Yu-Gi-Oh! Audience in United States
Yu-Gi-Oh! has an estimated audience of 4,137,970 people in United States. 29.2% are female, 70.8% are male, average age 28.1. Top regions: California, Texas, Florida. Top brand affinities: Games, Reading, Superman, Rhythm and blues music, NFL.
The average Yu-Gi-Oh! fan in United States is 28.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Games, Reading, Superman, with strongest over-indexing on Games (1.61× the country average). Demographically, the Yu-Gi-Oh! audience skews more male with an average age of 28.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Manga
Demographics of Yu-Gi-Oh! fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 28.1 |
| Estimated audience size | 4,137,970 |
Audience persona
The typical Yu-Gi-Oh! fan in United States is more male, around 28.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Games.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 677,192 | 1.49× |
| Texas | 507,465 | 1.43× |
| Florida | 293,264 | 1.05× |
| New York | 266,009 | 1.15× |
| Illinois | 154,603 | 1.12× |
| North Carolina | 144,824 | 1.16× |
| Georgia | 141,522 | 1.11× |
| Pennsylvania | 141,502 | 1.02× |
| Ohio | 130,347 | 1.02× |
| Virginia | 107,144 | 1.06× |
| New Jersey | 106,348 | 1.01× |
| Michigan | 104,233 | 0.96× |
| Arizona | 96,449 | 1.14× |
| Washington | 94,063 | 1.13× |
| Indiana | 94,027 | 1.24× |
| Tennessee | 86,268 | 1.04× |
| Massachusetts | 76,090 | 0.93× |
| Maryland | 70,101 | 0.99× |
| Missouri | 68,716 | 1.03× |
| Kentucky | 58,846 | 1.13× |
| Louisiana | 58,279 | 1.09× |
| Minnesota | 58,131 | 0.98× |
| Alabama | 58,004 | 1× |
| Wisconsin | 57,834 | 0.93× |
| South Carolina | 57,824 | 0.93× |
| Oklahoma | 57,604 | 1.25× |
| Colorado | 57,070 | 0.88× |
| Oregon | 50,628 | 1.07× |
| Nevada | 49,618 | 1.24× |
| Utah | 39,705 | 1.07× |
| Connecticut | 38,563 | 0.93× |
| Arkansas | 37,626 | 1.1× |
| Kansas | 34,602 | 1.06× |
| Iowa | 30,659 | 0.9× |
| Mississippi | 29,798 | 0.87× |
| New Mexico | 23,052 | 1.11× |
| West Virginia | 18,772 | 0.97× |
| Nebraska | 18,740 | 0.9× |
| Idaho | 18,681 | 0.9× |
| Hawaii | 16,744 | 0.94× |
| New Hampshire | 12,621 | 0.77× |
| Maine | 12,577 | 0.85× |
| Rhode Island | 10,813 | 0.82× |
| Delaware | 10,009 | 0.88× |
| Washington, District of Columbia | 9,144 | 0.74× |
| South Dakota | 8,095 | 0.85× |
| Montana | 8,039 | 0.7× |
| Alaska | 8,038 | 0.91× |
| North Dakota | 7,064 | 0.83× |
| Vermont | 4,446 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Games | 1.61× | Games |
| Reading | 1.52× | Literature |
| Superman | 1.56× | Movies & TV |
| Rhythm and blues music | 1.91× | Music & Radio |
| NFL | 1.59× | Sports |
| Blues music | 2× | Music & Radio |
| Heavy metal music | 1.94× | Music & Radio |
| Jazz music | 1.92× | Music & Radio |
| Popular music | 1.82× | Music & Radio |
| TikTok | 1.56× | Internet & Social Media |
| American football | 1.65× | Sports |
| Classical music | 1.99× | Music & Radio |
| Alternative rock | 1.99× | Music & Radio |
| Musical instrument | 2.05× | Music & Radio |
| Harry Potter | 1.69× | Movies & TV |
| NBA | 1.54× | Sports |
| Rock and roll | 1.9× | Music & Radio |
| Electronic music | 1.67× | Music & Radio |
| Target Corporation | 1.61× | Shopping |
| Acting | 1.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.72 |
| Early Adopter Mentality | POWER | 1.68 |
| Extroversion | THRILL | 1.16 |
| Urban Lifestyle | OPEN | 1.13 |
| Pet Ownership | JOY | 1.1 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| Germany | 6.5% |
| Brazil | 6.2% |
See Yu-Gi-Oh! audiences in other countries
More Manga audiences in United States
- My Hero Academia (8,295,237)
- Hunter × Hunter (7,007,947)
- Fairy Tail (4,448,415)
- Inuyasha (4,045,985)
- Akira (manga) (3,086,108)
Frequently asked questions
How many fans does Yu-Gi-Oh! have in United States?
Yu-Gi-Oh! has an estimated audience of 4,137,970 people in United States, concentrated in California and Texas.
What is the gender split and age of Yu-Gi-Oh! fans?
29.2% of Yu-Gi-Oh! fans are female, 70.8% are male, with an average age of 28.1 years.
Which brands do Yu-Gi-Oh! fans like most?
Yu-Gi-Oh! fans show strongest brand affinity for Games (1.61×), Reading (1.52×), and Superman (1.56×) over the country average.
Where do Yu-Gi-Oh! fans live in United States?
Yu-Gi-Oh! fans in United States are most concentrated in California (reach 677,192), Texas (reach 507,465), and Florida (reach 293,264). These three regions account for the largest share of the active audience.
What other brands do Yu-Gi-Oh! fans also like?
Beyond Yu-Gi-Oh! itself, the audience over-indexes on Reading (1.52×), Superman (1.56×), Rhythm and blues music (1.91×), and NFL (1.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yu-Gi-Oh!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.