Miriam Neureuther Audience in Germany
Miriam Neureuther has an estimated audience of 828,266 people in Germany. 50.5% are female, 49.5% are male, average age 43.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hawesko, Goes, Chalkidiki, Home Office, Litter box.
The average Miriam Neureuther fan in Germany is 43.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hawesko, Goes, Chalkidiki, with strongest over-indexing on Hawesko (15.16× the country average). Demographically, the Miriam Neureuther audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Biathlon
Demographics of Miriam Neureuther fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 43.0 |
| Estimated audience size | 828,266 |
Audience persona
The typical Miriam Neureuther fan in Germany is balanced, around 43.0 years old, with strong Sports Activity tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 259,343 | 1.95× |
| Nordrhein-Westfalen | 163,022 | 0.9× |
| Baden-Württemberg | 133,743 | 1.18× |
| Niedersachsen | 77,734 | 0.97× |
| Hessen | 56,053 | 0.89× |
| Sachsen | 49,870 | 1.23× |
| Rheinland-Pfalz | 44,374 | 1.07× |
| Thüringen | 28,500 | 1.35× |
| Schleswig-Holstein | 24,463 | 0.82× |
| Brandenburg | 23,522 | 0.92× |
| Berlin | 22,807 | 0.62× |
| Sachsen-Anhalt | 22,411 | 1.04× |
| Mecklenburg-Vorpommern | 14,909 | 0.94× |
| Hamburg | 11,587 | 0.62× |
| Saarland | 9,563 | 0.94× |
| Bremen | 4,087 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 15.16× | Food & Beverages |
| Goes | 3.08× | Travel & Leisure |
| Chalkidiki | 12.88× | Travel & Leisure |
| Home Office | 1.92× | Business & Career |
| Litter box | 1.7× | Pets & Animals |
| Progressive rock | 1.98× | Music & Radio |
| Stradivarius | 1.87× | Shopping |
| Oliver Kahn | 4.23× | Sports |
| Caprivi Strip | 10.44× | |
| 12 Monkeys (TV series) | 6.5× | Movies & TV |
| Time (magazine) | 2.08× | News |
| Information technology consulting | 4.07× | Technology & Electronics |
| Urban horticulture | 1.63× | Home & Garden |
| Hebe | 3.94× | Home & Garden |
| Jack White | 1.54× | Movies & TV |
| Kamado | 23.53× | Home & Garden |
| Modified Jeeps | 15.71× | Cars & Mobility |
| Benicarló | 22.18× | Travel & Leisure |
| Google Analytics | 1.73× | Internet & Social Media |
| Bull riding | 4.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.45 |
| Patriotism | CONSERVATISM | 1.36 |
| Community Orientation | OPEN | 1.27 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Sustainability | BALANCE | 1.13 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.6% |
| Austria | 5.6% |
| Switzerland | 1.5% |
See Miriam Neureuther audiences in other countries
More Biathlon audiences in Germany
- Laura Dahlmeier (2,000,443)
- Johannes Thingnes Bø (1,367,110)
- Magdalena Neuner (1,309,336)
- Vanessa Voigt (1,155,114)
- David Zobel (524,482)
Frequently asked questions
How many fans does Miriam Neureuther have in Germany?
Miriam Neureuther has an estimated audience of 828,266 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Miriam Neureuther fans?
50.5% of Miriam Neureuther fans are female, 49.5% are male, with an average age of 43.0 years.
Which brands do Miriam Neureuther fans like most?
Miriam Neureuther fans show strongest brand affinity for Hawesko (15.16×), Goes (3.08×), and Chalkidiki (12.88×) over the country average.
Where do Miriam Neureuther fans live in Germany?
Miriam Neureuther fans in Germany are most concentrated in Bayern (reach 259,343), Nordrhein-Westfalen (reach 163,022), and Baden-Württemberg (reach 133,743). These three regions account for the largest share of the active audience.
What other brands do Miriam Neureuther fans also like?
Beyond Miriam Neureuther itself, the audience over-indexes on Goes (3.08×), Chalkidiki (12.88×), Home Office (1.92×), and Litter box (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miriam Neureuther. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.