Hatsune Miku Audience in Germany
Hatsune Miku has an estimated audience of 283,246 people in Germany. 46.6% are female, 53.4% are male, average age 26.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Baldur's Gate 3, LOL Esports, Diablo (series), Final Fantasy, The Witcher.
The average Hatsune Miku fan in Germany is 26.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Baldur's Gate 3, LOL Esports, Diablo (series), with strongest over-indexing on Baldur's Gate 3 (23.13× the country average). Demographically, the Hatsune Miku audience skews balanced with an average age of 26.9, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Fictional Character
Demographics of Hatsune Miku fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 26.9 |
| Estimated audience size | 283,246 |
Audience persona
The typical Hatsune Miku fan in Germany is balanced, around 26.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Baldur's Gate 3.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,147 | 1.23× |
| Bayern | 42,594 | 0.94× |
| Baden-Württemberg | 36,981 | 0.96× |
| Niedersachsen | 29,009 | 1.05× |
| Hessen | 23,189 | 1.07× |
| Rheinland-Pfalz | 15,097 | 1.06× |
| Berlin | 14,453 | 1.14× |
| Sachsen | 12,601 | 0.91× |
| Schleswig-Holstein | 10,491 | 1.03× |
| Brandenburg | 8,116 | 0.92× |
| Sachsen-Anhalt | 6,641 | 0.9× |
| Thüringen | 6,110 | 0.85× |
| Hamburg | 5,943 | 0.93× |
| Mecklenburg-Vorpommern | 4,777 | 0.88× |
| Saarland | 3,167 | 0.91× |
| Bremen | 2,939 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baldur's Gate 3 | 23.13× | Games |
| LOL Esports | 29.97× | Sports |
| Diablo (series) | 23.86× | Games |
| Final Fantasy | 13.09× | Games |
| The Witcher | 12.82× | Games |
| Assassin's Creed | 11.39× | Games |
| The Witcher 3: Wild Hunt | 11.74× | Games |
| The Legend of Zelda: Ocarina of Time | 20.8× | Games |
| Final Fantasy X | 19.55× | Games |
| The Legend of Zelda | 11.42× | Games |
| Baldur's Gate (series) | 42.62× | Games |
| Collectible card game | 9.72× | Games |
| Adventure game | 4.88× | Games |
| Fallout (series) | 16.29× | Games |
| Steam | 5.37× | Games |
| Shōjo manga | 14.25× | Literature |
| Harry Potter | 2.46× | Movies & TV |
| Reading | 2.28× | Literature |
| Computers | 2.36× | Technology & Electronics |
| Action games | 4.85× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.73 |
| Urban Lifestyle | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.16 |
| Social Media Usage | JOY | 1.14 |
| Pet Ownership | JOY | 1.12 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| Brazil | 5.7% |
| Germany | 4.9% |
See Hatsune Miku audiences in other countries
More Literature audiences in Germany
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- Juliet (3,355,041)
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- J.D. (Scrubs) (2,141,750)
Frequently asked questions
How many fans does Hatsune Miku have in Germany?
Hatsune Miku has an estimated audience of 283,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hatsune Miku fans?
46.6% of Hatsune Miku fans are female, 53.4% are male, with an average age of 26.9 years.
Which brands do Hatsune Miku fans like most?
Hatsune Miku fans show strongest brand affinity for Baldur's Gate 3 (23.13×), LOL Esports (29.97×), and Diablo (series) (23.86×) over the country average.
Where do Hatsune Miku fans live in Germany?
Hatsune Miku fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,147), Bayern (reach 42,594), and Baden-Württemberg (reach 36,981). These three regions account for the largest share of the active audience.
What other brands do Hatsune Miku fans also like?
Beyond Hatsune Miku itself, the audience over-indexes on LOL Esports (29.97×), Diablo (series) (23.86×), Final Fantasy (13.09×), and The Witcher (12.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hatsune Miku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.