The Pokémon Company Audience in United States

The Pokémon Company has an estimated audience of 1,817,129 people in United States. 33.5% are female, 66.5% are male, average age 28.4. Top regions: Florida, California, Texas. Top brand affinities: Pokémon, Pokémon Trading Card Game, Collectible card game, The Legend of Zelda, Anime and manga fandom.

The average The Pokémon Company fan in United States is 28.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Pokémon, Pokémon Trading Card Game, Collectible card game, with strongest over-indexing on Pokémon (18.35× the country average). Demographically, the The Pokémon Company audience skews more male with an average age of 28.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of The Pokémon Company fans

Demographic split for The Pokémon Company audience in United States
MetricValue
Female33.5%
Male66.5%
Average age28.4
Estimated audience size1,817,129

Audience persona

The typical The Pokémon Company fan in United States is more male, around 28.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pokémon.

Top regions in United States

Top regions ranked by reach for The Pokémon Company in United States
RegionReachAffinity
Florida199,2911.62×
California151,7610.76×
Texas139,5590.89×
New York69,8470.69×
Georgia69,0231.23×
Ohio66,8361.19×
Pennsylvania55,2500.9×
Michigan54,3331.14×
Illinois52,6850.87×
Washington51,4001.41×
Arizona49,9441.35×
North Carolina48,2510.88×
Virginia43,8900.99×
Tennessee39,3701.08×
Indiana38,5611.16×
Missouri36,1461.23×
Alabama32,8541.29×
Kentucky28,3911.25×
New Jersey27,3670.59×
Colorado26,7560.93×
Massachusetts25,2470.71×
Oklahoma25,1611.25×
South Carolina25,1140.92×
Wisconsin24,3590.89×
Minnesota23,7140.91×
Oregon23,4411.13×
Maryland23,2740.74×
Iowa22,1391.48×
Louisiana19,9780.85×
Utah19,0941.17×
Nevada15,8300.9×
Arkansas15,6371.04×
Kansas13,7070.96×
Connecticut12,9510.71×
Mississippi12,2330.82×
West Virginia9,9961.18×
Idaho9,8971.09×
Nebraska8,4810.93×
Maine7,2111.11×
Hawaii7,0000.9×
New Mexico6,8650.75×
New Hampshire6,3680.89×
Alaska5,8621.51×
Montana5,1101.01×
South Dakota4,1590.99×
North Dakota4,0491.08×
Rhode Island4,0180.69×
Delaware3,5980.72×
Wyoming2,7511.02×
Washington, District of Columbia2,3860.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Pokémon Company audience
BrandAffinityCategory
Pokémon18.35×Games
Pokémon Trading Card Game47.13×Games
Collectible card game14.66×Games
The Legend of Zelda14.91×Games
Anime and manga fandom7.91×Literature
Pokémon Go17.82×Games
Superman2.79×Movies & TV
Magic: The Gathering11.17×Games
Rick and Morty6.55×Movies & TV
League of Legends7.14×Games
Doctor Strange13.3×Literature
Funimation9.28×Movies & TV
GameStop4.71×Games
Guardians of the Galaxy (film)9×Movies & TV
Shōnen manga7.47×Literature
Role-playing games4.45×Games
Super Smash Bros.11.67×Games
Manga4×Literature
Ant-Man (film)15.23×Movies & TV
Planet Fitness2.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Pokémon Company audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.38
Early Adopter MentalityPOWER1.83
Pet OwnershipJOY1.29
Urban LifestyleOPEN1.14
SustainabilityBALANCE1.12
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for The Pokémon Company
CountryShare
United States84.5%
France8.0%
Brazil5.8%

See The Pokémon Company audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does The Pokémon Company have in United States?

The Pokémon Company has an estimated audience of 1,817,129 people in United States, concentrated in Florida and California.

What is the gender split and age of The Pokémon Company fans?

33.5% of The Pokémon Company fans are female, 66.5% are male, with an average age of 28.4 years.

Which brands do The Pokémon Company fans like most?

The Pokémon Company fans show strongest brand affinity for Pokémon (18.35×), Pokémon Trading Card Game (47.13×), and Collectible card game (14.66×) over the country average.

Where do The Pokémon Company fans live in United States?

The Pokémon Company fans in United States are most concentrated in Florida (reach 199,291), California (reach 151,761), and Texas (reach 139,559). These three regions account for the largest share of the active audience.

What other brands do The Pokémon Company fans also like?

Beyond The Pokémon Company itself, the audience over-indexes on Pokémon Trading Card Game (47.13×), Collectible card game (14.66×), The Legend of Zelda (14.91×), and Anime and manga fandom (7.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Pokémon Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.