Rascasse Audience Intelligence

K-On! Audience in United States

Name: K-On! — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about K-On! in United States — modelled from more than twelve digital signal sources. K-On! has an estimated audience of 454,946 people in United States.

#442among Book / Manga / Comic in United States #951in Literature

The average K-On! fan in United States is 29.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Urban Dictionary, Pixiv, Akame ga Kill!, with strongest over-indexing on Urban Dictionary (69.13× the country average).

Demographically, the K-On! audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical K-On! fan in United States is more male, around 29.6 years old, with strong Spirituality tendencies and a notable affinity for Urban Dictionary.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the K-On! profile in United States.

Audience size

455K

in United States

Gender

44.3%♀

55.7% male

Age

29.6

average years

Country rank

#38718

Book / Manga / Comic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of K-On! fans

44.3% are female, 55.7% are male, average age 29.6.

Fig. 02

Gender split

44.3%

Female

55.7%

Male

Demographic split for K-On! audience in United States
Metric	Value
Female	44.3%
Male	55.7%
Average age	29.6
Estimated audience size	454,946

Fig. 03

Age distribution

Age distribution of the K-On! audience in United States
Age bracket	Share	%
16-19		45%
20-29		27%
30-39		11%
40-49		11%
50+		6%

Fig. 04

Worldwide distribution

12.4%

of the worldwide K-On! audience comes from United States.

Worldwide audience distribution share by country for K-On!
Country	Share
Japan	28.5%
India	22.6%
United States	12.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the K-On! audience in United States is strongest.

Fig. 05

Top regions by affinity

K-On! fans by region: top regions in United States
#	Region	Reach	×
01	Rhode Island	~5K	3.48×
02	Maine	~4K	2.57×
03	New Mexico	~4K	2.02×
04	California	~60K	1.31×
05	Texas	~50K	1.22×
06	Oregon	~6K	1.14×
07	Nevada	~5K	1.12×
08	Oklahoma	~5K	1.11×
09	North Carolina	~10K	1.02×
10	Georgia	~10K	1.01×
11	Maryland	~7K	1.01×
12	Virginia	~10K	1.00×
13	Alaska	<1K	0.97×
14	Florida	~30K	0.95×
15	New Jersey	~10K	0.93×
16	Connecticut	~4K	0.93×
17	Arkansas	~3K	0.91×
18	Delaware	~1K	0.89×
19	Vermont	<1K	0.89×
20	New York	~20K	0.88×
21	Nebraska	~2K	0.88×
22	South Carolina	~6K	0.87×
23	Louisiana	~5K	0.87×
24	Idaho	~2K	0.87×
25	North Dakota	<1K	0.87×
26	Illinois	~10K	0.86×
27	Massachusetts	~7K	0.86×
28	Kentucky	~5K	0.85×
29	Kansas	~3K	0.85×
30	Minnesota	~5K	0.84×
31	South Dakota	<1K	0.84×
32	Indiana	~7K	0.83×
33	Wyoming	<1K	0.83×
34	Missouri	~6K	0.82×
35	Mississippi	~3K	0.82×
36	Pennsylvania	~10K	0.81×
37	Wisconsin	~5K	0.81×
38	Montana	<1K	0.81×
39	Tennessee	~7K	0.79×
40	Michigan	~9K	0.78×
41	West Virginia	~2K	0.78×
42	New Hampshire	~1K	0.77×
43	Iowa	~3K	0.74×
44	Ohio	~10K	0.73×

Affinity by region — K-On!, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the K-On! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for K-On! audience
#	Interest	Category	×
01	Pixiv	Internet & Social Media	204.13×
02	Shin Megami Tensei	Games	97.54×
03	Akame ga Kill!	Literature	69.76×
04	Urban Dictionary	Internet & Social Media	69.13×
05	YuYu Hakusho	Literature	58.74×
06	High School DxD	Movies & TV	43.21×
07	Highschool of the Dead	Literature	40.53×
08	Cardcaptor Sakura	Literature	38.64×
09	Hatsune Miku	Literature	33.32×
10	Hayao Miyazaki	Movies & TV	32.41×
11	Devil May Cry	Games	31.95×
12	One-Punch Man	Literature	29.20×
13	International education	Business & Career	20.00×
14	Translation	Business & Career	19.42×
15	My Hero Academia	Literature	16.06×
16	Crunchyroll	Games	12.91×
17	Funimation	Movies & TV	12.80×
18	Graphic novel	Literature	10.29×
19	Anime and manga fandom	Literature	9.15×
20	Steam	Games	8.60×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the K-On! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by K-On! audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	2.38×
Price Sensitivity	PREMIUM	1.74×
Tradition	CONSERVATISM	1.73×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by K-On! audience · Rather not
Trait	Cluster	Score
Sustainability	BALANCE	0.62×
Quality Awareness	PREMIUM	0.71×
Pet Ownership	JOY	0.73×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does K-On! have in United States?

K-On! has an estimated audience of 454,946 people in United States, concentrated in California and Texas.

What is the gender split and age of K-On! fans?

44.3% of K-On! fans are female, 55.7% are male, with an average age of 29.6 years.

Which brands do K-On! fans like most?

K-On! fans show strongest brand affinity for Urban Dictionary (69.13×), Pixiv (204.13×), and Akame ga Kill! (69.76×) over the country average.

Where do K-On! fans live in United States?

K-On! fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do K-On! fans also like?

Beyond K-On! itself, the audience over-indexes on Pixiv (204.13×), Akame ga Kill! (69.76×), Shin Megami Tensei (97.54×), and YuYu Hakusho (58.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for K-On!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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