18 | Scarface | Music & Radio | 82.09× | ||
| 19 | Baldur's Gate 3 | Games | 48.36× | ||
| 20 | DeviantArt | Internet & Social Media | 29.39× |
Personality of the Pixiv audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.42× | |
| Early Adopter Mentality | POWER | 1.58× | |
| Risk Appetite | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.13× | |
| Sustainability | BALANCE | 1.15× | |
| Healthy Lifestyle | BALANCE | 1.22× |
Frequently asked questions
How many fans does Pixiv have in Germany?
Pixiv has an estimated audience of 73,306 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Pixiv fans?
63.2% of Pixiv fans are female, 36.8% are male, with an average age of 31.5 years.
Which brands do Pixiv fans like most?
Pixiv fans show strongest brand affinity for ArtRage (977.34×), Graphics tablet (212.69×), and Dōjinshi (576.37×) over the country average.
Where do Pixiv fans live in Germany?
Pixiv fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Hessen (reach ~90K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Pixiv fans also like?
Beyond Pixiv itself, the audience over-indexes on Graphics tablet (212.69×), Dōjinshi (576.37×), Shining Force (593.89×), and Secret of Mana (436.06×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
See Pixiv audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pixiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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