K-On! Audience in United States
K-On! has an estimated audience of 431,735 people in United States. 44.3% are female, 55.7% are male, average age 29.6. Top brand affinities: Pixiv, Urban Dictionary, Anime and manga fandom, Akame ga Kill!, YuYu Hakusho.
Top brand affinities include Pixiv, Urban Dictionary, Anime and manga fandom, with strongest over-indexing on Pixiv (122.4× the country average). Demographically, the K-On! audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Spirituality, LGBTQ+ Identity.
Category: Literature · Type: Book / Manga / Comic
Demographics of K-On! fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 29.6 |
| Estimated audience size | 431,735 |
Audience persona
The typical K-On! fan in United States is more male, around 29.6 years old, with strong Spirituality tendencies and a notable affinity for Pixiv.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pixiv | 122.4× | Internet & Social Media |
| Urban Dictionary | 32.12× | Internet & Social Media |
| Anime and manga fandom | 12× | Literature |
| Akame ga Kill! | 58.21× | Literature |
| YuYu Hakusho | 58.28× | Literature |
| Cardcaptor Sakura | 47.04× | Literature |
| Hatsune Miku | 31.83× | Literature |
| Fandango | 13.85× | Travel & Leisure |
| High School DxD | 31.99× | Movies & TV |
| Funimation | 14.25× | Movies & TV |
| Shin Megami Tensei | 49.35× | Games |
| Trollhunter | 43.47× | Movies & TV |
| Collectible card game | 8.03× | Games |
| Digital art | 6.18× | Arts & Culture |
| BTS | 10.24× | Music & Radio |
| Translation | 12.76× | Business & Career |
| Diablo (series) | 12.06× | Games |
| Fruits Basket | 22.04× | Literature |
| Colin Farrell | 13.73× | Movies & TV |
| Digimon | 18.68× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.51 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Tradition | CONSERVATISM | 1.05 |
| Urban Lifestyle | OPEN | 1.04 |
| Mindfulness | BALANCE | 1 |
| Career Orientation | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 29.7% |
| India | 22.0% |
| United States | 12.3% |
See K-On! audiences in other countries
More Literature audiences in United States
- Warriors (novel series) (27,138,091)
- Sex (book) (19,143,911)
- Raven (comics) (18,548,520)
- K (anime) (13,748,275)
- Fantastic Four (12,054,035)
How to read this data
Audience size is the estimated number of people in United States who actively search for K-On!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.