Rascasse Audience Intelligence

Yu-Gi-Oh! Audience in United States

A data profile of the people who buy, follow and care about Yu-Gi-Oh! in United States — modelled from more than twelve digital signal sources. Yu-Gi-Oh! has an estimated audience of 4,150,690 people in United States.

#4among Manga in United States#28among Book / Manga / Comic in United States#125in Literature

The average Yu-Gi-Oh! fan in United States is 28.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NFL, Games, Reading, with strongest over-indexing on NFL (1.59× the country average).

Demographically, the Yu-Gi-Oh! audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yu-Gi-Oh! fan in United States is more male, around 28.1 years old, with strong Pet Ownership tendencies and a notable affinity for NFL.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yu-Gi-Oh! profile in United States.

Audience size
4.2M
in United States
Gender
29.2%♀
70.8% male
Age
28.1
average years
Country rank
#7812
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yu-Gi-Oh! fans

29.2% are female, 70.8% are male, average age 28.1.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Yu-Gi-Oh! audience in United States
MetricValue
Female29.2%
Male70.8%
Average age28.1
Estimated audience size4,150,690
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Yu-Gi-Oh! audience in United States
Age bracketShare%
16-1950%
20-2926%
30-3913%
40-497%
50+5%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Yu-Gi-Oh! audience comes from United States.

Worldwide audience distribution share by country for Yu-Gi-Oh!
CountryShare
United States32.6%
Germany6.4%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yu-Gi-Oh! audience in United States is strongest.

Fig. 05

Top regions by affinity

Yu-Gi-Oh! fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.42×
02Texas~500K1.32×
03Indiana~100K1.30×
04Oklahoma~60K1.25×
05Nevada~50K1.18×
06Kentucky~60K1.16×
07Arkansas~40K1.15×
08Arizona~100K1.13×
09North Carolina~100K1.11×
10Louisiana~60K1.10×
11Oregon~50K1.10×
12New York~300K1.09×
13Georgia~100K1.09×
14Utah~40K1.09×
15Washington~90K1.08×
16Illinois~100K1.07×
17Kansas~30K1.07×
18New Mexico~20K1.06×
19Florida~300K1.03×
20Tennessee~90K1.03×
21Missouri~70K1.03×
22Ohio~100K1.02×
23Virginia~100K1.02×
24Alabama~60K1.01×
25West Virginia~20K1.01×
26Alaska~9K1.00×
27Pennsylvania~100K0.98×
28Maryland~70K0.98×
29Hawaii~20K0.98×
30Idaho~20K0.97×
31Michigan~100K0.96×
32New Jersey~100K0.96×
33Minnesota~60K0.96×
34Nebraska~20K0.94×
35Connecticut~40K0.93×
36South Dakota~9K0.92×
37Wisconsin~60K0.91×
38Mississippi~30K0.91×
39Delaware~10K0.91×
40North Dakota~8K0.91×
41South Carolina~60K0.90×
42Iowa~30K0.90×
43Massachusetts~70K0.89×
44Maine~10K0.89×
45Rhode Island~10K0.88×
46Colorado~60K0.87×
47Montana~9K0.80×
48New Hampshire~10K0.77×
49Vermont~5K0.74×
50Washington, District of Columbia~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Yu-Gi-Oh!, United States
0.73×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yu-Gi-Oh! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yu-Gi-Oh! audience
#·InterestCategoryAffinity×
01TwitchGames2.56×
02Musical instrumentMusic & Radio2.05×
03Blues musicMusic & Radio2.00×
04Classical musicMusic & Radio1.99×
05Alternative rockMusic & Radio1.99×
06Heavy metal musicMusic & Radio1.94×
07Jazz musicMusic & Radio1.92×
08ActingBusiness & Career1.92×
09Rhythm and blues musicMusic & Radio1.91×
10Rock and rollMusic & Radio1.90×
11Popular musicMusic & Radio1.82×
12Electronic musicMusic & Radio1.67×
13American footballSports1.65×
14GamesGames1.61×
15Target CorporationShopping1.61×
16NFLSports1.59×
17SupermanMovies & TV1.56×
18TikTokInternet & Social Media1.56×
19NBASports1.54×
20ReadingLiterature1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yu-Gi-Oh! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yu-Gi-Oh! audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.61×
SustainabilityBALANCE1.40×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yu-Gi-Oh! audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.95×
Need for SecurityCONSERVATISM0.96×
Price SensitivityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yu-Gi-Oh! have in United States?

Yu-Gi-Oh! has an estimated audience of 4,150,690 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yu-Gi-Oh! fans?

29.2% of Yu-Gi-Oh! fans are female, 70.8% are male, with an average age of 28.1 years.

03

Which brands do Yu-Gi-Oh! fans like most?

Yu-Gi-Oh! fans show strongest brand affinity for NFL (1.59×), Games (1.61×), and Reading (1.52×) over the country average.

04

Where do Yu-Gi-Oh! fans live in United States?

Yu-Gi-Oh! fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Yu-Gi-Oh! fans also like?

Beyond Yu-Gi-Oh! itself, the audience over-indexes on Games (1.61×), Reading (1.52×), Rhythm and blues music (1.91×), and Superman (1.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Yu-Gi-Oh! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yu-Gi-Oh!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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