David Zobel Audience in Germany
David Zobel has an estimated audience of 524,487 people in Germany. 44.7% are female, 55.3% are male, average age 40.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Red Bull Records, Biathlon World Cup, Lindsey Vonn, Love Actually, FIS Alpine Ski World Cup.
The average David Zobel fan in Germany is 40.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Red Bull Records, Biathlon World Cup, Lindsey Vonn, with strongest over-indexing on Red Bull Records (34.67× the country average). Demographically, the David Zobel audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Biathlon
Demographics of David Zobel fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 40.3 |
| Estimated audience size | 524,487 |
Audience persona
The typical David Zobel fan in Germany is more male, around 40.3 years old, with strong Sports Activity tendencies and a notable affinity for Red Bull Records.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 83,486 | 0.99× |
| Nordrhein-Westfalen | 54,068 | 0.47× |
| Baden-Württemberg | 44,997 | 0.63× |
| Sachsen | 44,934 | 1.75× |
| Thüringen | 38,397 | 2.87× |
| Niedersachsen | 32,290 | 0.63× |
| Hessen | 23,663 | 0.59× |
| Sachsen-Anhalt | 23,068 | 1.7× |
| Brandenburg | 20,620 | 1.27× |
| Rheinland-Pfalz | 16,399 | 0.62× |
| Mecklenburg-Vorpommern | 14,033 | 1.4× |
| Berlin | 12,620 | 0.54× |
| Schleswig-Holstein | 10,310 | 0.55× |
| Saarland | 6,696 | 1.04× |
| Hamburg | 4,474 | 0.38× |
| Bremen | 2,560 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red Bull Records | 34.67× | Music & Radio |
| Biathlon World Cup | 58.02× | Sports |
| Lindsey Vonn | 7.97× | Sports |
| Love Actually | 10.88× | Movies & TV |
| FIS Alpine Ski World Cup | 9.72× | Sports |
| Biathlon | 14.69× | Sports |
| Whirlpool Corporation | 11.02× | Home & Garden |
| Winter Olympic Games | 8.13× | Sports |
| Cross-country skiing | 8.35× | Sports |
| Mikaela Shiffrin | 10× | Sports |
| Borussia Dortmund | 1.63× | Sports |
| Biathlon World Championships | 29.23× | Sports |
| Nordic combined | 32.15× | Sports |
| FC Bayern Munich | 1.93× | Sports |
| Sportschau | 2.48× | Sports |
| North Korea | 9.69× | Travel & Leisure |
| Small Business Administration | 8.46× | Business & Career |
| Alpine skiing | 2.95× | Sports |
| IHF World Men's Handball Championship | 3.06× | Sports |
| Vacations | 2.36× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Indulgence | JOY | 1.31 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Patriotism | CONSERVATISM | 1.17 |
| Early Adopter Mentality | POWER | 1.15 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.3% |
| France | 0.4% |
| Austria | 0.4% |
See David Zobel audiences in other countries
More Biathlon audiences in Germany
- Franziska Preuß (4,574,115)
- Laura Dahlmeier (2,000,443)
- Magdalena Neuner (1,309,336)
- Vanessa Voigt (1,155,114)
- Miriam Neureuther (828,198)
Frequently asked questions
How many fans does David Zobel have in Germany?
David Zobel has an estimated audience of 524,487 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of David Zobel fans?
44.7% of David Zobel fans are female, 55.3% are male, with an average age of 40.3 years.
Which brands do David Zobel fans like most?
David Zobel fans show strongest brand affinity for Red Bull Records (34.67×), Biathlon World Cup (58.02×), and Lindsey Vonn (7.97×) over the country average.
Where do David Zobel fans live in Germany?
David Zobel fans in Germany are most concentrated in Bayern (reach 83,486), Nordrhein-Westfalen (reach 54,068), and Baden-Württemberg (reach 44,997). These three regions account for the largest share of the active audience.
What other brands do David Zobel fans also like?
Beyond David Zobel itself, the audience over-indexes on Biathlon World Cup (58.02×), Lindsey Vonn (7.97×), Love Actually (10.88×), and FIS Alpine Ski World Cup (9.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for David Zobel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.