Laura Dahlmeier Audience in Germany
Laura Dahlmeier has an estimated audience of 2,000,438 people in Germany. 54.8% are female, 45.2% are male, average age 40.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hawesko, Goes, Chalkidiki, Home Office, Litter box.
The average Laura Dahlmeier fan in Germany is 40.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hawesko, Goes, Chalkidiki, with strongest over-indexing on Hawesko (13.24× the country average). Demographically, the Laura Dahlmeier audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Biathlon
Demographics of Laura Dahlmeier fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.8 |
| Estimated audience size | 2,000,438 |
Audience persona
The typical Laura Dahlmeier fan in Germany is balanced, around 40.8 years old, with strong Sports Activity tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 490,873 | 1.53× |
| Nordrhein-Westfalen | 347,951 | 0.79× |
| Baden-Württemberg | 256,161 | 0.94× |
| Niedersachsen | 169,093 | 0.87× |
| Sachsen | 148,433 | 1.51× |
| Hessen | 127,225 | 0.83× |
| Rheinland-Pfalz | 98,941 | 0.99× |
| Thüringen | 93,117 | 1.83× |
| Sachsen-Anhalt | 68,688 | 1.33× |
| Brandenburg | 67,878 | 1.09× |
| Schleswig-Holstein | 57,935 | 0.81× |
| Berlin | 52,826 | 0.59× |
| Mecklenburg-Vorpommern | 39,737 | 1.04× |
| Hamburg | 24,776 | 0.55× |
| Saarland | 20,681 | 0.84× |
| Bremen | 7,898 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 13.24× | Food & Beverages |
| Goes | 3.09× | Travel & Leisure |
| Chalkidiki | 10.85× | Travel & Leisure |
| Home Office | 2.02× | Business & Career |
| Litter box | 1.66× | Pets & Animals |
| Oliver Kahn | 4.61× | Sports |
| Stradivarius | 1.91× | Shopping |
| 12 Monkeys (TV series) | 6.7× | Movies & TV |
| Time (magazine) | 2.16× | News |
| Caprivi Strip | 10.01× | |
| Information technology consulting | 3.88× | Technology & Electronics |
| Urban horticulture | 1.63× | Home & Garden |
| Hebe | 4.06× | Home & Garden |
| Bull riding | 5.24× | Sports |
| Kamado | 23.53× | Home & Garden |
| Modified Jeeps | 15.45× | Cars & Mobility |
| Google Analytics | 1.77× | Internet & Social Media |
| Easy Home Meals | 29.85× | Food & Beverages |
| Alaska | 2.35× | Travel & Leisure |
| Slipper lobster | 12.81× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.45 |
| Patriotism | CONSERVATISM | 1.36 |
| Community Orientation | OPEN | 1.27 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.9% |
| Austria | 3.1% |
| France | 2.2% |
See Laura Dahlmeier audiences in other countries
More Biathlon audiences in Germany
- Johannes Thingnes Bø (1,367,110)
- Magdalena Neuner (1,309,336)
- Vanessa Voigt (1,155,114)
- Miriam Neureuther (828,198)
- David Zobel (524,482)
Frequently asked questions
How many fans does Laura Dahlmeier have in Germany?
Laura Dahlmeier has an estimated audience of 2,000,438 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Laura Dahlmeier fans?
54.8% of Laura Dahlmeier fans are female, 45.2% are male, with an average age of 40.8 years.
Which brands do Laura Dahlmeier fans like most?
Laura Dahlmeier fans show strongest brand affinity for Hawesko (13.24×), Goes (3.09×), and Chalkidiki (10.85×) over the country average.
Where do Laura Dahlmeier fans live in Germany?
Laura Dahlmeier fans in Germany are most concentrated in Bayern (reach 490,873), Nordrhein-Westfalen (reach 347,951), and Baden-Württemberg (reach 256,161). These three regions account for the largest share of the active audience.
What other brands do Laura Dahlmeier fans also like?
Beyond Laura Dahlmeier itself, the audience over-indexes on Goes (3.09×), Chalkidiki (10.85×), Home Office (2.02×), and Litter box (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laura Dahlmeier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.