LOL Esports Audience in Germany
LOL Esports has an estimated audience of 402,552 people in Germany. 26.9% are female, 73.1% are male, average age 26.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hugendubel, Infineon Technologies, Pinkbike, OMG (eSports), Moony.
The average LOL Esports fan in Germany is 26.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hugendubel, Infineon Technologies, Pinkbike, with strongest over-indexing on Hugendubel (12.35× the country average). Demographically, the LOL Esports audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Career Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: E-sports
Demographics of LOL Esports fans
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 26.0 |
| Estimated audience size | 402,552 |
Audience persona
The typical LOL Esports fan in Germany is more male, around 26.0 years old, with strong Career Orientation tendencies and a notable affinity for Hugendubel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,229 | 1.12× |
| Bayern | 68,424 | 1.06× |
| Baden-Württemberg | 63,054 | 1.15× |
| Niedersachsen | 45,979 | 1.18× |
| Hessen | 28,934 | 0.94× |
| Rheinland-Pfalz | 20,057 | 0.99× |
| Berlin | 19,576 | 1.09× |
| Sachsen | 19,496 | 0.99× |
| Schleswig-Holstein | 17,126 | 1.18× |
| Brandenburg | 11,373 | 0.91× |
| Hamburg | 9,295 | 1.02× |
| Thüringen | 8,319 | 0.81× |
| Sachsen-Anhalt | 7,749 | 0.74× |
| Mecklenburg-Vorpommern | 7,313 | 0.95× |
| Bremen | 3,871 | 1.12× |
| Saarland | 3,674 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugendubel | 12.35× | Shopping |
| Infineon Technologies | 37.22× | Technology & Electronics |
| Pinkbike | 27.51× | Sports |
| OMG (eSports) | 62.12× | Sports |
| Moony | 61.46× | Music & Radio |
| Laura Dahlmeier | 12.47× | Sports |
| Steam | 6.41× | Games |
| More Nutrition | 4.87× | Health |
| Google Maps | 4.1× | Internet & Social Media |
| GoFundMe | 13× | Business & Career |
| Vanessa Voigt | 14.17× | Sports |
| BASF | 12.83× | Health |
| OpenAI | 6× | Technology & Electronics |
| Chat GPT | 4.31× | Technology & Electronics |
| Diane Keaton | 6.04× | Movies & TV |
| Gemini | 4.79× | Technology & Electronics |
| Bucerius Law School | 65.74× | Business & Career |
| Harry Potter | 2.14× | Movies & TV |
| Miriam Neureuther | 12.52× | Sports |
| Gmail | 3.23× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.2 |
| Social Media Usage | JOY | 1.12 |
| Risk Appetite | THRILL | 1.05 |
| Early Adopter Mentality | POWER | 0.99 |
| Patriotism | CONSERVATISM | 0.97 |
| Individualism | JOY | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Brazil | 10.6% |
| Japan | 8.1% |
See LOL Esports audiences in other countries
More E-sports audiences in Germany
- Ninja (gamer) (2,470,380)
- Shox (834,962)
- CDL (472,901)
- Major League Gaming (161,852)
- DreamHack (145,077)
Frequently asked questions
How many fans does LOL Esports have in Germany?
LOL Esports has an estimated audience of 402,552 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LOL Esports fans?
26.9% of LOL Esports fans are female, 73.1% are male, with an average age of 26.0 years.
Which brands do LOL Esports fans like most?
LOL Esports fans show strongest brand affinity for Hugendubel (12.35×), Infineon Technologies (37.22×), and Pinkbike (27.51×) over the country average.
Where do LOL Esports fans live in Germany?
LOL Esports fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,229), Bayern (reach 68,424), and Baden-Württemberg (reach 63,054). These three regions account for the largest share of the active audience.
What other brands do LOL Esports fans also like?
Beyond LOL Esports itself, the audience over-indexes on Infineon Technologies (37.22×), Pinkbike (27.51×), OMG (eSports) (62.12×), and Moony (61.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LOL Esports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.