Rascasse Audience Intelligence

World of Warcraft: The Burning Crusade Audience in United States

A data profile of the people who buy, follow and care about World of Warcraft: The Burning Crusade in United States — modelled from more than twelve digital signal sources. World of Warcraft: The Burning Crusade has an estimated audience of 373,015 people in United States.

#631among Video / Board Game in United States#978in Games

The average World of Warcraft: The Burning Crusade fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Battlefield 4, Micro Center, Urban Dictionary, with strongest over-indexing on Battlefield 4 (183.07× the country average).

Demographically, the World of Warcraft: The Burning Crusade audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World of Warcraft: The Burning Crusade fan in United States is more male, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Battlefield 4.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World of Warcraft: The Burning Crusade profile in United States.

Audience size
373K
in United States
Gender
15.7%♀
84.3% male
Age
31.6
average years
Country rank
#43156
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World of Warcraft: The Burning Crusade fans

15.7% are female, 84.3% are male, average age 31.6.

Fig. 02

Gender split

15.7%
Female
84.3%
Male
Demographic split for World of Warcraft: The Burning Crusade audience in United States
MetricValue
Female15.7%
Male84.3%
Average age31.6
Estimated audience size373,015
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the World of Warcraft: The Burning Crusade audience in United States
Age bracketShare%
16-1937%
20-2926%
30-3917%
40-4911%
50+8%
Fig. 04

Worldwide distribution

44.3%

of the worldwide World of Warcraft: The Burning Crusade audience comes from United States.

Worldwide audience distribution share by country for World of Warcraft: The Burning Crusade
CountryShare
United States44.3%
Brazil8.7%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World of Warcraft: The Burning Crusade audience in United States is strongest.

Fig. 05

Top regions by affinity

World of Warcraft: The Burning Crusade fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.35×
02New Hampshire~2K1.33×
03Oregon~5K1.19×
04Idaho~2K1.13×
05Alaska<1K1.13×
06Colorado~6K1.11×
07Utah~4K1.09×
08Missouri~6K1.08×
09Oklahoma~4K1.08×
10Arkansas~3K1.06×
11North Dakota<1K1.06×
12Vermont<1K1.04×
13Kentucky~5K1.03×
14Kansas~3K1.03×
15Nevada~4K1.02×
16Maine~1K1.02×
17Montana~1K1.02×
18Arizona~8K1.01×
19Nebraska~2K1.01×
20West Virginia~2K1.01×
21South Dakota<1K1.01×
22Michigan~10K1.00×
23Indiana~7K1.00×
24Iowa~3K0.99×
25Ohio~10K0.98×
26Minnesota~5K0.98×
27Hawaii~2K0.97×
28Wisconsin~5K0.96×
29Louisiana~5K0.96×
30New Mexico~2K0.96×
31Rhode Island~1K0.96×
32Delaware<1K0.96×
33Tennessee~7K0.95×
34Alabama~5K0.95×
35Florida~20K0.94×
36Mississippi~3K0.93×
37Connecticut~3K0.92×
38Washington, District of Columbia~1K0.92×
39California~40K0.91×
40Pennsylvania~10K0.90×
41South Carolina~5K0.90×
42North Carolina~10K0.88×
43Virginia~8K0.88×
44Massachusetts~6K0.86×
45Maryland~5K0.85×
46Texas~30K0.84×
47Illinois~10K0.84×
48Georgia~9K0.83×
49New Jersey~8K0.82×
50New York~20K0.77×
Fig. 06

Affinity by region

Affinity by region — World of Warcraft: The Burning Crusade, United States
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World of Warcraft: The Burning Crusade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World of Warcraft: The Burning Crusade audience
#·InterestCategoryAffinity×
01Battlefield 4Games183.07×
02Wii SportsGames127.30×
03PixivInternet & Social Media111.98×
04Ark: Survival EvolvedGames87.47×
05Detroit: Become HumanGames70.49×
06Seagate TechnologyTechnology & Electronics46.18×
07Tom's HardwareTechnology & Electronics42.40×
08Western DigitalTechnology & Electronics41.54×
09Water coolingTechnology & Electronics40.78×
10RuneScapeGames36.17×
11ActivisionGames30.77×
12Need for SpeedGames27.02×
13SteelSeriesGames26.48×
14Urban DictionaryInternet & Social Media25.58×
15Fry's ElectronicsShopping24.83×
16Micro CenterShopping23.41×
17MotherboardTechnology & Electronics22.01×
18Diablo (series)Games19.73×
19NeweggShopping14.96×
20LivemusicMusic & Radio5.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World of Warcraft: The Burning Crusade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World of Warcraft: The Burning Crusade audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.15×
PatriotismCONSERVATISM1.75×
Need for SecurityCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World of Warcraft: The Burning Crusade audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
SustainabilityBALANCE0.74×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World of Warcraft: The Burning Crusade have in United States?

World of Warcraft: The Burning Crusade has an estimated audience of 373,015 people in United States, concentrated in California and Texas.

02

What is the gender split and age of World of Warcraft: The Burning Crusade fans?

15.7% of World of Warcraft: The Burning Crusade fans are female, 84.3% are male, with an average age of 31.6 years.

03

Which brands do World of Warcraft: The Burning Crusade fans like most?

World of Warcraft: The Burning Crusade fans show strongest brand affinity for Battlefield 4 (183.07×), Micro Center (23.41×), and Urban Dictionary (25.58×) over the country average.

04

Where do World of Warcraft: The Burning Crusade fans live in United States?

World of Warcraft: The Burning Crusade fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do World of Warcraft: The Burning Crusade fans also like?

Beyond World of Warcraft: The Burning Crusade itself, the audience over-indexes on Micro Center (23.41×), Urban Dictionary (25.58×), Wii Sports (127.3×), and Pixiv (111.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for World of Warcraft: The Burning Crusade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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