Rascasse Audience Intelligence

Pixiv Audience in United States

A data profile of the people who buy, follow and care about Pixiv in United States — modelled from more than twelve digital signal sources. Pixiv has an estimated audience of 321,439 people in United States.

#1527among Website / Newspaper / Magazine in United States#429in Internet & Social Media

The average Pixiv fan in United States is 28.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include K-On!, Beyond the Boundary, Black Butler, with strongest over-indexing on K-On! (204.13× the country average).

Demographically, the Pixiv audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pixiv fan in United States is more female, around 28.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for K-On!.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pixiv profile in United States.

Audience size
321K
in United States
Gender
65.2%♀
34.8% male
Age
28.8
average years
Country rank
#46625
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pixiv

65.2% are female, 34.8% are male, average age 28.8.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Pixiv audience in United States
MetricValue
Female65.2%
Male34.8%
Average age28.8
Estimated audience size321,439
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Pixiv audience in United States
Age bracketShare%
16-1949%
20-2922%
30-3915%
40-499%
50+5%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Pixiv audience comes from United States.

Worldwide audience distribution share by country for Pixiv
CountryShare
China72.8%
Japan15.7%
South Korea2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pixiv audience in United States is strongest.

Fig. 05

Top regions by affinity

Pixiv fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~90K2.05×
02California~800K2.01×
03Washington~100K1.79×
04Nevada~60K1.51×
05Arizona~100K1.31×
06Virginia~100K1.24×
07Hawaii~20K1.24×
08New York~200K1.16×
09Utah~40K1.13×
10Illinois~100K1.10×
11Georgia~100K1.09×
12Texas~300K1.08×
13New Jersey~100K1.03×
14Massachusetts~80K1.03×
15Ohio~100K1.01×
16Oklahoma~40K1.01×
17Maryland~70K1.00×
18Michigan~100K0.98×
19Missouri~60K0.98×
20West Virginia~20K0.98×
21Florida~200K0.97×
22Pennsylvania~100K0.96×
23Indiana~70K0.96×
24Connecticut~40K0.96×
25Tennessee~70K0.95×
26Kentucky~40K0.95×
27Idaho~20K0.95×
28Alaska~8K0.94×
29Minnesota~50K0.93×
30Colorado~50K0.91×
31Arkansas~30K0.91×
32Kansas~30K0.91×
33North Dakota~7K0.91×
34Rhode Island~10K0.89×
35Delaware~9K0.88×
36Nebraska~20K0.87×
37North Carolina~100K0.86×
38Iowa~30K0.86×
39Wisconsin~50K0.85×
40Alabama~40K0.84×
41New Hampshire~10K0.84×
42South Dakota~7K0.82×
43Washington, District of Columbia~9K0.81×
44Louisiana~40K0.80×
45New Mexico~20K0.80×
46Mississippi~20K0.76×
47South Carolina~40K0.75×
48Maine~10K0.74×
49Vermont~5K0.70×
50Montana~6K0.61×
Fig. 06

Affinity by region

Affinity by region — Pixiv, United States
0.61×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pixiv audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pixiv audience
#·InterestCategoryAffinity×
01Beyond the BoundaryLiterature300.76×
02Aria the Scarlet AmmoLiterature238.93×
03A Certain Magical IndexLiterature233.36×
04K-On!Literature204.13×
05Angel Beats!Movies & TV170.75×
06Black ButlerLiterature155.93×
07Bae SuzyMovies & TV131.24×
08Haruhi SuzumiyaLiterature127.36×
09Puella Magi Madoka MagicaMovies & TV122.81×
10Monster Hunter 2Games118.82×
11World of Warcraft: The Burning CrusadeGames111.98×
12Clannad (visual novel)Games110.97×
13GantzLiterature104.70×
14Ranma ½Literature99.30×
15Steins;GateMovies & TV86.61×
16AnimeLabInternet & Social Media66.01×
17Code GeassMovies & TV60.01×
18YuYu HakushoLiterature57.87×
19Dungeons & Dragons (TV series)Movies & TV45.87×
20K (anime)Literature20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pixiv audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pixiv audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.45×
Pet OwnershipJOY0.87×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pixiv audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.40×
Community OrientationOPEN0.43×
IndividualismJOY0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pixiv have in United States?

Pixiv has an estimated audience of 321,439 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pixiv fans?

65.2% of Pixiv fans are female, 34.8% are male, with an average age of 28.8 years.

03

Which brands do Pixiv fans like most?

Pixiv fans show strongest brand affinity for K-On! (204.13×), Beyond the Boundary (300.76×), and Black Butler (155.93×) over the country average.

04

Where do Pixiv fans live in United States?

Pixiv fans in United States are most concentrated in California (reach ~800K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pixiv fans also like?

Beyond Pixiv itself, the audience over-indexes on Beyond the Boundary (300.76×), Black Butler (155.93×), A Certain Magical Index (233.36×), and Bae Suzy (131.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Pixiv audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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