Hatsune Miku Audience in United States

Hatsune Miku logo

Hatsune Miku has an estimated audience of 1,826,509 people in United States. 39.6% are female, 60.4% are male, average age 25.9. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Pixiv, Pokémon Trading Card Game (video game), Cowboy Bebop, Pokémon (video game series).

The average Hatsune Miku fan in United States is 25.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Pixiv, Pokémon Trading Card Game (video game), with strongest over-indexing on Lulu 黃路梓茵 (22.88× the country average). Demographically, the Hatsune Miku audience skews more male with an average age of 25.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Hatsune Miku fans

Demographic split for Hatsune Miku audience in United States
MetricValue
Female39.6%
Male60.4%
Average age25.9
Estimated audience size1,826,509

Audience persona

The typical Hatsune Miku fan in United States is more male, around 25.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Hatsune Miku in United States
RegionReachAffinity
California277,8021.38×
Texas203,0051.29×
Florida134,2051.09×
New York95,2550.93×
Illinois62,3131.02×
Pennsylvania60,7300.99×
Georgia58,6011.04×
North Carolina56,3671.03×
Ohio55,1540.98×
Washington52,7771.44×
Michigan47,9161×
Arizona47,2961.27×
Virginia46,0451.03×
New Jersey42,2530.91×
Tennessee36,5061×
Indiana35,3141.06×
Massachusetts32,2840.9×
Missouri31,4541.07×
Maryland30,2140.96×
Colorado29,9421.04×
Oregon28,0671.34×
Oklahoma26,1231.29×
Wisconsin25,9310.94×
Kentucky24,5471.07×
Minnesota23,8830.91×
South Carolina23,5380.86×
Utah22,4081.37×
Nevada22,1251.25×
Alabama21,4820.84×
Louisiana20,4400.87×
Connecticut16,6680.91×
Arkansas15,2461.01×
Kansas14,4491×
Iowa12,8630.85×
Mississippi11,5120.77×
Idaho10,4931.15×
New Mexico10,2101.11×
Hawaii9,0351.15×
West Virginia8,3530.98×
Nebraska8,2160.9×
New Hampshire6,1820.86×
Maine5,5950.86×
Rhode Island4,6680.8×
Montana4,1950.83×
Alaska4,0881.05×
Delaware3,8110.76×
South Dakota3,4420.82×
Washington, District of Columbia3,3280.61×
North Dakota3,2670.87×
Vermont2,4900.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hatsune Miku audience
BrandAffinityCategory
Lulu 黃路梓茵22.88×Movies & TV
Pixiv27.07×Internet & Social Media
Pokémon Trading Card Game (video game)39.47×Games
Cowboy Bebop32.08×Movies & TV
Pokémon (video game series)8.4×Games
Collectible card game9.58×Games
The Legend of Zelda10.78×Games
Gaming8.67×Games
Harry Potter3.33×Movies & TV
Haikyū!!27.82×Literature
Crunchyroll7.68×Games
Shōjo manga11.41×Literature
Fate/Zero26.77×Movies & TV
The Pokémon Company18.65×Games
Bleach (anime)16.02×Movies & TV
Splatoon41.68×Games
Yu-Gi-Oh! GX27.49×Movies & TV
Superman2.01×Movies & TV
Hunter × Hunter8.83×Literature
Final Fantasy8.24×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hatsune Miku audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.6
Early Adopter MentalityPOWER1.48
Urban LifestyleOPEN1.39
PatriotismCONSERVATISM1.38
ExtroversionTHRILL1.34
Pet OwnershipJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Hatsune Miku
CountryShare
United States31.7%
Brazil5.7%
Germany4.9%

See Hatsune Miku audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Hatsune Miku have in United States?

Hatsune Miku has an estimated audience of 1,826,509 people in United States, concentrated in California and Texas.

What is the gender split and age of Hatsune Miku fans?

39.6% of Hatsune Miku fans are female, 60.4% are male, with an average age of 25.9 years.

Which brands do Hatsune Miku fans like most?

Hatsune Miku fans show strongest brand affinity for Lulu 黃路梓茵 (22.88×), Pixiv (27.07×), and Pokémon Trading Card Game (video game) (39.47×) over the country average.

Where do Hatsune Miku fans live in United States?

Hatsune Miku fans in United States are most concentrated in California (reach 277,802), Texas (reach 203,005), and Florida (reach 134,205). These three regions account for the largest share of the active audience.

What other brands do Hatsune Miku fans also like?

Beyond Hatsune Miku itself, the audience over-indexes on Pixiv (27.07×), Pokémon Trading Card Game (video game) (39.47×), Cowboy Bebop (32.08×), and Pokémon (video game series) (8.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hatsune Miku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.