Pixiv Audience in United States

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Pixiv has an estimated audience of 3,776,154 people in United States. 65.2% are female, 34.8% are male, average age 28.8. Top regions: California, Texas, New York. Top brand affinities: K-On!, Beyond the Boundary, Puella Magi Madoka Magica, Black Butler, A Certain Magical Index.

The average Pixiv fan in United States is 28.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include K-On!, Beyond the Boundary, Puella Magi Madoka Magica, with strongest over-indexing on K-On! (204.13× the country average). Demographically, the Pixiv audience skews more female with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Pixiv fans

Demographic split for Pixiv audience in United States
MetricValue
Female65.2%
Male34.8%
Average age28.8
Estimated audience size3,776,154

Audience persona

The typical Pixiv fan in United States is more female, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for K-On!.

Top regions in United States

Top regions ranked by reach for Pixiv in United States
RegionReachAffinity
California873,8852.1×
Texas369,2471.14×
New York257,1441.22×
Florida252,4330.99×
Illinois144,9411.15×
Washington139,5971.84×
Georgia130,7521.12×
Pennsylvania124,6420.98×
Ohio121,0251.04×
Virginia117,8171.28×
Arizona102,0911.32×
New Jersey102,0861.06×
North Carolina100,8630.89×
Michigan98,3571×
Oregon89,6802.07×
Massachusetts77,8351.05×
Tennessee72,5210.96×
Indiana67,7750.98×
Maryland64,9231×
Missouri60,2990.99×
Nevada55,7861.53×
Colorado55,3760.93×
Minnesota51,0110.94×
Wisconsin48,1730.85×
Kentucky45,0770.95×
Alabama43,6330.83×
Oklahoma42,8481.02×
South Carolina42,6020.75×
Utah38,4411.14×
Louisiana38,3060.79×
Connecticut36,1940.96×
Arkansas27,6980.89×
Kansas27,2320.92×
Iowa26,2630.84×
Mississippi22,5340.72×
Hawaii19,7641.22×
Idaho17,4490.92×
West Virginia16,2630.92×
Nebraska15,9530.84×
New Mexico14,4610.76×
New Hampshire11,9540.8×
Rhode Island10,1930.85×
Maine9,4890.7×
Washington, District of Columbia8,8180.78×
Delaware8,7530.84×
Alaska6,6550.82×
South Dakota6,6000.76×
North Dakota6,4560.83×
Montana5,7200.55×
Vermont4,1020.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pixiv audience
BrandAffinityCategory
K-On!204.13×Literature
Beyond the Boundary300.76×Literature
Puella Magi Madoka Magica122.81×Movies & TV
Black Butler155.93×Literature
A Certain Magical Index233.36×Literature
Bae Suzy131.24×Movies & TV
Angel Beats!170.75×Movies & TV
K (anime)20×Literature
Dungeons & Dragons (TV series)45.87×Movies & TV
World of Warcraft: The Burning Crusade111.98×Games
Monster Hunter 2118.82×Games
Ranma ½99.3×Literature
Steins;Gate86.61×Movies & TV
Code Geass60.01×Movies & TV
Aria the Scarlet Ammo238.93×Literature
Clannad (visual novel)110.97×Games
Haruhi Suzumiya127.36×Literature
YuYu Hakusho57.87×Literature
Gantz104.7×Literature
Digimon Data Squad167.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pixiv audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.01
CreativityOPEN1.39
Price SensitivityPREMIUM1.38
Urban LifestyleOPEN1.32
TraditionCONSERVATISM1.31
SpiritualityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Pixiv
CountryShare
China68.7%
Japan14.8%
United States3.5%

See Pixiv audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Pixiv have in United States?

Pixiv has an estimated audience of 3,776,154 people in United States, concentrated in California and Texas.

What is the gender split and age of Pixiv fans?

65.2% of Pixiv fans are female, 34.8% are male, with an average age of 28.8 years.

Which brands do Pixiv fans like most?

Pixiv fans show strongest brand affinity for K-On! (204.13×), Beyond the Boundary (300.76×), and Puella Magi Madoka Magica (122.81×) over the country average.

Where do Pixiv fans live in United States?

Pixiv fans in United States are most concentrated in California (reach 873,885), Texas (reach 369,247), and New York (reach 257,144). These three regions account for the largest share of the active audience.

What other brands do Pixiv fans also like?

Beyond Pixiv itself, the audience over-indexes on Beyond the Boundary (300.76×), Puella Magi Madoka Magica (122.81×), Black Butler (155.93×), and A Certain Magical Index (233.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.