Pokémon Go Audience in United States

Pokémon Go logo

Pokémon Go has an estimated audience of 3,664,262 people in United States. 44.3% are female, 55.7% are male, average age 27.0. Top regions: California, Texas, Florida. Top brand affinities: Pokémon (video game series), Yu-Gi-Oh! Trading Card Game, Warriors (novel series), Pokémon, Otaku.

The average Pokémon Go fan in United States is 27.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pokémon (video game series), Yu-Gi-Oh! Trading Card Game, Warriors (novel series), with strongest over-indexing on Pokémon (video game series) (15.85× the country average). Demographically, the Pokémon Go audience skews more male with an average age of 27.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

Demographics of Pokémon Go fans

Demographic split for Pokémon Go audience in United States
MetricValue
Female44.3%
Male55.7%
Average age27.0
Estimated audience size3,664,262

Audience persona

The typical Pokémon Go fan in United States is more male, around 27.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pokémon (video game series).

Top regions in United States

Top regions ranked by reach for Pokémon Go in United States
RegionReachAffinity
California612,8091.52×
Texas350,2631.11×
Florida272,7751.1×
New York199,6890.98×
Ohio126,3381.12×
Pennsylvania123,8101×
Illinois121,5641×
Washington109,2311.49×
North Carolina104,8110.95×
Michigan102,9021.07×
Georgia92,8120.82×
Virginia86,2840.97×
New Jersey84,9850.91×
Arizona83,4581.12×
Massachusetts70,3970.98×
Indiana69,5461.04×
Missouri63,7041.08×
Tennessee63,6160.87×
Oregon62,4051.49×
Minnesota58,9081.12×
Colorado57,3750.99×
Maryland55,7830.89×
Wisconsin54,7040.99×
Oklahoma48,2821.19×
Utah46,9581.43×
Kentucky44,1730.96×
South Carolina43,3430.79×
Nevada38,3351.08×
Louisiana37,8820.8×
Alabama36,9660.72×
Connecticut32,9900.9×
Iowa29,6500.98×
Hawaii29,0791.85×
Kansas26,8380.93×
Arkansas25,0510.83×
Idaho20,6491.12×
Mississippi19,7180.65×
New Mexico19,3391.05×
Nebraska17,4660.95×
West Virginia16,4820.97×
New Hampshire12,7830.89×
Maine12,1730.93×
Rhode Island10,1660.87×
Alaska8,4271.08×
Montana8,3220.82×
Delaware7,4340.74×
North Dakota6,7760.9×
South Dakota6,7550.8×
Washington, District of Columbia6,6350.6×
Wyoming4,8110.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pokémon Go audience
BrandAffinityCategory
Pokémon (video game series)15.85×Games
Yu-Gi-Oh! Trading Card Game16.46×Games
Warriors (novel series)7.12×Literature
Pokémon6.92×Games
Otaku7.52×Literature
Collectible card game8.06×Games
Superman2.42×Movies & TV
Tabletop role-playing game7.94×Games
Humour2.81×Literature
Anime movies3.69×Movies & TV
Godzilla4.15×Movies & TV
Pokémon Trading Card Game14.01×Games
Webtoon11.43×Internet & Social Media
Anime convention4.64×Literature
Anime and manga fandom4.49×Literature
Food and drink1.7×Food & Beverages
Hunter × Hunter8.61×Literature
Yu-Gi-Oh!11.08×Literature
Fairy Tail10.28×Literature
Animal Crossing10.23×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pokémon Go audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.58
Early Adopter MentalityPOWER1.65
Pet OwnershipJOY1.1
SustainabilityBALANCE1.06
ExtroversionTHRILL1.06
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Pokémon Go
CountryShare
United States29.5%
Japan10.1%
Germany6.3%

See Pokémon Go audiences in other countries

More Action-Adventure audiences in United States

Frequently asked questions

How many fans does Pokémon Go have in United States?

Pokémon Go has an estimated audience of 3,664,262 people in United States, concentrated in California and Texas.

What is the gender split and age of Pokémon Go fans?

44.3% of Pokémon Go fans are female, 55.7% are male, with an average age of 27.0 years.

Which brands do Pokémon Go fans like most?

Pokémon Go fans show strongest brand affinity for Pokémon (video game series) (15.85×), Yu-Gi-Oh! Trading Card Game (16.46×), and Warriors (novel series) (7.12×) over the country average.

Where do Pokémon Go fans live in United States?

Pokémon Go fans in United States are most concentrated in California (reach 612,809), Texas (reach 350,263), and Florida (reach 272,775). These three regions account for the largest share of the active audience.

What other brands do Pokémon Go fans also like?

Beyond Pokémon Go itself, the audience over-indexes on Yu-Gi-Oh! Trading Card Game (16.46×), Warriors (novel series) (7.12×), Pokémon (6.92×), and Otaku (7.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.