Rascasse Audience Intelligence

Splatoon Audience in United States

A data profile of the people who buy, follow and care about Splatoon in United States — modelled from more than twelve digital signal sources. Splatoon has an estimated audience of 342,924 people in United States.

#407among Video game in United States#687among Video / Board Game in United States#1041in Games

The average Splatoon fan in United States is 27.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rockstar Games Social Club, Merck KGaA, Mario Kart 8, with strongest over-indexing on Rockstar Games Social Club (154.02× the country average).

Demographically, the Splatoon audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Splatoon fan in United States is more male, around 27.3 years old, with strong Mindfulness tendencies and a notable affinity for Rockstar Games Social Club.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Splatoon profile in United States.

Audience size
343K
in United States
Gender
28.6%♀
71.4% male
Age
27.3
average years
Country rank
#45095
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Splatoon fans

28.6% are female, 71.4% are male, average age 27.3.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Splatoon audience in United States
MetricValue
Female28.6%
Male71.4%
Average age27.3
Estimated audience size342,924
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the Splatoon audience in United States
Age bracketShare%
16-1950%
20-2926%
30-3917%
40-496%
50+2%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Splatoon audience comes from United States.

Worldwide audience distribution share by country for Splatoon
CountryShare
Japan50.6%
United States9.1%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Splatoon audience in United States is strongest.

Fig. 05

Top regions by affinity

Splatoon fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.39×
02Texas~40K1.36×
03Washington~9K1.36×
04California~50K1.35×
05Oregon~5K1.28×
06Virginia~10K1.19×
07Hawaii~2K1.19×
08Oklahoma~4K1.16×
09Arizona~8K1.11×
10Missouri~6K1.10×
11Georgia~10K1.09×
12North Carolina~10K1.09×
13Indiana~7K1.08×
14Maryland~6K1.07×
15Alaska<1K1.07×
16Nevada~3K1.06×
17Arkansas~3K1.05×
18Idaho~2K1.04×
19New Mexico~2K1.03×
20Florida~20K1.02×
21Illinois~10K1.02×
22Kansas~3K1.02×
23New Jersey~9K1.01×
24Alabama~5K1.00×
25Louisiana~4K1.00×
26Kentucky~4K1.00×
27Ohio~10K0.97×
28Connecticut~3K0.97×
29Pennsylvania~10K0.96×
30Nebraska~2K0.96×
31New York~20K0.94×
32Rhode Island~1K0.94×
33Colorado~5K0.93×
34South Carolina~5K0.93×
35Michigan~8K0.92×
36West Virginia~1K0.92×
37Montana<1K0.92×
38Wisconsin~5K0.91×
39Delaware<1K0.90×
40Tennessee~6K0.89×
41Massachusetts~6K0.89×
42Iowa~2K0.88×
43South Dakota<1K0.88×
44Minnesota~4K0.87×
45New Hampshire~1K0.86×
46Mississippi~2K0.85×
47North Dakota<1K0.85×
48Maine<1K0.83×
49Vermont<1K0.79×
50Washington, District of Columbia<1K0.70×
Fig. 06

Affinity by region

Affinity by region — Splatoon, United States
0.70×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Splatoon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Splatoon audience
#·InterestCategoryAffinity×
01Rockstar Games Social ClubGames154.02×
02Merck KGaABusiness & Career69.06×
03IEMBrand62.76×
04Goat SimulatorGames51.53×
05Mario Party (video game)Games49.73×
06Worms (series)Games46.20×
07Dead Island: RiptideGames45.35×
08Castle CrashersGames41.09×
09Mario PartyGames37.18×
10Super Smash Bros. MeleeGames36.56×
11Mario Kart 8Games28.05×
12Mario KartGames17.94×
13Super Smash Bros.Games17.16×
14The Legend of Zelda: Ocarina of TimeGames16.66×
15Brink (video game)Games15.25×
16Super Mario Bros.Games12.08×
17Super MarioGames10.69×
18The Legend of ZeldaGames9.24×
19GamingGames6.29×
20Game consolesTechnology & Electronics3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Splatoon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Splatoon audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.31×
Luxury OrientationPREMIUM1.19×
Pet OwnershipJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Splatoon audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.49×
Career OrientationPOWER0.53×
TraditionCONSERVATISM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Splatoon have in United States?

Splatoon has an estimated audience of 342,924 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Splatoon fans?

28.6% of Splatoon fans are female, 71.4% are male, with an average age of 27.3 years.

03

Which brands do Splatoon fans like most?

Splatoon fans show strongest brand affinity for Rockstar Games Social Club (154.02×), Merck KGaA (69.06×), and Mario Kart 8 (28.05×) over the country average.

04

Where do Splatoon fans live in United States?

Splatoon fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Splatoon fans also like?

Beyond Splatoon itself, the audience over-indexes on Merck KGaA (69.06×), Mario Kart 8 (28.05×), Super Smash Bros. (17.16×), and Mario Party (37.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Splatoon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Splatoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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