Black Butler Audience in United States

Black Butler logo

Black Butler has an estimated audience of 524,718 people in United States. 53.6% are female, 46.4% are male, average age 27.3. Top regions: California, Texas, Florida. Top brand affinities: Artek (company), K (anime), D.Gray-man, Code Geass, Black Bullet.

The average Black Butler fan in United States is 27.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Artek (company), K (anime), D.Gray-man, with strongest over-indexing on Artek (company) (449.15× the country average). Demographically, the Black Butler audience skews balanced with an average age of 27.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

Demographics of Black Butler fans

Demographic split for Black Butler audience in United States
MetricValue
Female53.6%
Male46.4%
Average age27.3
Estimated audience size524,718

Audience persona

The typical Black Butler fan in United States is balanced, around 27.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Artek (company).

Top regions in United States

Top regions ranked by reach for Black Butler in United States
RegionReachAffinity
California69,0431.2×
Texas62,5981.39×
Florida39,4161.11×
New York27,6560.94×
Georgia19,6501.22×
North Carolina17,8101.13×
Illinois17,1120.98×
Pennsylvania16,4740.93×
Ohio16,1961×
Michigan13,5630.99×
Virginia13,5351.06×
Arizona12,8091.2×
Washington12,6351.2×
New Jersey11,6310.87×
Tennessee10,6751.01×
Indiana10,4511.09×
Maryland9,7821.08×
Missouri8,8851.05×
Massachusetts8,3510.81×
Alabama8,0501.1×
South Carolina7,8280.99×
Kentucky7,4761.14×
Oklahoma7,4541.28×
Louisiana7,4271.1×
Colorado7,3080.88×
Wisconsin6,8280.86×
Minnesota6,6640.89×
Nevada6,4481.27×
Oregon6,3421.05×
Arkansas5,1091.18×
Mississippi4,9131.14×
Kansas4,7321.14×
Utah4,6590.99×
Connecticut4,5080.86×
Iowa3,6490.84×
West Virginia2,8321.16×
New Mexico2,8031.07×
Idaho2,7541.05×
Hawaii2,4521.09×
Nebraska2,3940.91×
Maine1,5410.82×
New Hampshire1,4920.72×
Rhode Island1,3920.83×
Alaska1,3121.17×
Delaware1,1610.8×
Washington, District of Columbia1,0820.69×
Montana1,0000.69×
South Dakota1,0000.82×
North Dakota8600.8×
Wyoming6020.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Butler audience
BrandAffinityCategory
Artek (company)449.15×Home & Garden
K (anime)51.56×Literature
D.Gray-man128.09×Literature
Code Geass59.72×Movies & TV
Black Bullet225.7×Movies & TV
Hellsing79.14×Literature
Telegram20×Internet & Social Media
Jensen Ackles20×Movies & TV
Toradora!61×Literature
Gurren Lagann32.28×Movies & TV
Deadman Wonderland67.19×Literature
Love Hina89.61×Literature
Jared Padalecki17.34×Movies & TV
Trigun44.66×Literature
Yo-Kai Watch78.48×Games
Peacemaker3.29×Movies & TV
YuYu Hakusho28.86×Literature
Dōjinshi68.84×Literature
Scooby-Doo4.39×Movies & TV
Steins;Gate33.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Butler audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.25
ExtroversionTHRILL1.3
SustainabilityBALANCE1.27
Urban LifestyleOPEN1.24
Design AffinityPREMIUM1.23
Pet OwnershipJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Black Butler
CountryShare
United States21.2%
Brazil7.7%
Japan5.4%

See Black Butler audiences in other countries

More Manga audiences in United States

Frequently asked questions

How many fans does Black Butler have in United States?

Black Butler has an estimated audience of 524,718 people in United States, concentrated in California and Texas.

What is the gender split and age of Black Butler fans?

53.6% of Black Butler fans are female, 46.4% are male, with an average age of 27.3 years.

Which brands do Black Butler fans like most?

Black Butler fans show strongest brand affinity for Artek (company) (449.15×), K (anime) (51.56×), and D.Gray-man (128.09×) over the country average.

Where do Black Butler fans live in United States?

Black Butler fans in United States are most concentrated in California (reach 69,043), Texas (reach 62,598), and Florida (reach 39,416). These three regions account for the largest share of the active audience.

What other brands do Black Butler fans also like?

Beyond Black Butler itself, the audience over-indexes on K (anime) (51.56×), D.Gray-man (128.09×), Code Geass (59.72×), and Black Bullet (225.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Butler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.