Rascasse Audience Intelligence

Hatsune Miku Audience in United States

A data profile of the people who buy, follow and care about Hatsune Miku in United States — modelled from more than twelve digital signal sources. Hatsune Miku has an estimated audience of 1,838,995 people in United States.

#60among Fictional Character in United States#268in Literature

The average Hatsune Miku fan in United States is 25.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon Trading Card Game (video game), Cowboy Bebop, Pokémon (video game series), with strongest over-indexing on Pokémon Trading Card Game (video game) (39.47× the country average).

Demographically, the Hatsune Miku audience skews more male with an average age of 25.9, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hatsune Miku fan in United States is more male, around 25.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pokémon Trading Card Game (video game).

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hatsune Miku profile in United States.

Audience size
1.8M
in United States
Gender
39.6%♀
60.4% male
Age
25.9
average years
Country rank
#15216
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hatsune Miku fans

39.6% are female, 60.4% are male, average age 25.9.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Hatsune Miku audience in United States
MetricValue
Female39.6%
Male60.4%
Average age25.9
Estimated audience size1,838,995
Fig. 03

Age distribution

Ø 25.9
average years
Age distribution of the Hatsune Miku audience in United States
Age bracketShare%
16-1960%
20-2923%
30-399%
40-495%
50+3%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Hatsune Miku audience comes from United States.

Worldwide audience distribution share by country for Hatsune Miku
CountryShare
United States31.6%
Brazil5.7%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hatsune Miku audience in United States is strongest.

Fig. 05

Top regions by affinity

Hatsune Miku fans by region: top regions in United States
#RegionReachAffinity×
01Washington~50K1.40×
02Utah~20K1.39×
03Oregon~30K1.30×
04California~300K1.29×
05Arizona~50K1.28×
06Oklahoma~30K1.27×
07Texas~200K1.25×
08Nevada~20K1.21×
09Alaska~5K1.19×
10Idaho~10K1.16×
11New Mexico~10K1.15×
12Hawaii~9K1.14×
13Kentucky~20K1.09×
14Indiana~40K1.05×
15Arkansas~20K1.04×
16Virginia~50K1.03×
17Missouri~30K1.03×
18Florida~100K1.02×
19Georgia~60K1.02×
20Colorado~30K1.02×
21Kansas~10K1.02×
22West Virginia~9K1.02×
23North Carolina~60K1.00×
24Illinois~60K0.99×
25Pennsylvania~60K0.97×
26Michigan~50K0.97×
27Ohio~50K0.95×
28Tennessee~30K0.95×
29Maryland~30K0.95×
30Nebraska~9K0.94×
31North Dakota~4K0.94×
32Massachusetts~30K0.92×
33Wisconsin~30K0.92×
34New Hampshire~7K0.92×
35Maine~6K0.91×
36Minnesota~20K0.90×
37Connecticut~20K0.89×
38Montana~5K0.89×
39New Jersey~40K0.88×
40Louisiana~20K0.87×
41South Dakota~4K0.87×
42New York~90K0.86×
43South Carolina~20K0.86×
44Alabama~20K0.86×
45Iowa~10K0.86×
46Rhode Island~5K0.83×
47Vermont~3K0.82×
48Mississippi~10K0.79×
49Delaware~4K0.78×
50Washington, District of Columbia~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Hatsune Miku, United States
0.61×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hatsune Miku audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hatsune Miku audience
#·InterestCategoryAffinity×
01SplatoonGames41.68×
02Pokémon Trading Card Game (video game)Games39.47×
03Cowboy BebopMovies & TV32.08×
04Yu-Gi-Oh! GXMovies & TV27.49×
05Fate/ZeroMovies & TV26.77×
06AnimeLabInternet & Social Media24.77×
07The Pokémon CompanyGames18.65×
08Bleach (anime)Movies & TV16.02×
09EA SportsGames14.78×
10Gohan (Dragon Ball)Literature13.84×
11Shōjo mangaLiterature11.41×
12The Legend of ZeldaGames10.78×
13Massively multiplayer online real-time strategy gameGames10.12×
14Collectible card gameGames9.58×
15Hunter × HunterLiterature8.83×
16GamingGames8.67×
17Pokémon (video game series)Games8.40×
18Final FantasyGames8.24×
19CrunchyrollGames7.68×
20Harry PotterMovies & TV3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hatsune Miku audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hatsune Miku audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.97×
Pet OwnershipJOY0.94×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hatsune Miku audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.38×
Community OrientationOPEN0.49×
SpiritualityBALANCE0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hatsune Miku have in United States?

Hatsune Miku has an estimated audience of 1,838,995 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hatsune Miku fans?

39.6% of Hatsune Miku fans are female, 60.4% are male, with an average age of 25.9 years.

03

Which brands do Hatsune Miku fans like most?

Hatsune Miku fans show strongest brand affinity for Pokémon Trading Card Game (video game) (39.47×), Cowboy Bebop (32.08×), and Pokémon (video game series) (8.4×) over the country average.

04

Where do Hatsune Miku fans live in United States?

Hatsune Miku fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hatsune Miku fans also like?

Beyond Hatsune Miku itself, the audience over-indexes on Cowboy Bebop (32.08×), Pokémon (video game series) (8.4×), Collectible card game (9.58×), and The Legend of Zelda (10.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hatsune Miku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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