Rascasse Audience Intelligence

Pokémon Go Audience in United States

A data profile of the people who buy, follow and care about Pokémon Go in United States — modelled from more than twelve digital signal sources. Pokémon Go has an estimated audience of 3,665,776 people in United States.

#2among Action-Adventure in United States#67among Video / Board Game in United States#175in Games

The average Pokémon Go fan in United States is 27.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon (video game series), Yu-Gi-Oh! Trading Card Game, Pokémon, with strongest over-indexing on Pokémon (video game series) (15.85× the country average).

Demographically, the Pokémon Go audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pokémon Go fan in United States is more male, around 27.0 years old, with strong Extroversion tendencies and a notable affinity for Pokémon (video game series).

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pokémon Go profile in United States.

Audience size
3.7M
in United States
Gender
44.3%♀
55.7% male
Age
27.0
average years
Country rank
#8667
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pokémon Go fans

44.3% are female, 55.7% are male, average age 27.0.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Pokémon Go audience in United States
MetricValue
Female44.3%
Male55.7%
Average age27.0
Estimated audience size3,665,776
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Pokémon Go audience in United States
Age bracketShare%
16-1953%
20-2927%
30-3911%
40-496%
50+3%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Pokémon Go audience comes from United States.

Worldwide audience distribution share by country for Pokémon Go
CountryShare
United States29.5%
Japan10.1%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pokémon Go audience in United States is strongest.

Fig. 05

Top regions by affinity

Pokémon Go fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.71×
02California~600K1.43×
03Washington~100K1.41×
04Utah~50K1.41×
05Oregon~60K1.37×
06Alaska~10K1.23×
07Oklahoma~50K1.17×
08Idaho~20K1.15×
09Arizona~90K1.14×
10Florida~300K1.12×
11New Mexico~20K1.09×
12Ohio~100K1.08×
13Nevada~40K1.07×
14Texas~300K1.05×
15Michigan~100K1.05×
16Minnesota~60K1.05×
17Illinois~100K1.03×
18Missouri~60K1.03×
19Indiana~70K1.02×
20Wisconsin~60K1.02×
21West Virginia~20K1.02×
22New Hampshire~10K1.02×
23Kentucky~50K1.00×
24Iowa~30K1.00×
25North Dakota~8K1.00×
26Nebraska~20K0.99×
27Pennsylvania~100K0.97×
28Kansas~30K0.97×
29Colorado~50K0.95×
30Arkansas~30K0.95×
31Maine~10K0.95×
32Virginia~80K0.94×
33Massachusetts~70K0.94×
34New York~200K0.91×
35Rhode Island~10K0.91×
36North Carolina~100K0.90×
37Maryland~60K0.89×
38Connecticut~30K0.89×
39New Jersey~80K0.87×
40Montana~9K0.86×
41South Dakota~7K0.86×
42Tennessee~60K0.85×
43Louisiana~40K0.83×
44Delaware~8K0.82×
45South Carolina~40K0.81×
46Vermont~5K0.80×
47Georgia~90K0.79×
48Alabama~40K0.79×
49Mississippi~20K0.71×
50Washington, District of Columbia~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Pokémon Go, United States
0.63×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pokémon Go audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pokémon Go audience
#·InterestCategoryAffinity×
01Yu-Gi-Oh! Trading Card GameGames16.46×
02Pokémon (video game series)Games15.85×
03Pokémon Trading Card GameGames14.01×
04WebtoonInternet & Social Media11.43×
05Yu-Gi-Oh!Literature11.08×
06Fairy TailLiterature10.28×
07Animal CrossingGames10.23×
08Hunter × HunterLiterature8.61×
09Collectible card gameGames8.06×
10Tabletop role-playing gameGames7.94×
11OtakuLiterature7.52×
12Warriors (novel series)Literature7.12×
13PokémonGames6.92×
14Anime conventionLiterature4.64×
15Anime and manga fandomLiterature4.49×
16GodzillaMovies & TV4.15×
17Anime moviesMovies & TV3.69×
18HumourLiterature2.81×
19SupermanMovies & TV2.42×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pokémon Go audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pokémon Go audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
Pet OwnershipJOY1.49×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pokémon Go audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.49×
Career OrientationPOWER0.65×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pokémon Go have in United States?

Pokémon Go has an estimated audience of 3,665,776 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pokémon Go fans?

44.3% of Pokémon Go fans are female, 55.7% are male, with an average age of 27.0 years.

03

Which brands do Pokémon Go fans like most?

Pokémon Go fans show strongest brand affinity for Pokémon (video game series) (15.85×), Yu-Gi-Oh! Trading Card Game (16.46×), and Pokémon (6.92×) over the country average.

04

Where do Pokémon Go fans live in United States?

Pokémon Go fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pokémon Go fans also like?

Beyond Pokémon Go itself, the audience over-indexes on Yu-Gi-Oh! Trading Card Game (16.46×), Pokémon (6.92×), Otaku (7.52×), and Warriors (novel series) (7.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action-Adventure audiences in United States

See Pokémon Go audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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