Detroit: Become Human Audience in United States

Detroit: Become Human logo

Detroit: Become Human has an estimated audience of 398,369 people in United States. 25.5% are female, 74.5% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Slither (2006 film), 10 Cloverfield Lane, Micro Center, Wake Forest Demon Deacons football, Cliff Burton.

The average Detroit: Become Human fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Slither (2006 film), 10 Cloverfield Lane, Micro Center, with strongest over-indexing on Slither (2006 film) (240.74× the country average). Demographically, the Detroit: Become Human audience skews more male with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Detroit: Become Human fans

Demographic split for Detroit: Become Human audience in United States
MetricValue
Female25.5%
Male74.5%
Average age38.5
Estimated audience size398,369

Audience persona

The typical Detroit: Become Human fan in United States is more male, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Slither (2006 film).

Top regions in United States

Top regions ranked by reach for Detroit: Become Human in United States
RegionReachAffinity
California53,0961.21×
Texas39,5561.15×
Florida27,7291.03×
New York23,6311.06×
Michigan14,7881.42×
Illinois13,9771.05×
Pennsylvania13,6011.01×
Georgia13,3991.09×
Ohio13,3601.09×
North Carolina12,7271.06×
Virginia10,8461.12×
Washington10,3821.3×
New Jersey10,1171×
Arizona8,9091.1×
Indiana8,2731.14×
Tennessee7,8220.98×
Massachusetts7,6350.97×
Maryland6,8080.99×
Missouri6,7741.05×
Colorado6,3181.01×
Wisconsin5,5510.93×
Oregon5,5201.21×
South Carolina5,3840.9×
Kentucky5,3151.06×
Minnesota5,2900.93×
Oklahoma5,2631.19×
Alabama4,8820.88×
Louisiana4,7120.92×
Nevada4,4551.16×
Utah4,0291.13×
Arkansas4,0111.22×
Connecticut3,7120.93×
Kansas3,1541×
Mississippi3,0110.92×
Iowa2,9520.9×
Idaho1,9630.98×
West Virginia1,9361.04×
New Mexico1,8930.95×
Nebraska1,8410.92×
Hawaii1,3490.79×
New Hampshire1,3200.84×
Maine1,2180.85×
Rhode Island1,0690.84×
Delaware1,0110.92×
Washington, District of Columbia9120.76×
Alaska8681.02×
Montana8390.76×
South Dakota7470.81×
North Dakota6850.84×
Vermont5610.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detroit: Become Human audience
BrandAffinityCategory
Slither (2006 film)240.74×Movies & TV
10 Cloverfield Lane170.16×Movies & TV
Micro Center38.28×Shopping
Wake Forest Demon Deacons football120.08×Sports
Cliff Burton142.91×Music & Radio
american psycho58.91×Movies & TV
Hostel: Part II205.95×Movies & TV
Bloody-Disgusting83.96×Movies & TV
Mahasarakham University203.64×Business & Career
Takashi Miike164.14×Movies & TV
Naresuan University102.22×Business & Career
Mass Effect Galaxy224.57×Games
Nvidia Shield113.97×Technology & Electronics
SK Telecom T1253.91×Technology & Electronics
Saw (franchise)27.67×Movies & TV
Reddit6.58×Internet & Social Media
DesignByHumans227.18×Fashion & Accessoires
David Cronenberg64.02×Movies & TV
Obsessed (2009 film)20×Movies & TV
Monster Hunter17.4×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detroit: Become Human audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
Early Adopter MentalityPOWER1.52
Need for SecurityCONSERVATISM1.51
Social Media UsageJOY1.3
Quality AwarenessPREMIUM1.17
Risk AppetiteTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Detroit: Become Human
CountryShare
China10.4%
United States7.7%
Hungary4.1%

See Detroit: Become Human audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Detroit: Become Human have in United States?

Detroit: Become Human has an estimated audience of 398,369 people in United States, concentrated in California and Texas.

What is the gender split and age of Detroit: Become Human fans?

25.5% of Detroit: Become Human fans are female, 74.5% are male, with an average age of 38.5 years.

Which brands do Detroit: Become Human fans like most?

Detroit: Become Human fans show strongest brand affinity for Slither (2006 film) (240.74×), 10 Cloverfield Lane (170.16×), and Micro Center (38.28×) over the country average.

Where do Detroit: Become Human fans live in United States?

Detroit: Become Human fans in United States are most concentrated in California (reach 53,096), Texas (reach 39,556), and Florida (reach 27,729). These three regions account for the largest share of the active audience.

What other brands do Detroit: Become Human fans also like?

Beyond Detroit: Become Human itself, the audience over-indexes on 10 Cloverfield Lane (170.16×), Micro Center (38.28×), Wake Forest Demon Deacons football (120.08×), and Cliff Burton (142.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit: Become Human. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.