Splatoon Audience in United States

Splatoon logo

Splatoon has an estimated audience of 334,924 people in United States. 28.6% are female, 71.4% are male, average age 27.3. Top regions: California, Texas, Florida. Top brand affinities: Rockstar Games Social Club, Sonic the Hedgehog (comics), Mario Kart 8, Super Smash Bros., Mario Party.

The average Splatoon fan in United States is 27.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rockstar Games Social Club, Sonic the Hedgehog (comics), Mario Kart 8, with strongest over-indexing on Rockstar Games Social Club (154.02× the country average). Demographically, the Splatoon audience skews more male with an average age of 27.3, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Splatoon fans

Demographic split for Splatoon audience in United States
MetricValue
Female28.6%
Male71.4%
Average age27.3
Estimated audience size334,924

Audience persona

The typical Splatoon fan in United States is more male, around 27.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rockstar Games Social Club.

Top regions in United States

Top regions ranked by reach for Splatoon in United States
RegionReachAffinity
California49,6311.35×
Texas40,4411.4×
Florida26,3941.16×
New York19,1091.02×
Illinois11,4521.03×
Georgia11,2301.09×
Pennsylvania10,8760.96×
North Carolina10,5981.05×
Ohio9,9070.96×
Washington9,5461.42×
Virginia9,1961.13×
New Jersey8,3780.98×
Michigan8,1410.93×
Arizona7,9361.16×
Indiana6,8471.12×
Missouri6,6311.23×
Tennessee6,5470.97×
Maryland6,3071.1×
Massachusetts6,1200.93×
Oregon5,2541.37×
Colorado4,9440.94×
Alabama4,6601×
Oklahoma4,5821.23×
South Carolina4,4080.87×
Wisconsin4,3950.87×
Louisiana4,3581.01×
Minnesota4,2450.88×
Kentucky4,2431.01×
Utah3,9731.32×
Nevada3,5741.1×
Connecticut3,3551×
Arkansas2,8181.02×
Kansas2,5670.97×
Iowa2,4960.9×
Mississippi2,3050.84×
New Mexico1,7611.05×
Idaho1,6100.96×
Nebraska1,5250.91×
Hawaii1,5231.06×
West Virginia1,3730.88×
New Hampshire1,0440.79×
Rhode Island9380.88×
Maine9170.76×
Delaware8670.94×
Alaska7481.04×
Washington, District of Columbia7130.71×
Montana6700.72×
South Dakota6250.81×
North Dakota4860.71×
Vermont3950.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Splatoon audience
BrandAffinityCategory
Rockstar Games Social Club154.02×Games
Sonic the Hedgehog (comics)15.54×Literature
Mario Kart 828.05×Games
Super Smash Bros.17.16×Games
Mario Party37.18×Games
Mario Kart17.94×Games
IEM62.76×
Super Mario Bros.12.08×Games
The Legend of Zelda9.24×Games
Worms (series)46.2×Games
Dead Island: Riptide45.35×Games
Clash of Clans14.65×Games
The Legend of Zelda: Ocarina of Time16.66×Games
Castle Crashers41.09×Games
Goat Simulator51.53×Games
Super Smash Bros. Melee36.56×Games
Mario Party (video game)49.73×Games
Super Mario10.69×Games
Gaming6.29×Games
Game consoles3.35×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Splatoon audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.84
Community OrientationOPEN1.84
Early Adopter MentalityPOWER1.64
Pet OwnershipJOY1.47
PatriotismCONSERVATISM1.37
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Splatoon
CountryShare
Japan51.0%
United States8.9%
China4.9%

See Splatoon audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Splatoon have in United States?

Splatoon has an estimated audience of 334,924 people in United States, concentrated in California and Texas.

What is the gender split and age of Splatoon fans?

28.6% of Splatoon fans are female, 71.4% are male, with an average age of 27.3 years.

Which brands do Splatoon fans like most?

Splatoon fans show strongest brand affinity for Rockstar Games Social Club (154.02×), Sonic the Hedgehog (comics) (15.54×), and Mario Kart 8 (28.05×) over the country average.

Where do Splatoon fans live in United States?

Splatoon fans in United States are most concentrated in California (reach 49,631), Texas (reach 40,441), and Florida (reach 26,394). These three regions account for the largest share of the active audience.

What other brands do Splatoon fans also like?

Beyond Splatoon itself, the audience over-indexes on Sonic the Hedgehog (comics) (15.54×), Mario Kart 8 (28.05×), Super Smash Bros. (17.16×), and Mario Party (37.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Splatoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.