Rascasse Audience Intelligence

Hatsune Miku Audience in Germany

A data profile of the people who buy, follow and care about Hatsune Miku in Germany — modelled from more than twelve digital signal sources. Hatsune Miku has an estimated audience of 284,305 people in Germany.

#90among Fictional Character in Germany#341in Literature

The average Hatsune Miku fan in Germany is 26.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Baldur's Gate 3, LOL Esports, Diablo (series), with strongest over-indexing on Baldur's Gate 3 (23.13× the country average).

Demographically, the Hatsune Miku audience skews balanced with an average age of 26.9, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hatsune Miku fan in Germany is balanced, around 26.9 years old, with strong Pet Ownership tendencies and a notable affinity for Baldur's Gate 3.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hatsune Miku profile in Germany.

Audience size
284K
in Germany
Gender
46.6%♀
53.4% male
Age
26.9
average years
Country rank
#18032
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hatsune Miku fans

46.6% are female, 53.4% are male, average age 26.9.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Hatsune Miku audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age26.9
Estimated audience size284,305
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Hatsune Miku audience in Germany
Age bracketShare%
16-1956%
20-2923%
30-3912%
40-496%
50+4%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Hatsune Miku audience comes from Germany.

Worldwide audience distribution share by country for Hatsune Miku
CountryShare
United States31.6%
Brazil5.7%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hatsune Miku audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hatsune Miku fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.22×
02Nordrhein-Westfalen~70K1.18×
03Berlin~10K1.10×
04Niedersachsen~30K1.06×
05Hessen~20K1.06×
06Rheinland-Pfalz~20K1.06×
07Schleswig-Holstein~10K1.01×
08Saarland~3K0.97×
09Baden-Württemberg~40K0.94×
10Sachsen-Anhalt~7K0.94×
11Mecklenburg-Vorpommern~5K0.93×
12Sachsen~10K0.92×
13Bayern~40K0.91×
14Brandenburg~8K0.91×
15Hamburg~6K0.91×
16Thüringen~6K0.88×
Fig. 06

Affinity by region

Affinity by region — Hatsune Miku, Germany
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hatsune Miku audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hatsune Miku audience
#·InterestCategoryAffinity×
01Baldur's Gate (series)Games42.62×
02LOL EsportsSports29.97×
03Diablo (series)Games23.86×
04Baldur's Gate 3Games23.13×
05The Legend of Zelda: Ocarina of TimeGames20.80×
06Final Fantasy XGames19.55×
07Starfield (video game)Games19.43×
08Fallout (series)Games16.29×
09Shōjo mangaLiterature14.25×
10Final FantasyGames13.09×
11The WitcherGames12.82×
12The Witcher 3: Wild HuntGames11.74×
13The Legend of ZeldaGames11.42×
14Assassin's CreedGames11.39×
15Collectible card gameGames9.72×
16SteamGames5.37×
17Adventure gameGames4.88×
18Harry PotterMovies & TV2.46×
19ComputersTechnology & Electronics2.36×
20ReadingLiterature2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hatsune Miku audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hatsune Miku audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.68×
Healthy LifestyleBALANCE1.51×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hatsune Miku audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.54×
Convenience OrientationPREMIUM0.62×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hatsune Miku have in Germany?

Hatsune Miku has an estimated audience of 284,305 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hatsune Miku fans?

46.6% of Hatsune Miku fans are female, 53.4% are male, with an average age of 26.9 years.

03

Which brands do Hatsune Miku fans like most?

Hatsune Miku fans show strongest brand affinity for Baldur's Gate 3 (23.13×), LOL Esports (29.97×), and Diablo (series) (23.86×) over the country average.

04

Where do Hatsune Miku fans live in Germany?

Hatsune Miku fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hatsune Miku fans also like?

Beyond Hatsune Miku itself, the audience over-indexes on LOL Esports (29.97×), Diablo (series) (23.86×), Final Fantasy (13.09×), and Assassin's Creed (11.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Hatsune Miku audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hatsune Miku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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