Rascasse Audience Intelligence

Black Butler Audience in United States

A data profile of the people who buy, follow and care about Black Butler in United States — modelled from more than twelve digital signal sources. Black Butler has an estimated audience of 505,081 people in United States.

#35among Manga in United States#398among Book / Manga / Comic in United States#866in Literature

The average Black Butler fan in United States is 27.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Artek, K (anime), D.Gray-man, with strongest over-indexing on Artek (449.15× the country average).

Demographically, the Black Butler audience skews balanced with an average age of 27.3, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Butler fan in United States is balanced, around 27.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Artek.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Butler profile in United States.

Audience size
505K
in United States
Gender
53.6%♀
46.4% male
Age
27.3
average years
Country rank
#36431
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Butler fans

53.6% are female, 46.4% are male, average age 27.3.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Black Butler audience in United States
MetricValue
Female53.6%
Male46.4%
Average age27.3
Estimated audience size505,081
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the Black Butler audience in United States
Age bracketShare%
16-1954%
20-2923%
30-3912%
40-497%
50+4%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Black Butler audience comes from United States.

Worldwide audience distribution share by country for Black Butler
CountryShare
United States20.2%
Brazil6.9%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Butler audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Butler fans by region: top regions in United States
#RegionReachAffinity×
01Texas~60K1.32×
02Oklahoma~8K1.31×
03Nevada~6K1.23×
04Alaska~1K1.23×
05Arkansas~5K1.22×
06Georgia~20K1.18×
07West Virginia~3K1.18×
08Arizona~10K1.16×
09Kentucky~8K1.16×
10California~70K1.15×
11Mississippi~5K1.15×
12Washington~10K1.14×
13Louisiana~8K1.13×
14Alabama~8K1.09×
15Kansas~4K1.09×
16New Mexico~3K1.09×
17North Carolina~20K1.08×
18Florida~40K1.06×
19Oregon~6K1.06×
20Hawaii~2K1.06×
21Indiana~10K1.05×
22Virginia~10K1.04×
23Maryland~9K1.04×
24Missouri~9K1.04×
25Idaho~3K1.03×
26Utah~5K1.02×
27Tennessee~10K1.00×
28Ohio~20K0.98×
29South Carolina~8K0.98×
30Michigan~10K0.95×
31Nebraska~2K0.94×
32Delaware~1K0.93×
33North Dakota<1K0.93×
34Pennsylvania~20K0.92×
35New York~30K0.91×
36Illinois~20K0.91×
37Rhode Island~1K0.89×
38South Dakota~1K0.89×
39Minnesota~7K0.88×
40Iowa~4K0.87×
41Colorado~7K0.86×
42Connecticut~5K0.86×
43New Jersey~10K0.85×
44Wisconsin~7K0.85×
45Maine~2K0.84×
46Montana~1K0.82×
47Vermont<1K0.82×
48Massachusetts~8K0.78×
49New Hampshire~2K0.78×
50Washington, District of Columbia~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Black Butler, United States
0.73×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Butler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Butler audience
#·InterestCategoryAffinity×
01ArtekHome & Garden449.15×
02Black BulletMovies & TV225.70×
03D.Gray-manLiterature128.09×
04Love HinaLiterature89.61×
05HellsingLiterature79.14×
06Yo-Kai WatchGames78.48×
07DōjinshiLiterature68.84×
08Deadman WonderlandLiterature67.19×
09Toradora!Literature61.00×
10Code GeassMovies & TV59.72×
11K (anime)Literature51.56×
12TrigunLiterature44.66×
13Steins;GateMovies & TV33.02×
14Gurren LagannMovies & TV32.28×
15YuYu HakushoLiterature28.86×
16Jensen AcklesMovies & TV20.00×
17TelegramInternet & Social Media20.00×
18JoJo's Bizarre AdventureLiterature17.51×
19Jared PadaleckiMovies & TV17.34×
20PeacemakerMovies & TV3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Butler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Butler audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN0.98×
ExtroversionTHRILL0.98×
Convenience OrientationPREMIUM0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Butler audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.46×
DIY MentalityTHRILL0.50×
Design AffinityPREMIUM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Butler have in United States?

Black Butler has an estimated audience of 505,081 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black Butler fans?

53.6% of Black Butler fans are female, 46.4% are male, with an average age of 27.3 years.

03

Which brands do Black Butler fans like most?

Black Butler fans show strongest brand affinity for Artek (449.15×), K (anime) (51.56×), and D.Gray-man (128.09×) over the country average.

04

Where do Black Butler fans live in United States?

Black Butler fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Black Butler fans also like?

Beyond Black Butler itself, the audience over-indexes on K (anime) (51.56×), D.Gray-man (128.09×), Code Geass (59.72×), and Black Bullet (225.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Manga audiences in United States

See Black Butler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Butler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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