Rascasse Audience Intelligence

Detroit: Become Human Audience in United States

A data profile of the people who buy, follow and care about Detroit: Become Human in United States — modelled from more than twelve digital signal sources. Detroit: Become Human has an estimated audience of 400,591 people in United States.

#362among Video game in United States#607among Video / Board Game in United States#948in Games

The average Detroit: Become Human fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Slither (2006 film), Micro Center, 10 Cloverfield Lane, with strongest over-indexing on Slither (2006 film) (240.74× the country average).

Demographically, the Detroit: Become Human audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detroit: Become Human fan in United States is more male, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Slither (2006 film).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit: Become Human profile in United States.

Audience size
401K
in United States
Gender
25.5%♀
74.5% male
Age
38.5
average years
Country rank
#41596
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detroit: Become Human fans

25.5% are female, 74.5% are male, average age 38.5.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Detroit: Become Human audience in United States
MetricValue
Female25.5%
Male74.5%
Average age38.5
Estimated audience size400,591
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Detroit: Become Human audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4919%
50+18%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Detroit: Become Human audience comes from United States.

Worldwide audience distribution share by country for Detroit: Become Human
CountryShare
China10.0%
United States7.5%
Hungary3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit: Become Human audience in United States is strongest.

Fig. 05

Top regions by affinity

Detroit: Become Human fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~10K1.35×
02Oregon~5K1.19×
03California~50K1.18×
04Washington~9K1.18×
05Oklahoma~5K1.16×
06Texas~40K1.15×
07Arkansas~4K1.15×
08Utah~4K1.10×
09Alaska<1K1.10×
10Indiana~8K1.09×
11Kentucky~5K1.09×
12Pennsylvania~10K1.08×
13Nevada~4K1.07×
14Illinois~10K1.06×
15Georgia~10K1.06×
16Virginia~10K1.06×
17Missouri~7K1.06×
18Ohio~10K1.05×
19North Carolina~10K1.05×
20Kansas~3K1.05×
21Arizona~8K1.03×
22Idaho~2K1.03×
23West Virginia~2K1.02×
24Florida~30K1.00×
25New York~20K1.00×
26Tennessee~8K0.99×
27New Mexico~2K0.99×
28Maryland~7K0.98×
29Colorado~6K0.97×
30North Dakota<1K0.97×
31New Jersey~10K0.96×
32Louisiana~5K0.96×
33Delaware~1K0.96×
34Massachusetts~7K0.95×
35Connecticut~4K0.95×
36Iowa~3K0.95×
37Nebraska~2K0.95×
38Minnesota~5K0.93×
39Maine~1K0.93×
40Rhode Island~1K0.93×
41Mississippi~3K0.92×
42Wisconsin~5K0.91×
43Alabama~5K0.91×
44New Hampshire~1K0.89×
45Montana<1K0.88×
46South Dakota<1K0.88×
47Hawaii~1K0.87×
48South Carolina~5K0.86×
49Vermont<1K0.86×
50Washington, District of Columbia<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Detroit: Become Human, United States
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit: Become Human audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit: Become Human audience
#·InterestCategoryAffinity×
01SK Telecom T1Technology & Electronics253.91×
02Slither (2006 film)Movies & TV240.74×
03DesignByHumansFashion & Accessoires227.18×
04Mass Effect GalaxyGames224.57×
05Hostel: Part IIMovies & TV205.95×
06Mahasarakham UniversityBusiness & Career203.64×
0710 Cloverfield LaneMovies & TV170.16×
08Takashi MiikeMovies & TV164.14×
09Cliff BurtonMusic & Radio142.91×
10Wake Forest Demon Deacons footballSports120.08×
11Nvidia ShieldTechnology & Electronics113.97×
12Naresuan UniversityBusiness & Career102.22×
13Bloody-DisgustingMovies & TV83.96×
14David CronenbergMovies & TV64.02×
15Let the Right One In (film)Movies & TV60.37×
16american psychoMovies & TV58.91×
17Micro CenterShopping38.28×
18Saw (franchise)Movies & TV27.67×
19Obsessed (2009 film)Movies & TV20.00×
20RedditInternet & Social Media6.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit: Become Human audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit: Become Human audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
Social Media UsageJOY1.48×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit: Become Human audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Quality AwarenessPREMIUM0.82×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit: Become Human have in United States?

Detroit: Become Human has an estimated audience of 400,591 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Detroit: Become Human fans?

25.5% of Detroit: Become Human fans are female, 74.5% are male, with an average age of 38.5 years.

03

Which brands do Detroit: Become Human fans like most?

Detroit: Become Human fans show strongest brand affinity for Slither (2006 film) (240.74×), Micro Center (38.28×), and 10 Cloverfield Lane (170.16×) over the country average.

04

Where do Detroit: Become Human fans live in United States?

Detroit: Become Human fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Detroit: Become Human fans also like?

Beyond Detroit: Become Human itself, the audience over-indexes on Micro Center (38.28×), 10 Cloverfield Lane (170.16×), Wake Forest Demon Deacons football (120.08×), and american psycho (58.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Detroit: Become Human audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit: Become Human. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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